6 Steps How to Start a Dropshipping Business 2023

aroundknowledge.co.idHow to Start a Dropshipping Business – Starting a dropshipping business is a great first step towards entrepreneurship. You can sell products to customers, set your own product prices, and market your own brand.

You don't even have to pay for inventory until you sell it to real customers. If you put in the effort, you can build a successful brand.

If you are still considering starting an online business, knowing that global ecommerce sales will reach nearly $5.2 trillion by 2023 will be very helpful. An increasingly profitable option now.

In this article, learn how to start a dropshipping business. We explain what a dropshipping business is, how to find the right dropshipping business idea, and everything else you need to know to get started with dropshipping.

What is Dropshipping Business?

Dropshipping is a business model that can be used to operate a store without stocking. After the sale is completed, the supplier delivers the product directly from the warehouse to the customer's doorstep. You don't have to worry about product storage, packaging or shipping.

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6 Steps How to Start a Dropshipping Business

After knowing what the dropshipping business is, it's time for you to know what steps must be taken.

Choosing a Dropshipping Business Idea

The truth is that what you sell matters. Finding the best dropshipping business ideas takes time. Most people will tell you to choose a niche that you are passionate about. But that's only half the truth.

It's about a combination of profit and passion, and leaning towards profit. The reality is that the best dropshipping business ideas are usually profitable. It's so much easier to get excited when you're actually making money.

To come up with your own dropshipping business idea instead of going through the list, keep the following in mind:

  • Google Trends is great for knowing if your niche is trending up or down. However, that alone is not sufficient to determine whether a niche is viable. Some niches may be on the rise, but don't have enough search volume to guarantee popularity.
  • Use the Ubersuggest keyword tool. Keyword search volume? Or the competitiveness? With the Ubersuggest keyword tool, you can understand the potential of your dropshipping business idea and get additional ideas for the future.
  • Explore popular websites in your niche. For example, if you check a clothing retailer's website, they often organize their stores into trending categories. This will help you understand what trends you need to add to your store now. You can also browse the store's best selling products to help you find the best products to sell.
  • Check the product order quantity. You should also search for products by order volume to help you understand the true popularity of your product. Do not rule out dropshipping business ideas if they are not as high as others. This product may be newer.

The most profitable dropshipping business ideas are not fads. On the contrary, there is a trend in it. For example, denim clothing is trending in the fashion niche. False eyelashes are becoming a beauty trend. Marble phone cases are trending in the phone case niche.

You'll want trends as products, not entire stores, especially if you're building a long-term business. So, keep this in mind when developing your dropshipping business plan.

Competitor analysis

Once you've decided what to sell, it's time to educate yourself who your competitors are, what they sell, and how they sell theirs. There are several ways starting a dropshipping business to do this.

  • Enter the name of one of the products you want to sell on Google and do a quick search to see which comes up on top. The top 10 results on Google or any other search engine are a good indication of competition in a particular location. If you sell products in a different location from where you are located, we may use third-party tools to collect your data. Use tools like SEM Rush or Ahref to get information about search results from various locations around the world.
  • Search through Alexa or SimilarWeb to find specific competitors that may not rank highly in general search results. This website provides a summary of the websites you browse, including social media profiles, advertisements, website audience and traffic information, as well as a list of competitors for the business.
  • Hunt on social media. Through competitor analysis, we came up with a dropshipping business idea. Browse in-niche Facebook ads and social media pages for top brands. How many followers do you have? How do they market their brand? How much engagement does their brand get? What can you do differently to stand out from them? Are they doing the right thing for me to emulate?
  • Use BuzzSumo to find out what's better than your competitors' content so you can duplicate it. With this tool, you can find out which content is being shared the most on social media, so you can get inspiration for new blog ideas. By subscribing to a competitor's newsletter, you can stay up to date on the content of their blog if they share it this way.

Find Suppliers

  • You can easily find a good supplier on AliExpress. Once on the platform, you can search for products and select suppliers from the list of results. On the platform, you can see reviews, ratings for each supplier, and how long the supplier has been on the platform, which will influence your decision about which supplier to choose.
  • If you have a list of 5-6 potential suppliers to choose from, you can proceed to step next and contact these suppliers with important questions such as minimum order quantities and timing delivery.
  • By now you should have narrowed your possible vendors from a list of 5 to 2-3. The best way to make an informed decision now is to order a sample of the product and compare the results. When making your decision, compare ecommerce delivery times, product quality, and packaging, and keep in mind what your customers expect when they place their order.

