TikTok Ads: Tips and Strategies You Need to Know 2023
aroundknowledge.co.id – Unless you've been living under a rock, you've probably heard rumors about the social media app TikTok. And with millions of people watching their easy-to-use content every day, it's easy to understand why TikTok Ads have become popular.
With an app that attracts more than 1 billion active users worldwide, TikTok is a marketer's dream. But how exactly do TikTok Ads work? And is it possible to advertise as a small business?
If you're curious about TikTok marketing but don't know where to start, we're here to help. We've researched and put together a helpful guide that gives you the tools you need to understand TikTok advertising, user base, features, and habits.
Learn more about the strange and wonderful world of TikTok advertising and how your business can be a part of it.
Types of Ads that TikTok Offers
At the heart of the TikTok Ads engine are a number of ad formats, of which in-feed ads are the best. These ads appear as users scroll through their feed and are the cheapest and easiest way for brands to advertise on the platform.
In-feed ads are designed to blend seamlessly with the TikTok user experience, appearing like any other user-generated content, with only a small sponsored tag below the text to differentiate them. After a few seconds, a call-to-action button, such as Buy Now or Learn More, takes the user to the advertiser's website.
Creating in-feed ads is a simple process that can be done through the TikTok Ads Manager, which offers several ad placement options such as detail page, story, post-roll, and in-feed, depending on the campaign objective You.
Another advertising option is Spark Ads. These ads are designed to be displayed in full-screen format to grab viewers' attention instantly and increase brand awareness and reach.
Spark Ads offer a variety of creative features, including video, image, and text elements, making them a great choice for businesses looking to reach their audience in creative ways. Businesses can also run hashtag challenges to reach their target audience.
TikTok has created a culture where users are constantly competing with each other to create the most fun and original content. This approach works so well because it leverages TikTok's organic reach to encourage users to engage with brands and create a sense of community around challenges.
TikTok Ads Specifications
Time to brush up on some skills. TikTok (and other social media platforms) have several requirements that must be met in order for a video to be published as an advertisement. The full list can be found in the TikTok Help Center, but here are some of the highlights:
- Video resolution: Must be at least 540 x 960 pixels, 960 x 540 pixels, or 640 x 640 pixels.
- Duration: Up to 60 seconds (but TikTok recommendation is 9-15 seconds)
- File type: .mpeg, .mov, .mp4, .avi or .3gp
- Aspect ratio: 9:16, 1:1 or 16:9
How to Make TikTok Ads from Scratch
There are two options for creating campaigns in TikTok Ads Manager.
- simple ad
- custom ad
The special version has more options like using bidding strategies or creating ad groups. However, it is intended for experienced marketers who are familiar with this setup. For small businesses/startups, the simplified version is a better choice.
To create your first ad, open the TikTok Ads Manager and select Simple Mode when prompted.
Step 1: Create a Business Account
To use TikTok Ads Manager, you must have a business account on the platform. The good news is that switching to a business account is free and easy. Open TikTok and tap Settings & Privacy > Account Management > Switch to Brand Account.
This will give you access to TikTok's Ads Manager, as well as valuable analytics such as the best time to post and a link to your bio.
Step 2: Integrate with Shopify
If you have a Shopify store, install the TikTok app to access the auto ad creation options. If you are in multiple countries, you can also launch the Shopping tab from your TikTok profile.
Step 3: Open Ads Manager
Although the TikTok app is designed for mobile use, we recommend using desktop Ads Manager to manage ads. Just go to ads.tiktok.com and log in with your TikTok Ads Manager account.
Step 4: Set Your Advertising Goals
Select Simple Mode and select one of four options: Increase traffic, Drive community engagement, Get customer leads, or Get website conversions. Each option is tailored to specific campaign goals.
Step 5: Choose Your Audience
Choose an automatic audience or adjust parameters such as gender, age, language and location to determine who will see your ad. You can also target users based on interests and behavior such as pets, clothes or gadgets.
