Product Packaging Guide that Attracts Many Customers
aroundknowledge.co.id – There are many factors that influence how customers perceive your brand and the product packaging you choose and design is definitely one of them. Product packaging all boils down to how the product is presented and is closely related to customer perception.
You can set the stage for how you tell your story and represent your entire organization. Opting for a clean, modern look for your product packaging can leave a different impression than packaging that uses a beachy design or focuses on a rustic, natural look.
Product packaging says a lot about a brand at a glance. Customers sometimes judge the value or quality of a product at a glance. The right packaging can also help you stand out and sell more, which is another great asset.
Packaging can seem like a small detail, and too many sellers ignore it until the last minute. However, packaging is an important component of your marketing and service strategy and not a decision to be made lightly.
In this post, we'll walk you through choosing a strong packaging design that will help you present yourself and maximize sales.
What is Product Packaging?
There's a lot to product packaging design: color, visuals, size, shape, box versus bag versus packaging, materials and more. It is very important to do some research before making this decision.
You'll want to understand the four main points that have a major impact on package design. This includes:
- Who is your audience? You need to understand who your target audience is and what they want from products in your industry, especially if you want to design packaging that appeals to them. For example, many men wouldn't reach for something in a naturally flowery pink bottle.
- The connotation you want to evoke. What do you want people to think when they see your brand? Think about your audience here. Natural and earthy packaging is great for organic skin care products when brands emphasize natural ingredients, but they don't always work well if you try to present them as formulated products clinical.
- The visual branding you've built. Already have a website, brand name and/or logo? It's important to choose packaging that fits what you're already working on.
- What's going on in the market. You want to see what your competitors are doing. It's good to know what your criteria are, so you can find a design that stands out. That said, sometimes it's better to stick with the status quo. If consumers expect their shampoo to be sold in bottles rather than laminated bags, they should think twice about going against it.
6 Tips for Attractive Product Packaging
There are 6 main steps in the product packaging process. Let's take a look at each one.
1. Do Research
Do your research beforehand. We covered this earlier in the post. You need to know who your audience is, what's going on in the market today, and what you want to say on the packaging about the product you're selling.
Competitor and market research will be important here, and developing buyer personas for each product will also be useful if you haven't already. Branding and packaging go hand in hand. Keep this in mind.
2. Select Product Container Type
It is important to determine what type of product container you need before making any further decisions. Various product packaging options include:
- Box
- Can
- Bottle
- Glass jar
- Laminated envelope
- Wrapping
- Cardboard
- Cardboard tube
You must select an item that meets all of the following criteria:
- It looks really good
- This is in line with what users would expect if there was an industry standard
- It's functional
- It will be shipped fine
3. Decide What You Need
Once you've chosen the right type of product container you want to use, it's time to look at everything else you'll need. Think about how the product will be delivered from the store to the customer on a practical and aesthetic level.
Shipping containers such as postal envelopes or boxes are required. But what else do you need to ensure that everything arrives safely, with your products protected so that your customers have the best experience?
Besides those branded shipping boxes, you can also buy branded packing tape. You may also have a standard product kit that makes it easy to use special letter inserts, or you may have realize that you need to pack peanuts or shredded paper to ensure your product gets to the customer safely safe.
Consider all of this and make a list of all the items you will need. Moving forward will be important.
4. Packaging Design
It can be a one-time expense to hire someone to design the packaging you need, including both exterior and interior packaging. Be clear about your desired color scheme, images, and overall aesthetic at this stage.
It's important to be clear about what the product is about so that if someone sees your product on the shelf, they won't be scratching their head. Remember to include everything you need on the package, including the batch number and/or safety information.
If you forget it the first time, you have to start over (and pay extra). Many printing companies offer packaging design services to streamline the process. Just tell them what you want and they can handle more of the tech logistics for you.
It's also a good idea to explore graphic design packaging services on marketplaces like Fiverr. There is no shortage of talented designers who can create visually appealing packaging designs.
5. Get Feedback
Once the design is complete, it will be photographed again for approval. Please review carefully. Double check all your copies and make sure they are exactly how you want them, and look the way you imagined (or better).
When we receive the final design, we get feedback. Ask colleagues with experience in the e-commerce or retail industry who you want to succeed in, or friends with a sense of design you trust.
If possible, you can also ask your target audience whose opinion is very important for you to actually buy your product. This can be an important decision, so we advise you to get it right before placing an order.
6. Start the Printing Process
When you're ready to pack, all you need to do is find a printer and move items. All of the following options are suitable for packing your product.
- Sticker bags for product packaging labels that will be applied to outer packaging such as cartons or bottles.
- UPrinting and Packlane for custom designs including product cartons, shipping cartons and shipping cartons
- PrintingForLess for everything from custom candy wrappers, gift card holders, bags, hangtags, flip boxes and inserts.
- Lumi for tape, tissue paper, mailing bags, laminated pouches, cotton bags and envelope sleeves.
Many printers allow you to build prototypes before ordering a full batch. Use this to make sure everything is perfect.
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