√ Understanding Green Marketing, Objectives, Benefits and Components
Understanding Green Marketing, Goals, Benefits and Components – In this discussion we will explain about green marketing. Which includes the meaning of green marketing according to experts, the objectives of green marketing, the benefits and components of green marketing with a complete and easy to understand discussion.
Understanding Green Marketing, Goals, Benefits and Components
For more details, please read the review below carefully.
Understanding Green Marketing According to Experts
Before understanding the meaning of green marketing stated by experts, we must first understand the general meaning of green marketing.
Green Marketing is a strategic effort to create an environmental and health-based business that has been known since the late 1980s and early 1990s. There are other names for green marketing, including environmental marketing, sustainable marketing, greener marketing, societal marketing, ecological marketing.
1. Peattie
The definition of Green Marketing according to Peattie is as a holistic management process that is responsible for identifying, anticipating and satisfying the desires of consumers and society in a profitable and profitable way sustainable.
2. Lozada (2000)
The definition of Green Marketing according to Lozada is the application of marketing tools to facilitate change provide satisfaction of organizational and individual goals in carrying out protection and conservation maintenance on physical environment.
3. Salmon Dan Stewart in Irandust and Bamdad (2014)
The definition of Green Marketing according to Salmon and Stewart is a supportive marketing strategy environment by creating benefits for the environment. This is based on what consumers expect.
4. Polonsky (1994)
The definition of Green Marketing or environmental marketing according to Polonsky is the consistency of all activities designing services and facilities to satisfy human needs and desires without having an impact on natural environment.
5. Henion and Kinnear (1976)
The definition of Ecological Marketing according to Henion and Kinnear is as a science that studies impact positive and negative effects of marketing activities on police, energy depletion and non-resource depletion energy.
Green Marketing Goals
The goal of green marketing is not only to see profit as the company's only goal, but also to have additional concern for the environment. In the book "The Green Marketing Manifesto" John Grant (2007) explains that green marketing objectives are divided into three stages, namely:
-
Green
Having a goal in the direction of communicating that the brand or company cares about the environment. This stage is the initial stage for companies implementing the green marketing concept. -
Greener
Greener has a commercial goal first, the company's goal is also to achieve goals that will affect the environment. Companies will change the style of consumers consuming or using products. For example, saving paper, using used paper or recycled paper, saving water, saving electricity, using AC and so on. -
Greenest
The company seeks to change consumer habits in a direction that will care for the environment. The desired consumer culture is to care about the environment in all activities without being influenced by the company's products offered.
Benefits of Green Marketing
The concept of green marketing is another option that marketers can utilize in carrying out marketing activities by utilizing limited resources efficiently and effectively. With a green marketing concept like this, it can be concluded that the benefits of green marketing include:
- Become a producer of environmentally friendly products
- Manufacturers and advertisers develop products that they strive to fulfill the desires of people who care about the environment
- Innovation. Love for the environment will make companies more innovative, whether innovative in input, process, output or marketing strategy.
Green Marketing Components
The components of green marketing include the following:
Green Customers
Green customers are people who buy and consume products that are safe for their bodies and the environment where they live, so that their environment is maintained.
Green Production Process
Green production process is a method of production with technology that reduces pollution or has benefits to the surrounding environment.
Green Financial Affairs
Green financial affairs is a type of accounting approach that attempts to consider financial and monetary values for ecological investment and forest damage.
Reasons Of Being Green
Reasons of being green is a reason for a person or company to change their behavior to care about the environment.
Thus has been explained about Understanding Green Marketing, Goals, Benefits and Components, hopefully it can increase your insight and knowledge. Thank you for visiting and don't forget to read other articles.
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