√ Understanding Business Communication, Objectives, Functions, Forms and Elements
Understanding Business Communication, Objectives, Functions, Forms and Elements – In this discussion we will explain business communication. Which includes the definition of business communication according to experts, the objectives of business communication, communication functions business, forms of business communication and elements of business communication with complete and easy discussion understood.
Understanding Business Communication, Objectives, Functions, Forms and Elements
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Understanding Business Communication According to Experts
The following is the definition of business communication according to experts.
1. Philip Kotler
The definition of business communication according to Philip Kotler is a human activity aimed at satisfying needs and desires through an exchange process.
2. Persing
The definition of business communication according to Persing is the process of conveying meaning through symbols which includes all elements related to the delivery and reception process messages, whether in written, verbal or non-verbal form, carried out within an organization to pay people to produce services and goods with the aim of getting profit.
3. Rosenbalt
The definition of business communication according to Rosenbalt is an act of exchanging information, ideas/opinions, instructions and so on, which are expressed both personally and non-personally through symbols and signs in order to achieve goals company.
4. Hunghess Dan Kapoor
The definition of business communication according to Hunghess and Kapoor is an organized individual activity or business to produce, sell goods and services with the aim of making a profit and understanding needs public.
5. Wikipedia
The definition of business communication according to Wikipedia is the exchange of ideas and information has a specific purpose that is presented personally or interpersonally through symbols or signal.
6. Katz
The definition of business communication according to Katz is the exchange of ideas, messages and concepts related to achieving a series of commercial goals.
7. Cutris
The definition of business communication according to Cutris is communication contained in business organizations in the form of solving problems and making decisions.
8. William C. Himstreet And Wyne Murlin Baty
Definition of business communication according to William C. Himstreet And Wyne Murlin Baty is the exchange of information between individuals through a common system whether by symbols, signals or behavior and actions.
9. William Albig
The definition of business communication according to William Albig is the exchange of information, ideas, opinions, instructions that have a specific purpose that are presented personally or impersonally through symbols or signal.
10. Djoko Purwanto
The definition of business communication according to Djoko Purwanto is communication used in the business world includes various forms of communication, both verbal and non-verbal, to achieve a goal certain.
Business Communication Objectives
James J. Floyd, Jerry L. Winsor and B Curtis stated business objectives are as follows:
-
Solving Problems And Making Decisions
This is very appropriate because the higher someone is in a business, the more dependent that person will be to other people's expertise in making decisions and solving problems in achieving success. -
Evaluating Behavior
Assessment or evaluation must be carried out by members of the organization in order to know and correct what they want and have done regarding their achievements. This assessment requires sensitivity and communication skills.
Soeganda Priyatna states that the purpose of business communication is to provide goods that society needs. The goal of business activity is to make a profit. Determining the business goals of each organization is related to the value system of the society in which the organization or business institution operates.
Business Communication Functions
There is business communication, namely:
1. Giving information
Information is very important and necessary for leaders and members of the organization to complete each of their tasks. This information is also used as an organizational effort to achieve goals.
2. Control (Regulatory)
Business communication has the function of organizing and controlling an organization. This business communication can be in the form of procedures, regulatory orders and reports.
3. Giving Persuasiveness
With communication, it makes it easy to invite, follow or carry out ideas or tasks. Persuasion given to other parties so that what is given can be understood well. This is usually done especially when it comes to confirming customer orders.
4. Integrative
Integrative has the function of making an organization or company run in a complete and integrated manner, which is also within it the function of coordinating and scheduling activities, establishing channels of information and authority, and also attracting and training each employee.
Forms of Business Communication
Djoko Purwanto asked that forms or patterns of communication can be categorized into communication channels formal (formal communications channels) and non-formal communications channels (informal communications channels)
1. Formal Communication Channels
In line, functional or matrix organizational structures, this relates to the process of conveying information from managers to subordinates or conversely, the pattern of information transformation can be from top to bottom or bottom to top (top down or downward communications), communication from bottom to top (bottom-up or upward communications), horizontal communication (horizontal communications), and diagonal communication (diagonal communications).
2. Information Communication Channels
People in an information communication network do not see hierarchical levels, rank or position, this communication can be carried out widely. Although the discussion in this communication is general in nature. Such as having humorous conversations with children, friends, family or also discussing work situations in the organization.
Elements of Business Communication
In business communication there are six main elements, including the following:
- Have a purpose. This means that business communication must have a predetermined goal in line with the organization's goals.
- Exchange. In this case, it involves at least two or more people, namely the communicator and the communicant.
- Ideas, opinions, information, instructions are the contents of messages which vary depending on the goal, situation and conditions.
- Using personal or impersonal channels which may be face-to-face, using certain media or through media that reaches millions of people simultaneously.
- Using symbols or signals which are tools or methods that can be understood or comprehended by the recipient to convey a message
- Achievement of organizational goals. One of the characteristics that makes formal organizations or institutions different from information is that there are goals that are predetermined by management.
Thus has been explained about Understanding Business Communication, Objectives, Functions, Forms and Elements, hopefully it can increase your insight and knowledge. Thank you for visiting and don't forget to read other articles.
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