Step 6: Set a budget and schedule
Set your daily advertising budget, starting at $5 per day, and choose how long your campaign will run. You can also select “No end date” if you want the campaign to run indefinitely.
Step 7: Create Ad
Choose an existing TikTok or upload a new TikTok. Write a description and create a call-to-action button like Shop Now. Make sure your ad complies with TikTok's technical guidelines for vertical video ads and matches the look and feel of the platform.
Step 8: Submit
After clicking Submit, your ad will be reviewed before publishing. Monitor your results and optimize for your next campaign.
How much do TikTok Ads cost?
TikTok ads are becoming increasingly popular for businesses, but the cost of advertising on the platform depends on your content strategy and a variety of factors.
According to various sources, the average starting price for a TikTok ad campaign is Rp. 150 thousand per 1,000 views, with a minimum limit of Rp. 7.5 million per campaign.
However, your actual CPM may vary depending on ad placement, bidding strategy and target audience used for your campaign.
List of contents
Recommendation:
- Product Development: Definition, Stages and Examples aroundknowledge.co.id - Any ideas that feel like the "next big thing"? Or maybe you want to expand on an existing idea to modify or improve it. There are many use cases that can be implemented…
- √ 15 Definitions of Marketing Management According to Experts,… 15 Definition of Marketing Management According to Experts, Tasks, Objectives, Functions, Concepts, Elements - In this discussion we will explain about marketing management. The discussion includes definitions, tasks, goals, functions, concepts,…
- 8 Easy Steps How to Sell Art Online aroundknowledge.co.id - Want to learn how to sell art online? Great idea! Selling art is a great way to make money doing what you love. People all over…
- Computer Hardware: How it Works, Types, Examples and… Computer Hardware: How it Works, Types, Examples and Functions - In today's computerized era, we are definitely familiar with computers and their devices. However, some may not know...
- What is a Digital Creator? Here are the Tips aroundknowledge.co.id - If you've ventured into today's digital world, you've probably heard of digital creators (also known as content creators). Most conversations revolve around the latest information, such as…
- How to Start a Successful Online T-Shirt Business aroundknowledge.co.id - Online T-Shirt Business - T-shirts are a major part of the wardrobe around the world. Additionally, the global market for the custom t-shirt printing industry is expected to exceed $10 billion…
- 74 Definition of Education According to Experts 74 Definition of Education According to Experts – Humans have been educated since they were born into the world until they enter school. The word education is no longer foreign to our ears, because all...
- The Ultimate Guide to Brand Strategy 2023 aroundknowledge.co.id - The world's most beloved and successful brands don't happen overnight. The truth is: Building a truly great brand takes a focused strategy and a lot of effort. But what…
- 4 Definitions of Marketing Strategy According to Experts… 4 Definition of Marketing Strategy According to Experts (Complete) - Marketing is very important for a company, why is that? Companies usually have a product or something that has a sale value to offer…
- √ Definition of Social Media, Characteristics, Functions, Types &… Definition of Social Media, Characteristics, Functions, Types & Impact - In this discussion we will explain about social media. Which includes the definition, characteristics, functions, types and impacts of social media by…
- SMS Marketing: Definition, Examples & Best Practices 2023 aroundknowledge.co.id - As a business owner, have you ever considered SMS marketing to reach your audience? Otherwise, you are missing out on a strong and thriving communication channel. Last year, 55% of businesses texted…
- Definition of Entrepreneurship, Characteristics, Purpose, Characteristics and… Understanding Entrepreneurship, Characteristics, Purpose, Characteristics, Stages and Benefits - What is Understanding Entrepreneurship?, On this occasion, Seputarknowledge.co.id will discuss it and of course other things as well covered it. Let's see…
- Belief in the Last Days: Definition, Proof, Signs of the Last Hour,… Belief in the Last Days: Definition, Propositions, Signs of the Last Days, Events at the End of Days, Their Functions and Lessons - What is the Meaning of Faith in the Last Day and Its Benefits?
