How to Make Good and Attractive Product Pages

aroundknowledge.co.id – Your product page is one of the most important pages on your website. So it's only natural that you would want to know how to build a great product page.

A good product page helps convert browsers into buyers. It also helps provide customers with the information they need to make informed purchases.

There are many ways to create an ecommerce product page. In this article, we share some best practices for product page design that you can use to enhance your own pages.

You can also look at examples of different product pages to get a better sense of what works and what doesn't. Let's go inside.

8 Tips on How to Make Product Pages

Your product pages can make or break your ecommerce business. So it's important to design well. Here are all the elements you should include in your product page design to make it more appealing to online shoppers.

Perfect Product Description

According to the Nielsen Norman Group, the most effective product descriptions are scannable, concise, and objective. This type of content has been shown to increase usability by 124%.

To create scannable content, include short bullet points in product descriptions for easy reading. Short content is 1-4 sentences that describe your product. Objective content describes the product frankly without exaggerating its advantages.

The example below contains too much unnecessary information. Also, when colors and sizes are out of stock, you have to keep changing the product description manually for all products.

The following example contains three statements. The first sentence describes the product in a neutral way with some highlights from dropshippers. Feminine replaces the point 'Gender: Women'. Next, two sentences were written to describe the outfit pair. This allows potential customers to imagine what the blouse they will see will look like.

As in the second example, you can choose to remove some of the duplicate bullets. You can also choose to organize all of your product page bullet points the same way if you want to create a consistent brand. In fashion, cloth always comes first.

Perfect Product Image

The best product pages feature high-quality images that showcase the product in all its glory. Image quality should not be compromised as it can negatively impact sales. If your photos are of poor quality or don't represent your product well, consumers won't make a purchase.

People want a clear picture of how your product will look in real life. Studying product photography can help buyers capture the images they envision themselves.

In addition, some product sourcing platforms allow you to import product images. For example, you can import item images from Spocket and use them on your product pages. After importing, you need to remove the logo from the product image in PhotoShop.

If your product was shot with a gray background, remove the background to make it white. Create a consistent look for your products on your website.

Next, consider including 360-degree images in your product page designs to enhance the visitor experience. Customers love being able to see all angles of a product. For example, knowing what the front and back of a boss looks like can help you understand what customers are buying.

It's also a great idea to allow customers to add their own product images to the review section. This allows everyone to see what they can achieve without the glitz and glamor of professional photography.

Also, if you're selling fashion items like dresses or shirts, don't forget to bring a picture of your size chart. This allows the customer to check measurements and sizes to determine the best fit.

If you are looking in Asia and selling in the US, use our guide to converting Asian sizes to US sizes. In addition, the product image zoom feature allows customers to see product images better. Customers can view product details.

Lastly, having product videos can increase conversion rates. According to Kissmetrics, site visitors are 64-85% more likely to make a purchase after viewing a video on your website.

Sense of Urgency

According to Conversion XL, it can increase sales by up to 332% by creating a sense of scarcity and urgency. It can also increase your conversion rate.

Urgency helps turn casual browsers into buyers fast. Great products will captivate your browser when customers browse your store. However, a sales countdown timer may encourage browsers to buy right now.

Countdown timer apps like Hurrify can give you a sense of urgency. You can write your own text or choose from a list of examples. Text indicating limited quantities creates a sense of scarcity and can help drive sales.

However, you may choose to test different texts to see which increases your conversion rate the most.

Intuitive Layout

Your customers should be able to figure out how to use your website even if they don't understand the language. You have a typical product page layout that you need to integrate into your online store.

Avoid funky and cumbersome layouts as they can confuse or frustrate your customers. Keep simple.

In most cases, the product image is on the left. The product copy is located to the right of the Add to Cart button, close and prominent. Make sure the 'Add to Cart' button is visible.

When choosing a theme for your shop, you have to make sure it looks similar to other popular websites in your niche. Many people will tell you to 'stand out from the competition', but this is bad advice when it comes to general product page layout.

This free minimal theme from the Shopify theme store is a good example of an existing product page layout familiar to most customers, but also includes another important element of page design product.

Shopify also has lots of free themes with intuitive layouts that can help you improve the appearance of your product pages.

Social Share Button

Social sharing buttons are great for promoting your product pages, especially if you have popular products. Unfortunately, it can also negatively impact conversions. A/B testing your store will help you determine if social sharing is working for you.

According to VWO, a test of ecommerce business segmentation found that removing social sharing buttons increased call-to-action clicks by 11.9%. It explained that the social sharing buttons would most likely not toggle properly when there was no sharing.

In Creative Ancient testing, when a social share converted more than 500 times, the conversion rate was 9% instead of 2%. Therefore, if you are a new shop, we recommend removing social sharing buttons.

Once you've built your audience and are sending massive amounts of traffic to your product pages, consider adding them back to your store. You can also test if an icon that doesn't mention a specific number matches your store.

Shipping Information

Mention or include an icon that reads “Free shipping for orders over Rp. 1 millions” or “Free delivery within the city” helps customers get snippets of shipping information they.

Having this concise information on your product pages will highlight the key points on the page itself, preventing customers from leaving the page to read shipping information.

By highlighting the free shipping terms, customers can add more products to their cart if they wish.

Customer Reviews

Having customer reviews on your product pages is very important. If you drive traffic to your product pages, your store reviews can give you extra momentum to get the browser to close that sale without you having to do much.

According to eMarketer, customer reviews are 12x more reliable than manufacturer descriptions. So having customer reviews can always help increase sales and customer conversions which are generally positive.

You can use an app like Product Reviews Addon to automatically contact customers who have purchased for review. This will allow your review to grow quickly with minimal effort.

Recommended Products

You might want to a/b test whether this helps conversions, but a superior product can encourage customers to stay on your site longer. Often there will be more styles to wear than the tops we sell.

If you're selling the same skirts or earrings a model is wearing, including them in your recommendations will help complete the customer's look. In terms of recommended products, avoid products that look too identical.

This can confuse customers and reduce sales. Because more choices require more thought. For example, you could cross-sell items of a similar product type, such as blouses.

However, the blouses must look different enough from one another to drive sales. Recommending a skirt as a cross-sell complement to a particular blouse can also be very effective. It also simplifies decisions when creating costumes for clients.