√ Definition of Public Opinion, Features, Characteristics & Stages of Its Formation
Definition of Public Opinion, Features, Characteristics & Stages of Its Formation – In this discussion we will explain about public opinion. Which includes the understanding of public opinion, the characteristics of public opinion, the characteristics of public opinion and the stages of forming public opinion which are discussed in full and lightly.
Definition of Public Opinion, Features, Characteristics & Stages of Its Formation
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Definition of Public Opinion
According to Etymology (the science of word origin), public opinion is a translation of the English word Public Opinion. Judging from the point of origin of the word "Etymology" Public Opinion comes from the Latin "Opinari dan Publicus". Which Opinary is thinking or guessing, in English it also means option and hope which comes from the Latin "optio", while publicus means belonging to the community wide.
Definition of Public Opinion According to Experts
The following is the definition of public opinion according to experts.
1. Edward M in How Public Opinion Is Formed
The definition of public opinion according to Edward M is not always logical, public opinion is amorphous, ambivalent, contradictory, volatile. Consequently, the public opinion influenced can only hope that their efforts from time to time show a consensus on the prevailing perceptions of the issues that are developing.
2. Leornardo W. Dood in Soemirat (2004)
The definition of public opinion according to Leonardo W. Dood is the attitude of people about an issue in which they are members of the same society
3. George L. Bird and Frederick E. Merwin
The definition of public opinion according to George L. Bird and Frederick E. Merwin in the book The Press and Society, the opinion of Cycle L. King in his writing Public Opinion a Manifestation of the Social Mind is a social assessment of "social judgment". something important and meaningful on the basis of an exchange of thoughts carried out by individuals consciously and rational.
4. Frazier Moore (2004)
The definition of public opinion according to Frazier Moore is an expression of belief that becomes a shared grip among members of a group or public, regarding a controversial issue of interest general.
5. William G. Summer
The definition of public opinion according to William G. Summer is a force that exists in society. Which power does not come from individual opinion, but the norms or myths that exist in society. This understanding explains that if an opinion is shared by many people, then it is assumed that the opinion is true.
6. Wikipedia
The definition of public opinion according to Wikipedia is the opinion of community groups or a synthesis of opinions and is obtained from a social discussion of parties who have related interests.
7. William Albiq
The definition of public opinion according to William Albiq is a sum of the opinions of individuals obtained through debate and opinion is the result of interaction between individuals in a public.
8. Emory S. Bogardus in The Making of Public Opinion
The definition of public opinion according to Emory S. Bogardus is the result of integrating opinions based on discussion in a democratic society.
9. Djoenasih S. Soenarjo
The definition of public opinion according to Djoenasih S. Soenarjo is the general opinion
10. D. Irish and James W. Protho (in Effendy, 2002)
The definition of public opinion according to D. Irish and James W. Protho is an expression regarding the attitude of society's problems. This definition includes three aspects, expression, problems/issues, and society.
11. Nugroho (2004)
The definition of public opinion according to Nugroho states that if a public opinion is considered competent or can meet the requirements of public opinion in a special sense, if there are facts that are used as a benchmark for the formulation of public opinion, namely the existence of elements of good and bad research from the community, concerning an issue that exists in common life, is rational, the requirements as public opinion in this special sense can be viewed from facts, values and competence.
12. Cutlit and Center (1958)
The definition of public opinion according to Cutlit and Center is the term public opinion is a slippery one. Out ability to measure it is greater than our ability to define or manipulate it. Although the concept originated in the…, century, it still has not been defined satisfactorily. Public opinion is difficult to describe, elusive to define, hard to measure, impossible to see.
13. KBBI (Big Indonesian Dictionary)
The definition of public opinion according to KBBI is public opinion; the opinion of the majority of the people.
14. Hennesy
The definition of public opinion according to Hennesy is the complexity of beliefs expressed by a number of people about an issue concerning the public interest.
15. Clyde in Sumarno (1990:19)
The definition of public opinion according to Clyde is a social assessment of an important and meaningful issue, based on a process of conscious and rational exchanges by the public.
Characteristics of Public Opinion
- There is content, direction, and intensity regarding public opinion, this feature is related to public opinion towards political party figures and leaders who hold public office
- Controversy marks public opinion; means something that not all people agree on
- Public opinion has volume based on the fact that this controversy touches everyone who feels the direct and indirect consequences.
- we cannot say how long public opinion lasts, but public opinion which generates controversy often lasts much longer, as in election campaigns and so on.
Characteristics of Public Opinion
Public opinion represents an agreement that begins with people's attitudes on issues that are still a question mark. According to Seitel in Soemirat and Ardianto (2004) explains that attitude is based on a number of characteristics, including:
- Individual physically emotional an individual including condition, age and social status
- Culture, environment and lifestyle in certain geographic areas, for example Japanese people are different from Americans or rural people in America
- Education level and quality of one's education
- Family "people's roof" or a kind of grass roots someone
- Religion is a system of belief in magic and the supernatural
- The level of social position in society, changes in social status owned by individuals
- Race, ethnic or ethnic origin
Public Opinion Formation Stage
Public opinion does not just exist, according to Ferdinan Tonnies, the process or stages of opinion formation or the process of forming public opinion are as follows:
-
Die Liftarigen Position
Public opinion is still in a state of disorder -
Die Fleissigen Position
Opinion has begun to move towards a more detailed discussion, opinion is starting to converge in a certain and clear direction -
Die Festival Position
Opinion is in the stage of discussion or discussion that has been established about an opinion and attitude that is believed to exist.
Thus has been explained about Definition of Public Opinion, Features, Characteristics & Stages of Its Formation, hopefully can add to your insight and knowledge. Thank you for visiting and don't forget to read our other articles.
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