How to Use Instagram to Promote Business 2023
aroundknowledge.co.id – Not sure how to use Instagram for your business? Well, it's time for someone to teach you how to best use the app for your professional endeavours.
Why Instagram? This is because the platform offers many ways for ecommerce merchants to find and connect with potential customers. And with a range of targeting and advertising options, you can choose exactly who you want to reach out of billions of users.
Interested in using Instagram for your small business? We'll cover everything you need to get started below.
What is Instagram and How to Use Instagram?
First, let's take a look at Instagram for beginners. Instagram is a visually focused social media app and network that enables users and brands to share photo and video content with their followers.
What started as a simple photo-sharing app has grown into a multimedia platform with paid ads, story-destroying messages, and live broadcasts via IGTV.
It is the perfect place for brands to connect with consumers by leveraging a platform with 1.3 million users worldwide.
Instagram demographics are also interesting. The audience is mostly between the ages of 25 and 34, but is split almost equally between male and female users. If this is a group you want to reach, Instagram is the only channel you can use.
How to Download Instagram
Go to Google Play Store or Apple App Store to download the Instagram app (depending on your device's operating system). You can download the application for free. The first time you open it, you will be asked to create a new account.
Instagram Post Type
If you want to promote your business on Instagram, it's a good idea to familiarize yourself with the types of content you can post. There are several types of Instagram posts that you can include in your content mix.
- Organic: This can be a photo, video or visual gallery. This will appear in your followers' feeds, any hashtags they include in their copy, and possibly their Explore section (Instagram controls this).
- Stories: 500 million Instagram accounts use Stories every day, and a third of the most viewed Stories are from brands, not people.
- Influencer posts: Even though consumers seem to have gone after influencers, influencer marketing is still a very sensible tactic. These posts can be shared on influencers' feeds or on brands (or both) to reach new audiences and add credibility as a form of social proof.
- IGTV: IGTV is one of Instagram's newest features. This is used for long-form video content. You can go live and the video will appear on your profile after the live broadcast.
- Advertising: One billion is a big number, and not everyone who uses Instagram will be your target audience. When using Instagram Ads, you can set parameters for who your ad appears for to match your ideal profile.
How to Create an Instagram Business Account
If you want to know how to use Instagram marketing for your business, creating a corporate account is a great first step. Here are the steps to convert a regular account to a corporate Instagram account.
Instagram Profile Tutorial for Business
- Go to your Instagram profile and tap on the menu in the top right corner.
- Select “Settings” and see if you can switch to a professional account from this menu. If that doesn't work, tap Account > Business.
- If necessary, follow the on-screen instructions to sync your Facebook Business and Instagram accounts.
- Select your business category and enter your contact details.
- Add details about your business in the fields provided, then tap Done.
Happy! You've created an Instagram business page. Now take some time to optimize to attract your target audience to your business.
How to Optimize Instagram Business Accounts
In the following, we will share 3 ways to optimize your Instagram business account.
Optimizing Your Instagram Bio
There are many ways to market your business on Instagram, including promoting it through your Instagram bio. Your bio is a bit of text that shares a little bit about your brand, the people behind your account, and what to expect when following your account.
In your Instagram bio, you will also see a brand description, profile picture (use your company logo to build brand awareness), and links (you can use a “link to bio” tool like Linkpop).
It's also a great idea to repeat some of your unique selling points in your bio to increase trust and drive conversions. If you operate from a physical store, be sure to include your address so shoppers can find it easily.
Profile link is very important. Unlike social media channels, Instagram is not link friendly. They only allow one in bio. You can't own the links of individual photos (paid is another story).
You can update your bio link as often as you like. You need to navigate to your website, landing page, product page or elsewhere on your site. For example, if you link to a specific page about a sale, post a photo related to the sale and update the link in your bio. This is a common practice for brands on Instagram.
Start an Instagram Store
If you sell online, you can also launch Instagram in your store. Instagram Shop is another ecommerce channel where customers can purchase products from within the Instagram interface. This makes the transition easier as you don't have to go through the process of leaving the app, visiting the site, and going through the buying process.
Create a content strategy
Instagram is all about brands. It's important to develop a cohesive feed of product photos, lifestyle imagery, user-generated content (UGC), Instagram greetings and other visual elements that bring your brand persona to life.
If you're selling sunglasses, post photos of tourists wearing them on sunny beaches, or place them among other clothing and accessories potential customers might want to visit.
The best way to start marketing efforts for your business before getting too involved is with a goal-oriented approach and strategy first. Your Instagram strategy should define:
- Instagram goals (make sure it supports your important marketing and business goals)
- Specific KPIs to look at to determine performance
- Who do you target on Instagram
- What to post on Instagram
- The person who manages the account and creates content for Instagram
Over time, you'll learn a lot, including how to choose the content you post on Instagram to help you achieve your goals. Ask yourself, “Why do people use Instagram?” And why would they follow your brand and develop a strategy around your audience, not your sales goals.
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