Communication Theory: Definition and Kinds

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Communication Theory: Definition and Kinds Talking about communication, communication is a very important thing in a relationship. Relationships will run smoothly if communication between people goes well.

If in the past we have discussed the notion of communication, it is not much different, here we will discuss about communication theory and its kinds. Check out the following reviews.

Communication Theory: Definition and Kinds

We already know that communication is very important. If communication is disrupted, the information or messages that arrive will be problematic. So that we can properly absorb or filter what someone says, we must apply what is called communication theory.

Communication theory is communicators, media, messages, viewers and feedback, where these components must complement each other so that communicants can absorb what is conveyed by the communicator. There are several experts who explain what communication theory is.

Understanding of Communication Theory According to Experts

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The following is a definition of communication theory according to experts.

1. Borman

Communication theory is a word / term that is the umbrella for all discussion and analysis made carefully, systematically and consciously, about communication.

2. Little John

Communication theory is a theory or set of "collective thinking" which is found in all theories, especially those related to the communication process.

3. Cragan and Shields

Communication theory is a relationship between theoretical concepts that help provide, in whole or in part, information, explanation, explanation, assessment or predictions of human actions based on communicators (people) communicating (speaking, writing, reading, listening, watching, and so on) for a certain period of time through media.

Communication Theory

Besides the understanding of the communication theory earlier, there are also various communication theories which you can all see. Check out the reviews:

1. Theory of Behaviorism

One of the communication scientists who support the theory of behaviorism is John B. Watson (1878-1958), a scientist in America is known as Mr. behaverism, it is stated that from this theory all behavior, including retaliation or what is known as response is all caused from the existence of a stimulus (stimulus), the statement we can conclude that if a stimulus has been observed & known then the response from someone it will be easy and predictable, from every behavior we can learn through the relationship of stimulation and response.

2. Information Theory

This information theory is part of the classical communication theory, this theory is a form of elaboration of the work of Claude Shannon and Warren Weaver (1949, Weaver. 1949), in this theory it is stated that communication is the transmission of messages & how transmitters use channels and media in communicating, in communication theory This information focuses on the channel or media used by the transmitter, if the signal in this medium is not good, the communication process will not run smoothly. on the contrary.

3. Agenda Setting Theory

Agenda setting theory is almost the same as information theory because in this theory both depend on the media, this theory was introduced by McCombs and DL Shaw (1972). This theory has the argument that the media puts a lot of pressure on an event, from an event the media raised the event and influenced the public to perceive the event important. It can be concluded that if what is considered important by the media, it is also important for the community.

4. Theory of Uses and Gratifications (usage and satisfaction)

This theory was put forward by Herbert Blumer and Elihu Katz (1974). In this theory the priority is media users, media users have an active role in this theory, to choose and use the media.

Complete Understanding of Communication Theory and Kinds

5. The Dependency Theory of Mass Communication Effects

The dependency theory of communication effects was developed by Sandra Ball-Rokeach and Melvin L. DeFluer (1976), this theory focuses more on the structural conditions in a society, from the structure of this society there is a tendency for mass media effects to occur.

This theory can be acquired by the modern community and how modern society has the notion that the mass media is the center information that has an important contribution in the process of maintaining, changing, and conflict at the community level and individual problems in an activation social.

Thus our discussion of Communication Theory: Definition and Kinds, hopefully it can be useful for all of us. sorry if there are mistakes in words or writing. Thank You.

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