√ Complete Definition of Promotion, Function, Type & Example of Promotion
Definition of Promotion, Functions, Types & Examples of Complete Promotions – In this discussion, we will explain about promotions. Explanation which includes the meaning of promotion, promotion functions, types of promotions, examples of promotions that will be explained in full and easy to understand. For more details, please see the review below carefully.
Definition of Promotion, Functions, Types & Examples of Complete Promotions
Before discussing further, let's first look at the definition of promotion according to experts
Definition of Promotion According to Experts
Promotion is a way to notify or offer products or services with the aim of attracting potential customers to buy or consume them.
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Kotler (2000: 119)
The definition of promotion according to Kotler is part and process of marketing strategy as a way to communicate with the market by using the composition of the promotional mix "promotional mix". -
Gitosudarmo (2000: 237)
The definition of promotion according to Gitosudarmo is an activity aimed at influencing consumers so that they can become get to know the products offered by the company to them and then they become happy and then buy the product the.
Promotion Function
According to Supardi Lee, the function of promotion for a business is as follows:
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Introduction Function
In the introduction function, the purpose of promotion is so that the product to be sold can be known by the public. Sometimes the product being promoted only contains basic information. Examples are brand information, product prices, the superiority of these products compared to others.
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Offer Function
A consumer is not only invited to find out information about the product or service offered, but also offers the consumer to make a decision to make a purchase. For example, the first 100 buyers will get a 10% discount and free souvenirs such as wallets or accessories.
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Consumer Care Function
In this function more emphasis on the quantity of transactions and not the quantity of the number of consumers. What is done primarily is to provide services so that consumers are loyal to the product. An example is the promotion of members only (only members) in certain businesses (MLM etc.)
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Repair Function
In the repair function, the promotion function is to correct mistakes that have been made either by the product owner or the team at the company. It can also be said as an apology from producers to consumers. For example, when someone sells the book "How to Raise Catfish" which comes with a tutorial CD. However, it turns out that the author of the book forgot to insert the CD. As an apology, the author of the book will give the tutorial CD plus a souvenir to the buyer.
Promotion Type
The following are the types of promotions or various promotions.
Advertising (Advertisement)
Advertising can be divided into 5 based on the media used:
- Print media advertisements: newspapers, magazines, brochures, pamphlets and others
- Electronic media advertising: websites, blogs, social media, radio, television and others
-Send directly, namely printed goods sent directly by using the postal service to the target
-Special advertisements, namely all types of goods in the form of gifts
Personal Selling
Personal selling is the presentation of goods orally and face to face directly to one or more prospective buyers with the aim that the goods offered can be sold.
Sales Promotions
Sales promotion is a form of promotion that stimulates the purchase of company goods. The tools used in sales promotion are:
- Examples of goods or samples, in carrying out this type of promotion, should not hesitate to provide examples to the buyer.
- Coupons or vouchers are price discount certificates for the holder so that they save on purchasing a product.
- Premiums are goods offered at very low prices
- A price plan is a price product that provides a lower price than the usual price if the buyer buys a predetermined amount of the product
- A cash back offer is an offer made if there is a discrepancy between the product and the product the price that occurs is damage to the product purchased based on the product, the money will be returned.
- Trade promotion is an offer for an item in the form of a price discount within a certain period of time.
- Sweepstakes is a way of promotion by inviting consumers to collect labels or coupons about products which are then drawn and won prizes.
- Contests are a way of promotion in the form of inviting consumers to take part in competitions.
Publicity
Publicity is an approach to the community so that it is better known by the community, such as press conferences, product publicity, community guidance and so on.
Promotion Example
- A company A promotes its products through advertisements on National TV
- Sms 10 times SMS bonus 1000 times to fellow operators
- 70% discount for product A at the Supermarket
- Buy 3 get 3 free for brand A products
- Call 1 time 100 minutes bonus to all operators
- Buy 2 pay 1
- Purchase after 10 pm get discount up to 90%
Thus has been explained about Definition of Promotion, Functions, Types & Examples of Complete Promotions hopefully can add to your insight and knowledge. Thank you for visiting
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