License is: Definition, Types and Benefits
License is: Definition, Types and Benefits – In this discussion, you will find out what is meant by a license. Which includes the meaning, types and benefits of a license with a complete and easy-to-understand explanation.
License is: Definition, Types and Benefits
For more details, please see the review below carefully.
Definition of License
Licensing is a granting of permission to carry out a production, be it in the form of a product or service certain products or services that have previously been patented by the original creator time.
Often a license is interpreted as a form of granting permission to use it for the first time. Not only that, the license can also be interpreted as a form of granting permission to use intellectual property rights, which can be given to the licensor licensee who intends that the licensee can carry out business activities or produce certain products by utilizing the intellectual property rights that have been granted licensed.
In the license there is also the term license agreement, which is a license agreement an agreement between two parties or more where one party acts to grant a license as the owner or licensee to the other party act as a licensee, so that the party receiving the license can legally produce and market the product or his services.
The party giving the license is called the Licencor while the party receiving the license is also called the License. Indirectly, the term license has led to the sale or permission to use patents and rights to use trademarks.
Of course, the license holder, which is referred to as a license, which has been given permission by the licensor (Licencor), must produce products with using the exact same materials, except for variations so that the products produced are according to the tastes of the community which holds the license market it.
Definition of License According to Experts
Meanwhile, the following are some opinions from experts who define licenses as follows:
Wilbur Cross
In the opinion of Wilbur Cross, the definition of a license is a contract in explaining that one party ensures one, two, or more in an operation from another party. The operation can also be in the form of manufacturing, servicing or selling.
PH Collin
According to PH Collin's opinion, the notion of a license is an agreement in granting property rights or privileges to someone in order to produce and utilize something.
Betsyann Toffler and Jane Imber
In the opinion of Betsyann Toffler and Jane Imber, the notion of a license is a contract in the agreement of two business business entities, granted to a person holding a license to a patent, trademark or other proprietary right in exchange for a fee or royalty.
Types of Licenses
There are several types of licenses, including the following:
IPR License (Intellectual Property Rights)
Types of licenses for intellectual property rights such as licenses for computer software. The licensor will also give rights to users or users to use the software.
Licenses in intellectual property rights usually have regulations in them such as terms and conditions the area of use, updates and other terms previously determined by the licensee the.
Mass License
Usually, mass licenses exist in computer software licenses, where the license is given from the licensee to individuals to use the computer software. The detailed license is often written in the UELA (End User License Agreement) in the software.
Goods or Service Brand License
Licensing holders can also give their permission or license to a person or company for the purpose of Such a person or company may sell products or services under the owner's trademark license the.
With this license, the use of the license can also use the trademark or service of the licensee, without any fear of being legally sued by the licensee because the owner has previously obtained approval licence.
Artwork and Character License
The licensor can also grant such permission to a person or company that allows him to copy and sell copyrighted artistic material and characters.
An example is in a company that manufactures and markets toys with tsum-tsum characters, in carrying out the production and marketing of the character toy which previously obtained permission from the creator that character.
Education Sector License
Typically, licensure in a field of education takes the form of an academic degree. A college or university is the owner of a license to grant a degree to someone to use their academic degree after study within a certain period of time at the college or university, or it can also be an academic degree given to someone as a form of award.
License Benefits
The benefits of a license in licensees are that they use the licenser's brand safely and legally. So that it can make the licensee able to run his business smoothly. Moreover, if the brand used is very well known and has a good reputation in the eyes of consumers, this will gain many advantages in running the business.
Meanwhile, the profit earned for the license owner will often get a royalty the amount had previously been agreed upon by both parties, namely between the licensee and the recipient licence.
License Advantages and Disadvantages
Excess
- If you are assigning a trademark, then you may receive either an off lump sum to recover the registration fee. This allows you to negotiate the price for your sign, with the other party.
- Trademark duties can also relieve you of ongoing responsibility for the ongoing management and enforcement of trademarks. There are also irresponsible ones where this is going on.
- Allows you to maintain control over your trademark as it is used.
- Allows you to get ongoing royalty payments.
- It is also possible to maximize exploitation in terms of area, goods or services covered and volume in sales.
Loss
- When you are selling your trademark, you are relinquishing all control over it.
- It can also be difficult to value your trademark and allow you to lose out with the license in the long run.
- If any agreement between the licensor and licensee is broken, the former licensee may also become a competitor and seek to challenge the legitimacy of the trademark.
- There will also continue to be liability for trademark licenses. This includes the need to enforce name licensing rights such as enforcing trademark infringement.
Thus has been explained aboutLicense is: Definition, Types and Benefits, hopefully can add to your insight and knowledge. Thank you for visiting and don't forget to read other articles.
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