√ Understanding Packaging According to Experts, Functions, Purpose & Types
Understanding Packaging According to Experts, Functions, Purpose & Types – On this occasion we will discuss packaging. The discussion this time includes the definition of packaging according to experts, the function of packaging, the benefits of packaging, the purpose of packaging, the type of packaging which will be explained in full and easy to understand.
Understanding Packaging According to Experts, Functions, Purpose & Types
For more details, please see the review below carefully.
Understanding Packaging According to Experts
The following is the definition of packaging according to experts.
1. Rodriguez (2008)
The definition of packaging according to Rodriguez is Packaging or active packaging is packaging that changes the condition of the food ingredients with the addition active compounds so as to extend the shelf life of packaged food ingredients and also improve safety and maintain quality.
2. KBBI (Big Indonesian Dictionary)
The definition of packaging according to KBBI is a protective wrap in a merchandise resulting from packaging activities
3. Cahyorini and Rusfian (2011)
The definition of packaging according to Cahyorini and Rusfian is an activity carried out by a company consisting of graphic design, product information, and design structure.
4. Point Wijayanti (2012)
The definition of packaging according to Titik Wijayanti is an effort made by the company to provide information to each of its consumers about the products contained therein.
5. Kotler and Armstrong (2012)
The definition of packaging according to Kotler and Armstrong is a form of activity that involves design and product, so that this packaging can function so that the product inside can be protected.
6. Kotler and Keller (2009: 27)
Understanding packaging according to Kotler and Keller, Packaging is an activity and produces a container or wrapper as a product
7. Klimchuk and Krasovec (2006: 33)
The definition of packaging according to Klimchuk and Krasovec is a creative design that links form, structure, material, color, citar, typography and design elements with product information so that the product can be marketed.
8. Danger (1992: 49)
The definition of packaging according to Danger is a container or wrapper to prepare goods to be ready to be transported, distributed, stored, sold and used. The presence of a container or wrapper can help prevent or reduce damage, protecting the product contained therein, protects from the dangers of pollution and physical disturbance (friction, impact and vibration).
Packaging Function
The function of the packaging according to Danger (1992: 3) include:
- Protect the product and keep it in good condition.
- Facilitate the distribution economically
- Cost effectiveness
- Sell the product
Another function of packaging according to Vijayanti point(2012) are:
- Can make a product beautiful with packaging that fits the product category
- Provide product security so that it is not damaged when displayed in the store.
- Provide product safety during the product distribution process
- Provide information to consumers about the product itself in the form of labeling
- Is the result of product design that shows the product.
According to Simamora (2007), packaging has two functions, namely:
-
Protective Function
In this function, packaging relates to product protection or product safety, climate differences, transportation infrastructure and distribution channels, all of which will have an impact on packaging. With protective packaging, consumers do not need to bear the risk of purchasing damaged or defective products. -
Promotional Function
In this function, packaging makes it easier for promotion. In packaging, the company considers consumer preferences regarding color, size, and product appearance.
According to Kotler(1999: 228), as a marketing tool, packaging has the following functions:
- Self-service: A packaging must be attractive, provide product characteristics, be able to convince consumers and give an overall impression that supports the product
- Consumer Affluence: with good packaging, consumers are willing to pay more for convenience, appearance, dependability and prestige.
- Company And Brand Image: Packaging is carefully designed, the company introduces the strengths of its products with packaging so that consumers more quickly recognize the company or product brand.
- Innovational Opportunity: how to provide innovative packaging that will benefit consumers and benefit producers.
Packaging Purpose
According to Louw and Kimber (2007), the objectives of packaging and labeling are:
- Physical Production: A package aims to protect objects from temperature, vibration, shock, pressure and so on.
- Barrier Protection: Packaging aims to protect against obstructions by oxygen, water vapor, dust, and so on.
- Containment or Angglomeration: For transportation and handling efficiency, products with small sizes are usually grouped in one package.
- Information Transmission: Information about using, transport, recycling, or disposing of product packages is often found on the packaging or labels
- Reducing Theft: If any packaging cannot be resealed or will be physically damaged it will greatly assist in the prevention of theft. Packages also include providing the opportunity as an anti-theft device.
- convenience: Features that increase convenience in distribution, handling, selling, display, opening, re-closing, use and reuse.
- marketing: Packaging and labels can be used by marketers to encourage potential buyers to buy a product.
Packaging Types
Based on Content Structure
Types of packaging based on the Content Structure are divided into:
- Primary Packaging: Namely packaging with packaging materials that directly accommodate food ingredients (milk cans, drink bottles, etc.)
- Secondary Packaging: Namely packaging that has the function of protecting other packaging groups, such as carton boxes for milk cans, wooden boxes for wrapped fruit containers and so on.
- Tertiary and Quaternary Packaging: Namely the packaging needed to store goods or products during the shipping process.
Based on Usage Frequency
Types of packaging based on frequency of use can be divided into:
- Disposable Packaging: Namely the type of packaging that is immediately discarded after one use. Such as plastic wrap, leaf wrap and others.
- Packaging that can be used repeatedly (MultiTrip): is a type of packaging that is generally not thrown away by consumers, but is returned to the selling agent for later reuse. Like a drink bottle
- Packaging that can not be disposed of (Semi Disposable): Namely the type of packaging that is usually used for other purposes at the consumer's home after use. Like a biscuit tin
Based on Readiness Level
Types of packaging based on the level of readiness to use can be divided into:
- Ready-to-use packaging: Namely a type of packaging made from packaging material that is ready to be filled with a perfect form when it leaves the factory. Examples are bottles, cans
- Ready-Assembled Packaging: Namely the type of packaging that requires an assembly stage before filling. Like cans in the form of flexible plates and cylinders, containers are made of paper, foil or plastic
Thus has been explained about Understanding Packaging According to Experts, Functions, Purpose & Types. Hopefully it can add to your insight and knowledge. Thank you for visiting
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