Persuasion Writing in Bahasa Indonesia – Definition and Examples – After the previous three types of essays, we will peel them thoroughly, namely narrative essay,description essay and argumentative essay, so in this article we will add the next type of essay, namely persuasion essay. Like the previous types of essays, we will also describe persuasive essays in full. Happy listening!

Definition of Persuasion Essay

In the Big Dictionary Language In Indonesia, persuasion is defined as an invitation to someone by giving convincing reasons. So that a persuasive essay can be interpreted as an essay that contains reasons, evidence, or facts that contain elements of an invitation or an appeal for the reader to do something stated by the author. Because of its inviting nature, persuasion essays often find words that are inviting, such as "come on", "let's go", or "do it".

Characteristics of Persuasion Essay

To be able to distinguish persuasive essays from other types of essays, consider the following characteristics of persuasive essays:

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  • Contains strong reasons accompanied by evidence and facts dan
  • Contains sentences that convince readers to do what the author says
  • Contain word “come on”, “let's”, “do it”, and other words that are inviting
  • Persuasion essays as much as possible avoid conflicts or contradictions to convince the reader

Types of Persuasion Essays

The grouping of essays based on their function is divided into 4 types, namely political persuasion essays, educational persuasion essays, advertising persuasion essays, and propaganda persuasion essays.

  1. Political Persuasion Essays, contains an invitation or appeal related to the world of politics. This type of essay is often used by political people to convey and influence readers about their ideas related to politics.
  2. Educational Persuasion Essays, generally used by institutions or those who are observers in the field of education. This type of essay is an appeal, guide, or motivation for readers to pay more attention to education.
  3. advertising persuasion essay, This type of essay is used for commercial or advertising purposes. Usually used to introduce a type of goods or services to consumers.
  4. Propaganda Persuasion Essays, Propaganda is an explanation of an understanding or opinion with the aim of convincing someone. Propaganda essays are used to convey information to readers. This type of essay is often found in the media.media print.

Steps for Writing a Persuasive Essay

In writing a persuasive essay, consider the following steps:

  • Determining Themes and Topics

As in writing other types of essays, in a persuasive essay, the step to determine the theme and topic is also the first thing to do. Themes and topics are the key to the discussion in an essay, and persuasion essays are no exception. In a persuasive essay, the topic of the essay can be stated directly.

  • Making Outlines

Making an outline is intended so that the essay is systematic and logical. With the creation of an outline, the discussion of the topic will not widen. Generally, the outline of a persuasive essay contains a causal relationship.

  • Collect material

Submission of data or facts is an important thing in a persuasive essay. This will further strengthen the author's opinion and will attract more readers' interest. Data or facts can be obtained from the results of searches or observations.

  • Developing an Outline

Developing an outline into a complete essay is the next step in writing a persuasive essay. Data or facts that have been obtained in the previous stage are systematically and logically presented in the appropriate section. The development process is carried out from paragraph to paragraph while taking into account the logical relationship between paragraph.

  • Include Sentence persuasive

The final part of a persuasive essay is the conclusion of a persuasive sentence. Conclusions are made from the discussion in the main section. Conclusions can be drawn in 2 ways, namely by deduction or induction. What should be noted at the end of this essay is the emphasis on the author's invitation regarding the topic being discussed.

Example of a persuasive essay

1. Examples of Political Persuasion Essay

The political atmosphere is currently heating up. Everything that happens in the government is always connected with the day of the regional head election which will soon be held. There's a lot of commotion here and there. All parties become very sensitive to everything that happens around them.

In Jakarta, for example. The case of blasphemy by one person who happens to be a candidate for regional head. The case, which was initially religious in nature, then began to be associated with political aspects. There are people who think that this is a way to undermine the credibility of a candidate.

This incident is new in Jakarta, there are still many incidents outside Jakarta which are also related to the election of regional heads. All of these events made things even more heated. However, people should be smarter in thinking. Do not be easily provoked by issues that are developing a lot. Don't be too hot on all this incident.

Therefore, be a smart voter who chooses based on conscience. Learn all the things that happen around us with knowledge and feeling. Do not also increase the conditions in your environment to become hotter. Let's make the local elections a success for Indonesia's progress.

2. Example of an Educational Persuasion Essay

The development of the times demands that every occupant has a mental steel. Not easily shaken, strong, brave to compete, creative, and competitive. Pursuing education to gain knowledge is not just about grades in the final report. Intellectual products and character in humans that must be put forward.

Why not value? Because the competition in real life cannot be won by showing value in the final report. All competition needs real work. All need creations and innovations to be able to win in the competition.

Mental and character in the soul will affect its strength against the flow of globalization and development era. Therefore, from now on teach your children a strong character. Provide high-quality character education so that your children will be able to face the challenges of globalization with strong provisions.

3. Example of an Advert Persuasion Essay

Nowadays, a lot of honey is circulating which turns out to use a mixture of artificial sweeteners. Without us knowing it, honey products can harm our health, both in the short and long term. But from now on, don't worry anymore, because now Pure Honey is here. Original packaged honey without any mixture.

Pure Honey is very guaranteed quality and quality. Pure Honey is real honey without a mixture of water or artificial sweeteners. This beehive for honey is the result of livestock in one of the forests. This bee farm is very well maintained. The process of taking it always pays attention to the correct procedure. Pure Honey is guaranteed quality in increasing your health stamina. Pure Honet packaging is also safe and in accordance with international packaging standards. And the most important thing is that this product has received a halal label from MUI.

Therefore, start switching to consuming Pure Honey honey to maintain your health. Let's consume Pure Honey now!

4. Examples of Propaganda Persuasion Essays

Drugs are the most dangerous threat to the future of Indonesian youth. Even Indonesia has been declared in a state of emergency for drugs. This is because there have been many drug victims who in the end actually died.

Based on BNN data, at least 50 people die every day because of this illicit item. The drug rehabilitation program is not a guarantee that a person can easily escape the shackles of this illicit item. In 2015, 100,000 drug users did not even succeed in undergoing the rehabilitation process.

Just imagine if in a day 50 youths generation the nation actually had to die because of drugs. Youth who should be able to become the strength of the Indonesian nation in the future. Therefore, take an active role in eradicating drug trafficking starting from small environment in the family and society. Let's save the next generation of the nation from the threat of drugs.


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This is a discussion about persuasive essays in Indonesian – meaning and examples. Hopefully this discussion about persuasion essays is easy to understand and can also add to your insight. Look forward to the Indonesian language article with other discussion material. Thank you.