Build a Dropshipping Business Store

There are several components to building an ecommerce dropshipping business by starting the right dropshipping business. These are just a few.

  • Domain Name – Domain names are important, especially when building a long-term brand. You can simplify the process with our free business name generator. No matter what, always get a .com domain. If you want a niche as a keyword for your new domain, make sure it's broad, like beauty, jewelry, or fashion, isn't something very specific, so you don't have to change the domain name later. Also, don't use your name as the domain of your shop. If you sell your business, you can legally exercise your rights to your name.
  • Sign up for Shopify – Shopify is the most comprehensive ecommerce platform on the market. You will find it easy to deploy and run your business on the platform, as new features, tools, resources and applications are added regularly. And if you run into any issues, you can reach out to a Shopify expert who will personally walk you through every step for free.
  • Shopify Theme – My free personal theme is Minimal Vintage. It's easy to navigate, easy to set up, and overall a great starter theme for those on a budget. Themes may be changed from time to time. It got the job done when testing the free themes at first. When you start earning you can invest to buy new themes for better store design.
  • Install Automatically – With Automizely Dropshipping, you can find products online available for sale the same day. You can find products in several popular niches. Writing more product descriptions than that can be overwhelming, so aim for 10-25 products when starting out. If you have any questions, you can ask for help via the Automizely blog, social media pages, or the Shopify support channel.

Marketing Dropshipping Business

So at this point, you've found your product and built your store. Now is the time to market your dropshipping business like there's no tomorrow. This is an important step in your dropshipping business plan. So don't pretend like you are constantly changing and improving your store design. You shouldn't be afraid to put yourself out there. Getting your first sale is one of the best feelings!

If you are just starting out, you may be on a tight budget. Some of my best marketing ideas come from really frugal times. Here are a few things to help get you started.

  • Facebook Ads: We know it can be tempting to spend money on Facebook ads. Many new entrepreneurs think they will make a lot of money on their first try. It will not happen. In order to buy an experiment, you'll need to keep your budget low initially. Right now, we don't even know what products are selling best. Create multiple ads to find out which products sell best. If your business is growing or you have a larger budget, you can create separate ads for the 4 countries. So, the US will have its own ad like the other three.
  • Ad retargeting: If your budget is really tight, I really like retargeting ads because they keep costs low. These ads work well if you have a high traffic store. Maybe you market for free on Pinterest and get a lot of traffic there. You may have written a blog post on your website, and the influencers you recommended and now influencers can share your blog for free. With ad retargeting, you have a much better chance of getting free traffic and turning them into paying customers. Much better than standard Facebook ads. Besides, it's much cheaper.
  • Influencer Marketing: Starting a dropshipping business requires a bit of flair at first. If you can't afford influencers, trust me. Good things. In return, we may offer an affiliate commission. Why is it good? Sometimes even niche influencers have learned the hard way that they don't actually convert. It's almost like shooting in the dark. Paying an affiliate commission for each sale makes for a low risk dropshipping business and it is up to the influencer to convert the sales. You can also get photos that help increase social proof for your brand. If an influencer has real followers, they can potentially make more money as an affiliate than if they are paid a flat rate. Thus giving them the opportunity to earn more money.
  • Get free press coverage: You can use a free tool to subscribe to an email list where journalists contact you to get stories about their stories. Some people may be looking for influencers in a particular niche, while others may be looking for product recommendations. If you run those retargeting ads, the free traffic that comes back to your website can lead to sales. Instead of adding a link to your homepage 'websitenamehere.com', create a more focused focus by posting links to specific product collections or products. You can still add your brand name as a hyperlink name.

Optimization

After spending time building your website, branding and marketing, you can analyze the results of your efforts. You may find that certain marketing efforts are very successful, while others are not. Alternatively, you can compare prices with your competitors to see if you can make them more competitive.

You can evaluate your online traffic using tools like Google Search Console or Analytics to see if your traffic is increasing, not decreasing.

If you use third-party tools for email marketing or social media reporting, set up weekly or monthly automated reports to be reminded to regularly analyze this information. A quick data snippet from the tool may be enough to determine whether or not your campaign is working.

Overall, the most important part of a successful online ecommerce store is testing and optimizing to increase the revenue you generate online. This allows your website to stay ahead of your competitors without falling behind best practices.

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