Complete Guide to Advertising on Instagram 2023

aroundknowledge.co.id – Advertising on Instagram is a big and important topic today. It's no wonder that many people are trying to learn how to advertise on Instagram.

With over 1 billion monthly active users, Instagram is a premier visual content social network, providing digital marketers with incredible opportunities to reach their target audience.

It has changed the way we eat (#picturesFirst) and has almost changed the way we advertise our business through visual content.

If you've run out of Instagram influencer marketing opportunities or just want to try a new marketing channel but don't know where to start, here's a quick step-by-step guide to advertising on Instagram.

8 Steps How to Advertise on Instagram

You must have a corporate Facebook page to set up an Instagram advertising campaign, and all budgeting, ordering and creation is done through Facebook Ads Manager. There's no separate Instagram manager, so there's no need to create a new ad account.

If you've run Facebook ads in the past, you'll notice the processing speed. But let's take a closer look. 5 things before starting. You need 5 things to be successful on Instagram.

1. Brands and Products. Instagram strives for unique brands and products that catch the attention of browsers. Brand awareness campaigns don't produce fantastic results.
2. Visual. As previously mentioned, high-quality visuals will be the driving force behind the success of an ad. Before you start advertising on Instagram, make sure there is something that catches your eye.
3. Facebook page. Interestingly, you need to set up a Facebook business page to run ads on Instagram. There's no avoiding this.
4. Landing page. Where will you direct all your traffic? Set up your landing page to make the most of your CTA button. Conversion-optimized homepages work too.
5. Instagram account. Even though it's ad-free, you can still run ads on Instagram, but to gain insight the better about the platform and the vibration, we recommend checking it before removing Money.

So, let's get started.

1. Choose the Right Tool

There are several Facebook tools you can use to set up Instagram ads (Ads Manager, Power Editor, Facebook Marketing API). But for the sake of simplicity, we'll be using Ads Manager, which is the most popular and can easily meet your needs. The first step is to create a new ad campaign.

2. Select Destination

You will be taken to this page when you click to create a new ad.

As with any advertising campaign, it's important to decide what goals you want to achieve. If you are new to Instagram advertising, I recommend choosing simple goals like traffic (aka sending people to your website).”

It may be tempting to dive right into lead generation, but keep in mind that the ad setup process is a bit longer and more complicated.

Not all objectives in the list will work with Instagram Ads. If your campaign is running on both Facebook and Instagram, you can choose one of the suggested goals. However, if you are only targeting Instagram users, you will have to choose from the following list.

• Reach
• Traffic
• Brand awareness
• Install the application
• Agreement
• Video viewing
• Conversion
• Lead generation
• Message
• Shop traffic
• Catalog sales

After selecting a goal, you are automatically promoted and must name your campaign. Be sure to include attributes such as date, offer, and content to easily identify campaigns later.

3. Choose Your Audience

If you're just starting to learn how to advertise on Instagram, choosing the right audience can be tricky. Practice is the best teacher, so don't worry too much for now. The most important thing to note is which type of audience best fits the goals you selected in the previous step.

If you select “Traffic”, use standard buyer personas to define your audience. Who wants to know more about your product or service? Alternatively, you can create custom audiences to show your ads to a specific group of people.

Alternatively, you can create custom audiences to show your ads to a specific group of people.

1. You can upload a file containing your customer data (first name, last name, email, phone number, zip code, country, date of birth, gender, age, etc.) and create custom goals on Facebook that match those criteria The same.
2. By embedding JavaScript in your website, you can build a list of people who have visited your site You or a specific page and have taken some action in the past, and target them at Instagram.
3. If you have an app, you can create custom audiences to reach people who take certain actions in your app, such as reaching a certain game level, adding an item to your cart, or rating the app You.
4. You can use data about your Facebook followers to create Custom Audiences for Instagram. List people who a) watched your video, b) opened or completed the lead form from your lead ad on Facebook, and c) opened your canvas on Facebook.

Detailed targeting is also a great option if you know the demographics, interests or behavior of your ideal customer.

After you complete this step, you should save your audience so you don't have to go through process the same at a later time and can monitor how different audiences react to ads You.

4. Choose Placement

The next step is to choose where your ad will appear. Uncheck all the boxes except “Instagram” and scroll down.

5. Set Budget and Schedule

It's very simple. How much do you want to spend? The two options available are Daily Budget and Lifetime Budget. What is the difference?

Your daily budget is your average daily spend over the ad period. Your total budget is the maximum amount you'll spend during the period in which your ads are ready to run.

Then choose one of the two options to define your schedule. If you don't have a clear idea of ​​what days and times your ads are performing best, use the “Run my ad set continuously from today” option.

Next on the list is setting up ad optimization. There are three options in the “Optimize for ad serving” drop-down menu. Its meaning is as follows.

• Clicking on the link is the recommended option. Ads are optimized for link clicks, directing the right people to your website at the lowest possible cost.
• Impression. Ads are not optimized for clicks, but reach as many people as possible. If you ever see the same ad multiple times throughout the day in your feed, that's it.
• Daily unique reach. Your ad is shown to people once per day.
• Landing page view. Your ad is shown to people who are most likely to click on your ad link and load your website.

How should I bid?

Bidding options determine how effectively your ads serve. The truth is rather simple. If you value the value of a link click, you can manually set the price you're willing to pay for each click on the link and try to bid higher than other ads competing for the attention of that audience The same.

If you don't know, use the automatic option and let Facebook's algorithms get you the most clicks for the lowest price.

6. Choose the Right Format

We've finally reached the most exciting part of the campaign! It's time to choose the most suitable format for your ad.

The goals that you set for this ad campaign should be the main factor that determines the ad format. For more information on available formats, see the Facebook Ads Guidelines.

7. Facebook Page and Link Settings

Connect your Facebook page and Instagram account. If your business doesn't have an Instagram account yet, you can still advertise on Instagram, because your Facebook Page will be used to showcase your brand in ads.

Then, simply follow the steps to enter your ad content. Some simple tips to note.

• Text: Make your copy sharp and concise. 125 characters is the recommended limit. To view content after 125 characters, users must expand the ad by clicking “Show more”.
• Website URL: This is the URL of the page that directs all of your traffic. Make sure your URLs are properly tagged with unique UTM parameters so you can track how your ads are performing.
• Call to action (CTA): Your CTA should link directly to the content you provide. If your goal is to get people to visit your website, “Learn more” might be the best option. If you're advertising a specific product, it might be worth testing something more aggressive like “Shop Now”. Create compelling calls to action for your campaigns by following these rules:

Take another look at your campaign by clicking “Review Orders” then “Order”.

8. Performance Tracking

Oh, but wait. That's fine until it's over, and I promise I'll show you how to advertise on Instagram. Once your ads are running, you need to keep an eye on all the metrics and track their performance. You can also go back and customize your ad.

If it's not working properly, change the image, try a new copy, or try a different call to action. To see a complete dashboard with reach data, total spent and cost per click, go to Ads Manager. In the upper right corner you will see a button called “Columns: Performance”.

Clicking on it opens a drop-down menu with an extensive list of options. Customize your reports to get insights on everything from clicks to page likes.