Public Service Advertisements: Definition, Functions, Characteristics and Examples
Public Service Advertisements: Definition, Functions, Characteristics and Examples - What is a Public Service Announcement? On this occasion About the knowledge.co.id will discuss it, including functions, examples and of course other things that also cover it. Let's look at the discussion together in the article below to better understand it
Public Service Advertisements: Definition, Functions, Characteristics and Examples
Public service advertisements (PSAs) are advertisements that present social messages that aim to raise awareness society against a number of problems they have to face, namely conditions that can threaten harmony and life general.
Public service advertisements can be campaigned by profit or non-profit organizations with socio-economic goals, namely increasing people's welfare.
Definition of Public Service Advertisement According to Experts
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Kasali 1992:121
Public Service Announcements (public service advertisements) are broadcast requests issued by Non-Governmental Organizations (NGOs) and the government directly in solidarity with the problem public. Examples are government programs, traffic order and other important information.
Liliweri 1992:32
According to him, the notion of public service advertisements is non-profit fish, so advertisements like this do not seek profit after posting information to the global community.
Susamto 1976:203
For him, public service advertisements are a medium of information about every public service, the dissemination of information is not through purchasing space and time, every advertisement that is broadcast about community service is carried out based on non-profit activities (not pursuing profit).
Functions of Public Service Advertisements
- Informing is giving information to the public about programs or services, as well as government activities related to social affairs.
- Persuading is good advertising that can generate persuasion or persuade the public to participate in government programs such as BPJS, KTP, KB and other government programs.
- Reminding is that advertising will continue to make people remember the programs run by the government.
- Adding Value is advertising can provide added value to certain programs through the perception of the public.
Characteristics of Public Service Advertisements
- Non-commercial (example: advertisement for wearing a helmet while driving)
- Not religious.
- Not political.
- National insight
- Intended for all levels of society.
- Submitted by an organization that has been recognized and accepted.
- Can be advertised.
- It has high impact and importance so it deserves local and national media support.
Example of a Public Service Announcement
- Cigarettes kill you slowly!
- Stop smoking from now on!
- Healthy life without smoking
- Stay away from cigarettes right now!
- Smoking is like digging your own grave
- Are you still going to smoke? STOP now!
- Fight drugs with achievements
- Stay away from drugs before the world turns away from you
- Enjoy your youth without drugs
- If you want to be successful in the afterlife, stay away from drugs
- My school, my future
- A speck of knowledge is far more valuable than a pile of treasure
- Education is the key to success for many people
- Let's build the future through education
- Forests are the lungs of the world, let's save them
- One piece of trash creates thousands of problems
- Take care of the environment for the good of your children and grandchildren
- Nature's cry is our cry
- Maintain cleanliness for the sake of a bright future generation.
- Cleanliness is part of faith.
- Clean is beautiful, clean is a blessing.
- A clear mind begins with a clean environment.
- Water is a source of life, make the best use of it and don't waste it.
- Let's start saving water by closing the faucet after use.
- It's not only pulses that have to be saved, water too
- Your thumb is your tiger, be wise on social media.
- Stop HOAX by clarifying, confirming, and validating the information you receive before sharing it.
- Save your gadget, start interacting directly with the people closest to you.
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