- √ 9 Definition of Labor according to experts and their types 9 Definition of Labor According to Experts and Types - In this discussion we will explain about labor. The definition includes the definition of labor according to experts, the types…
- Megalithic: Definition, Characteristics, Belief Systems and… Megalithic: Definition, Characteristics, Belief Systems and Legacy - What is meant by Megalithic and when did it occur? On this occasion, Seputarknowledge.co.id will discuss what is Megalithic and other things...
- Scope of Psychology: Definition, Kinds, Tasks and… Scope of Psychology: Definition, Kinds, Tasks and Methodology of Psychological Research - What is the scope psychology? On this occasion, Around the Knowledge.co.id will discuss what psychology is and what it is covered it. Let us…
- Papers: Definition, Characteristics, Functions, Types, Structures, Methods… Papers: Definition, Characteristics, Functions, Types, Structure, How to Make and Examples - What is meant by Papers and how to write them properly and correctly? On this occasion Seputarknowledge.co.id will…
- 6 Marketing Concepts, Types and Purposes (Full Discussion) 6 Marketing Concepts, Types and Purpose (Full Discussion) - After we previously discussed the meaning of marketing, this time we will focus again on marketing concepts. Where the marketing concept is a company philosophy…
- √ Understanding Mind Mapping, Types, Examples and How to Make It Understanding Mind Mapping, Types, Examples and How to Make It - On this occasion, Around Knowledge will discuss Mind Mapping. Which in this discussion explains the meaning of mind mapping, types,…
- √ Definition of Marketing Strategy, Objectives, Functions and Types Definition of Marketing Strategy, Purpose, Functions and Types - In this discussion we will explain marketing strategy. Which includes the definition of marketing strategy, marketing strategy objectives, functions and types of marketing strategies…
- 9 Promising Business Opportunity Recommendations Right Now aroundknowledge.co.id - There are so many amazing business opportunities that you can try in 2023. Of course, business success always comes from focus. So choose one wisely. It means,…
- Faith in Qada and Qadar: Understanding, Proof, Wisdom and… Faith in Qada and Qadar: Definition, Proposition, Wisdom and Their Functions - What is meant by Faith in Qada and Qadar?
- √ Definition of Occupational Health and Safety (K3), Objectives,… Definition of Occupational Health and Safety (K3), Purpose, Aspects, Factors and Principles - In this discussion we will explain occupational health and safety or K3. This includes health and…
- How to Choose Private Label Products and Start Selling aroundknowledge.co.id - Private Label - Prospective e-commerce business owners often face a conundrum. What's more personalized than dropshipping, but requires less work than building your own from scratch? The answer is…
- National Holidays in Indonesia National Holidays in Indonesia - We often forget that we don't even know about our country's big holidays, even though as good citizens we have to know when or...
- √ Definition of Marketing Research, Objectives, Types, Methods, Functions,… Definition of Marketing Research, Purpose, Types, Methods, Functions, Objects and Steps - In this discussion we will explain about Marketing Research. Which includes the definition of marketing research, marketing research objectives, types of research…
- Crafts from Hard Materials: Definition, Types, Techniques,… Crafts from Hard Materials: Definition, Types, Techniques, Stages of How to Make and Examples - What is it handicrafts made of hard materials? On this occasion, Seputarknowledge.co.id will discuss it and of course things…
- 9 Steps for Early Retirement That Can Help You in 2023 aroundknowledge.co.id - If you want to know how to retire early, you're not alone. And for some people, the dream of retiring at an easy age is not just a dream. Many people…
- Mental Verbs: Definition, Characteristics, Types, and Examples Mental Verbs: Definition, Characteristics and Examples - What is a mental verb?, On occasion This time around the knowledge.co.id will discuss it, including features, examples and of course other things as well covered it. Let…
- YouTube Algorithm: 5 Tips to Increase Your Reach &… aroundknowledge.co.id - Since this platform was born, how the YouTube algorithm works has been a mystery to content creators. Many people spend hours trying to find the magic formula to maximize video performance and be...