Easy Guide to Selling on EBAY 2023
aroundknowledge.co.id – How to Sell on EBAY – Looking for new ways to grow your Shopify business? Increasing the number of channels you sell may be just what you need.
The multi-channel online retailer generated more than $350 billion in sales last year, according to Statista, and experts predict that figure will exceed $575 billion by 2023.
Shopify allows you to connect multiple sales channels to your online store, but this post is dedicated to global ecommerce giant eBay. Selling on eBay lets you get your products in front of 135 million active buyers worldwide through marketplaces operating in over 190 countries.
How to Sell on eBay for Beginners
So, how do you sell on EBAY through Shopify? In this post, we'll cover all the steps necessary to set up an eBay sales funnel for your store.
1. Choose a business model
When you're just starting out on eBay, it can be helpful to choose a business model—the approach you'll take to provide value to your customers and make money along the way.
There are several types of business models.
- Private Label: You can work with manufacturers to design private label items to sell on eBay.
- Wholesale: This involves buying large quantities of products for a discount and reselling them for a profit.
- Resale: Arbitrage allows you to buy discounted products at a store or online retailer and resell them on eBay.
- Dropshipping: Buy products directly from suppliers who can package and ship products directly to customers.
When choosing a business model, think carefully about how you will fulfill orders. With certain options, such as dropshipping, order fulfillment is handled automatically. For others, such as wholesalers, you will have to figure out the shipping and packaging yourself.
2. Decide What Products Will Be Sold
You can sell almost anything you can think of on eBay. However, most retailers start with items that fall into the top performing categories on their e-commerce site.
- Health and beauty: makeup, hair dye, nail polish, tools.
- Home and Garden: Cleaning products, small appliances and lawn mowers.
- Toys and Hobbies: Model building kits, board games, and video games.
- Crafts: sewing supplies, modeling materials, jewelery making.
- Sports equipment: weights, fitness equipment, bicycles.
- Computers and networks: webcams, printers, and wireless routers.
- Pet supplies: food bowls, grooming tools, toys.
Picking a category you know or like is a great way to increase your chances of success. You can also use market analysis tools that provide demand and price data to decide what to sell. The best is Terapeak.
An eBay exclusive tool that recommends items based on real data from millions of eBay transactions. It's free to use as long as you subscribe to one of the four eBay store plans.
3. Create an eBay Account
After selecting your business model and product, the next step is to open an account. In order to register successfully, you will need to provide your business name, business type, and address to eBay.
- Visit the registration page.
- Enter your name and email address.
- Enter your password and select Create Account.
After setting up your account, eBay will ask you to verify your identity by clicking on a link sent to your email address. After confirmation, you can start listing items.
Note: If you are registered as a business (LLC, sole proprietorship, etc.), you can create a business account on eBay via the registration page.
4. Sign up for Shop Packages
When you sign up for an eBay Store plan, you get a discounted fee and additional free listings each month. You also get bonus tools to promote your business to potential buyers.
Registration requires linking a checking account for payments. But before subscribing, you'll want to understand the necessary Store features to compare plans. If you can buy up to 250 products per month, an eBay Store subscription will only cost Rp. 75 thousand per month.
The following subscription packages start from Rp. 300K per month and includes up to 1000 product listings and lower final value fee. eBay also has plans for high volume sellers starting at Rp. 900 thousand per month with a subscription.
With a subscription, you can name your eBay shop. Ideally, your store name should match your brand and reflect the types of products you sell. If you still need a brand name, get ideas with Shopify's business name generator.
5. Link your Shopify Store to your eBay Account
The eBay Shopify app helps merchants manage their business through one cloud-based dashboard. Combine inventory, manage orders and increase sales seamlessly.
In addition, through the application you can:
- Communicate with customers using built-in messaging
- Expand your visibility in the eBay global marketplace.
- Get your products in front of millions of shoppers on mobile and web.
Combining eBay and Shopify solutions is easier than you think. Here are the steps:
- Install the eBay app from the Shopify App Store.
- Sign in with your Shopify store information and follow the prompts.
- Click Add Channel on your Shopify dashboard and you're done.
Next, set up an eBay sales funnel for your online store. To do this you will need to configure your eBay app settings which can be done via eBay Channels under the Sales Funnels menu.
Click on eBay and select Account > Business Policies. Then click Create Policy to create your shipping, payment, and returns policies. If you already have a policy, select Force Sync on eBay to add it to Shopify.
Next, sync your settings by clicking the Sync Settings option in the eBay Sales Funnel menu. Then define and configure your default package size, inventory location, default category, eBay tax table, and inventory sync preferences. Then click Save Settings to finish.
6. Start Register
To list your product on eBay, click the Sell button at the top of any eBay page and fill out the details in the form provided. eBay allows sellers to create templates for their listings using the “Save this listing as template” checkbox.
You can also list products directly on Shopify. From the eBay Sales Funnel menu, click Listing Options, then click Add Listing. Then, for each list, configure:
- Title and Description
- Details and categories
- Quantity, Weight and Price
- Package settings
You can clear the last two settings to use Shopify product values. When finished, click Save & Publish.
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