√ Definition of Public Relations, Functions, Objectives, Principles, Duties, Benefits and Examples
Definition of Public Relations, Functions, Objectives, Principles, Duties, Benefits & Examples – In this discussion we will explain about Public Relations or public relations. Which includes the meaning of public relations, the function of public relations, the objectives of public relations, principles, duties, benefits and examples of public relations which will be discussed completely and easily understood. For more details, please read the review below carefully.
Definition of Public Relations, Functions, Objectives, Principles, Duties, Benefits & Examples
Let's first discuss the meaning of public relations carefully.
Understanding Public Relations (Public Relations)
Public Relations or in English Public Relations is the practice of managing the dissemination of information between individuals or organizations and society. (wikipedia). Another meaning of public relations is the art of creating good public understanding (good will) so that it can deepen the level of public trust in an individual/organization.
Apart from the definition above, public relations can also be defined as a continuous process of business management to gain good will and understanding from customers, employees and the greater public wide. In his job, a publicist analyzes and improves himself, as well as making an exit statement.
Public Relations Function
The function of public relations or public relations according to Edward L. Bernays are as follows:
- Providing information/understanding to the public
- Carrying out persuasion to the public to change public attitudes and behavior.
- Efforts to unite the attitudes and behavior of institutions in accordance with the attitudes and actions of the community or vice versa.
Public Relations Goals
The following are the objectives of public relations (public relations), namely:
- Increasing real participation, support and assistance from the community in the form of personnel, infrastructure and funds for the convenience and implementation of organizational goals.
- Create stimulation and revive a greater sense of responsibility towards the community for the effective and efficient implementation of the organization's programs.
- Make the community participate in solving the problems faced.
- Uphold and develop a favorable image for the organization to its leaders/stakeholders with connected targets, namely the internal public and the external public.
- Opening wider opportunities for product users/graduates and related parties to participate in improving the quality of the organization.
Public Relations Principles
The principles of public relations (public relations) include the following:
- Public relations works on facts, not fiction
- Public relations is a social matter, not a personal matter
- Public Relations is obliged to realize business programs in seeking public support for the policies and programs of the institutions they represent.
- Public relations are prohibited from deceiving or lying to the mass media
- Public relations must be able to be a useful communicator in the right sense.
- Public relations must base its activities on scientific research in the field of public opinion.
- Public relations can collaborate with experts in other fields.
- Public relations is obliged to explain the problems regarding the crisis received by the institution it represents.
Public Relations Duties
Duties of public relations (public relations) according to Hadari Nawawi and Martini Hadari (1994:193) are as follows:
- Widely share information about an idea, so that the aims or objectives and benefits are known to various parties in society.
- Prepare up-to-date material about something the leader wants to communicate to the public or certain parties in speeches, interviews, lectures, marketing seminars and so on. This material can be in the form of concepts or papers that the leader has previously read and knows the contents of.
- Submit clear information that has been conveyed by administrators/leaders to the community or connected parties.
- Arrange and develop plans related to community services that are provided to administrators/leaders to obtain approval.
Benefits of Public Relations
Benefits of public relations according to Frank Jeffkins (1998:333) are as follows:
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Crisis Management
In recent times, almost all organizations have experienced crises including leadership and management They are starting to realize that they need readiness and preparation to overcome various urgent problems which are mainly related to relationships pers. Therefore, every organization must form a permanent crisis management team.
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Desktop Publishing
Desktop publishing systems are actually very useful, but require operators who have dedication and editor time compared to conventional editing methods which still use pencils, stacks of paper, and also forming metal letter.
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Company identity
The task of creating a company identity is usually the responsibility of public relations staff because it concerns everyone aspect of the organization as a whole and is the most important part of all communication carried out organization.
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Parliamentary Relations
Parliamentary relations in this case are relations between several organizations either directly or with special consultant intermediary with the government, parliament, and bureaucrats from several departments and agencies government. There are two elements in parliamentary relations, namely:
- Efforts to encourage politicians and officials to become aware and understand the interests of organizations or companies.
- Efforts to obtain various information for related organizations or companies so that they are aware of new regulations or laws that will more or less affect them.
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Financial Public Relations
For a long time there have been public relations consultants who specialize in activities in the field of company finance and business operations. This activity is carried out in order to support the client company's plans to participate in the stock exchange or support the launch of annual financial reports.
Example of Public Relations
Examples of public relations (public relations) are as follows:
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Print Media Public Relations
In general, print media public relations is structured around a process which is carried out with press releases to many existing newspapers. Often, public relations carries out promotions when there are changes in the company, the launch of new products or services.
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Audio Visual Media Public Relations
Audio visual public relations has almost the same essence as print media public relations. Information provided to the program related to the promotional theme. Radio and Television are examples of audio visual media public relations.
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Online Media Public Relations
This public relations is increasingly developing and advancing and has been applied in various forms. Information is written and maximized with keywords related to the product and business, Then the information is entered into a blog or website where the results will be loaded into the machine searcher.
Thus has been explained about Definition of Public Relations, Functions, Objectives, Principles, Duties, Benefits & Examples Hopefully it can increase your insight and knowledge. Thank you for visiting and don't forget to read our other articles.
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