Complete Guide to How to Sell Photos Online 2023
aroundknowledge.co.id – How to Sell Photos Online – Are you a professional photographer looking to create a passive income stream for your work? What about amateur photographers who really love beautiful photography and want to start their own business?
Regardless of your skill level or experience, selling photos online is a huge opportunity in 2023 and will attract even more people in the future.
From being a stock photography website contributor to building your own website, there are endless possibilities to earn extra cash with your creativity. This article covers the basics you need to know to start and run an online photography business.
Let's take a look at the best places to sell photos online, some of the steps you need to take to build your business and brand, some legal considerations, and how to make other types of sales such as printing services and photography.
Online Photo Selling Website
There are several websites that can license or sell photos and graphics. Some of the best are:
1. Alamy
Alamy is renowned for its extensive stock photography collection. The platform boasts more than 215 million stock vectors, images, videos, and 360-degree panoramic photos. You can sell anything from niche niches to everyday photos and earn extra money from your art.
Alamy has a simple payment structure and pays donors on a monthly basis. If your photos are exclusive to Alamy, you receive 50% of the sale. Other images account for 40% of all direct sales. You don't need to sign a long-term contract to sell photos online with Alamy.
2. Etsy
If you want to sell your photos online, starting an Etsy stock photo store could be a great option. Getting started is simple. All you have to do is create an account, choose a store name, and add a photo to your shop.
You also want to invest in marketing your Etsy shop so people can see that you sell something else on your platform. Etsy only takes 5% of the sale price as a commission, including the shipping you set.
3. Shutterstock
Shutterstock has been selling stock images since 2003 and is now a major source of income for many contributors. Even though the platform has cut revenue with the new model, you still get between 15% and 40% on each download depending on your contributor level.
The secret to making more money on Shutterstock is having lots of photos available. You can also refer other photographers and earn extra money every time you sell them.
4. 500px
If you're looking for a simple, free place to start selling your photos, 500px is for you. As well as providing a great selling platform, 500px also hosts photo contests. And if you sell exclusively up to 500px, you pay up to 60% of your sales.
This platform offers partial exclusivity, so you are not limited to selling up to 500px. Plus, 500px was born out of the efforts of other photographers, meaning it's a safe and dedicated space for those new to the industry.
5. Adobe Stock
Already using Adobe Creative Suite? If so, you can quickly and easily sell your photos online with Adobe Stock. Import stock photos directly into your Adobe Stock library via the web from Adobe Bridge and Adobe Lightroom.
Thanks to Adobe's vast ecosystem, you can reach millions of potential buyers and become part of a large creative community by selling through Adobe Stock. And you will get 33% royalty fee from the photos you sell.
6. dreamtime
Dreamstime boasts a massive user base with 31 million registered members and over 600,000 contributing photographers. You don't have to sell exclusively through Dreamstime to use it, but exclusive sellers can earn more. You can even earn a little extra through referrals.
Dreamstime offers a much more competitive selling style. The amount paid can range from 20% to 60% depending on various factors. Your rates are based on how original your photos are, how popular your work is, and how exclusive you keep it.
7. SmugMug
Whether you are an amateur or a professional photographer, SmugMug helps you sell your photos online with beautiful and personalized galleries that catch your eye immediately. Just upload your photo and the platform will do the rest. It doesn't get any easier than that.
SmugMug also offers 85% off each sale, which is much higher than most other stock image platforms. However, you have to sign up for a monthly membership starting at $200 per year. Membership plans are expensive, but give you access to a variety of ecommerce tools to help you sell your photos online.
How to Sell Photos Online: 3 Key Steps
Stock photography sites offer the easiest way to sell your photos. However, they account for a large portion of every sale, so it's worth creating your own photo site. Let's look at how to sell photos online in a direct and legal way.
1. Select Niches
Your niche is the theme that runs through your portfolio. If Mother Nature is your muse, your niche might relate to nature, travel or landscapes. You can take wedding or graduation photos if you know how to create moments that last a lifetime.
Choosing the right niche means you can do what you love while targeting the right audience in your marketing campaign. Some examples of niche areas that could be covered include:
- Individual. You can take portraits of writers and business leaders, or candid photos at engagement parties and events.
- Business. If you like the idea of working with a company, the organization can shoot a brand image or take product photos to publish on its website.
- Architecture. Do you like beautiful buildings? Focus your photos on famous buildings in your area.
- Natural. Photos of landscapes, flowers, and other outdoor wonders are ideal if you want to sell photo prints as wall art.
If you're not sure where to focus your photography efforts, take a look at what's trending first. Tools like Keywords Everywhere or SEMRush can show what your customers are looking for. In this way, you can shoot the most eye-catching subject at the moment.
2. Create an Ecommerce Website
There are many ways to sell photos online these days, but starting your own website is the best way to prepare for future growth. Having your own website means you can establish yourself as a professional photographer.
You can display your branding and logo, decide how to display your photos, and choose who you sell to. Ecommerce platforms like Shopify make it easy to sell your photos online.
Build a custom website in minutes and access a variety of selling tools to increase your chances of success. Shopify also has apps that help streamline business operations, such as the Sky Pilot app, which automatically sends digital files to customers after purchase.
How to Sell Your Photos Online?
- Select photos to sell.
- Decide how your photos will be delivered (digital files, physical prints, subscriptions, etc.).
- Embed your photo on your website.
- Set up backend processes for inventory, payments, and orders.
- Promote your image.
- We manage and fulfill orders as they arrive.
3. Get your portfolio noticed
With your website ready, it's time to focus on promoting your images. Here are some strategies you can apply:
- Social media marketing. Making your photos public on social media can do wonders for your visibility. However, for best results, you need to make sure that you are active on the right channels. Start with Adobe's Behance, where their creator lists their work alongside other experts. Pinterest and Instagram are also great choices. When sharing images on Instagram, use shoppable tags to let people know they can buy.
- Blogging. Blogging is a great way to generate interest in your images by sharing your creative process. You can tell people what you went through to capture those candid moments, or you can talk about your everyday life as a photographer. We recommend filling your blog posts with keywords so search engines understand that you have a photography website and present it to a relevant audience.
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