TikTok Ads: Tips and Strategies You Need to Know 2023
alloverknowledge.co.id – Unless you've been living under a rock, you've probably heard rumors about the social media app TikTok. And with millions of people watching their easy-to-use content every day, it's easy to understand why TikTok Ads have become popular.
With an app that attracts more than 1 billion active users worldwide, TikTok is a marketer's dream. But how exactly do TikTok Ads work? And is it possible to advertise as a small business?
If you're curious about TikTok marketing but don't know where to start, we're here to help. We've researched and put together a helpful guide that gives you the tools you need to understand TikTok's advertising, user base, features, and habits.
Learn more about the weird and wonderful world of TikTok advertising and how your business can be a part of it.
Types of Ads TikTok Offers
At the heart of the TikTok Ads engine are a number of ad formats, of which in-feed ads are the best. These ads appear as users scroll through their feed and are the cheapest and easiest way for brands to advertise on the platform.
In-feed ads are designed to blend seamlessly into the TikTok user experience, appearing like any other user-generated content, with only a small sponsored tag below the text to differentiate them. After a few seconds, a call-to-action button, such as Buy Now or Learn More, takes the user to the advertiser's website.
Creating in-feed ads is a simple process that can be done through TikTok Ads Manager, which offers multiple ad placement options such as detail page, story, post-roll, and in-feed, depending on the campaign objective You.
Another advertising option is Spark Ads. These ads are designed to be displayed in full-screen format to instantly grab viewers' attention and increase brand awareness and reach.
Spark Ads offer a variety of creative features, including video, image, and text elements, making them a great choice for businesses looking to reach their audience in creative ways. Businesses can also run hashtag challenges to reach their target audience.
TikTok has created a culture where users constantly compete with each other to create the most fun and original content. This approach works so well because it leverages TikTok's organic reach to encourage users to engage with the brand and create a sense of community around the challenge.
TikTok Ads Specifications
Time to brush up on some skills. TikTok (and other social media platforms) have several requirements that must be met in order for a video to be published as an advertisement. The full list can be found in the TikTok Help Center, but here are some highlights:
- Video resolution: Must be at least 540 x 960 pixels, 960 x 540 pixels, or 640 x 640 pixels.
- Duration: Up to 60 seconds (but TikTok recommendation is 9-15 seconds)
- File type: .mpeg, .mov, .mp4, .avi or .3gp
- Aspect ratio: 9:16, 1:1 or 16:9
How to Create TikTok Ads from Scratch
There are two options for creating a campaign in TikTok Ads Manager.
- simple advertisement
- custom ads
The custom version has more options such as using bidding strategies or creating ad groups. However, it is intended for experienced marketers who are familiar with these settings. For small businesses/startups, the simplified version is a better choice.
To create your first ad, open TikTok Ads Manager and select Simple Mode when prompted.
Step 1: Create a Business Account
To use TikTok Ads Manager, you must have a business account on the platform. The good news is that switching to a business account is free and easy. Open TikTok and tap Settings & Privacy > Account Management > Switch to Business Account.
This will give you access to TikTok Ads Manager, as well as valuable analytics like the best times to post and a link to your bio.
Step 2: Integrate with Shopify
If you have a Shopify store, install the TikTok app to access automatic ad creation options. If you are in some countries, you can also launch the Shopping tab from your TikTok profile.
Step 3: Go to Ads Manager
Although the TikTok app is designed for mobile use, we recommend using desktop Ads Manager to manage ads. Just go to ads.tiktok.com and log in with your TikTok Ads Manager account.
Step 4: Set Your Ad Objective
Select Simple Mode and choose one of four options: Increase traffic, Drive community interaction, Get customer leads, or Get website conversions. Each option is tailored to specific campaign goals.
Step 5: Choose Your Audience
Choose an automatic audience or adjust parameters like gender, age, language and location to determine who will see your ad. You can also target users based on interests and behavior such as pets, clothes, or gadgets.
Step 6: Set a budget and schedule
Determine your daily advertising budget, starting at $5 per day, and choose how long your campaign will run. You can also select “No end date” if you want the campaign to run indefinitely.
Step 7: Create an Ad
Select an existing TikTok or upload a new TikTok. Write a caption and create a call to action button like Shop Now. Make sure your ads comply with TikTok's technical guidelines for vertical video ads and match the look and feel of the platform.
Step 8: Send
After clicking Submit, your ad will be reviewed before publishing. Monitor your results and optimize for your next campaign.
How much do TikTok Ads cost?
TikTok advertising is becoming increasingly popular for businesses, but the cost of advertising on the platform depends on your content strategy and various factors.
According to various sources, the average starting price for a TikTok advertising campaign is IDR. 150 thousand per 1,000 views, with a minimum limit of Rp. 7.5 million per campaign.
However, your actual CPM may vary depending on ad placement, bidding strategy, and target audience used for your campaign.
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