TikTok for Business: All the Brands You Need to Know

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aroundknowledge.co.idTikTok for Business – Following Facebook and Instagram, TikTok is a powerhouse of social media. An estimated 45% of US social media users use the platform. Whether they're learning the latest viral dance or taking on a hashtag challenge, it's clear that the TikTok community is thriving worldwide.

So, TikTok is a great opportunity to expand your business reach and sell online. However, if you are new to the platform or social media marketing in general, it can be a bit daunting to know where to start.

Consider this article TikTok for Business. We outline the first steps to get to know the platform, create engaging content, run video ads and engage your audience every step of the way.

Create a TikTok for Business Account

To use TikTok as a brand, you need to create a business account. Here are the steps you need to take:

  1. Download, install and open TikTok on your phone.
  2. Account list. You can log in using your phone number, email or one of the social media platforms listed.
  3. instagram viewer
  4. Please enter your username. Then click Edit Profile to create a bio, upload a profile picture, and connect your YouTube and Instagram accounts.
  5. You have successfully created your TikTok account. However, you need to be a Pro user to access the full features of TikTok. To do this, click the top-right corner of the My tab (or the three-dot icon).
  6. Tap Account Management > Switch to Brand Account.
  7. Choose between Creator and Business as your account type.
  8. Choose the category that best describes your business/business.
  9. Finally, complete your profile by adding your email and website.

And that's it. You are officially good to go. Upgrading to a TikTok business account unlocks many benefits, such as up-to-date performance tracking for organic content and ads, and the ability to direct traffic to external websites.

How to Use TikTok to Market a Business

The good news is that there is no one right way to run a TikTok business account. That said, here are some general tips and best practices you can follow to make sure you're on the right track.

Do Research

One of the best ways to get a feel for the landscape is to dig deep. Start by researching competitors and other brands in your industry and market niche. Go to their TikTok account and collect as much information as possible. Find something like this:

  • The type of content you post
  • Post frequency
  • Number of followers
  • The degree to which users engage with their posts in terms of likes, comments and shares
    most successful post
  • Come up with cool, creative or successful ideas and strategies.

When you can see what works and what doesn't, you'll be one step closer to finding what works best for you.

Set SMART Goals

Of course, you want to go viral and get a million followers as quickly as possible. But let's face it. It's rare to find that kind of success overnight (even marketing mavens who promise lies!).

The most serious approach is to set real, specific goals that can be measured and achieved in increments. One proven goal setting exercise is SMART.

  • Specific: Go beyond “I want to be successful” and try something like “I want to increase brand awareness” or “I want to increase my TikTok following”.
  • Measurable: Add some numbers to your goal, such as doubling your followers in 6 months or getting 1,000 new visitors to your website on TikTok over the next 33 months. Choose what you can track on TikTok or via website analytics.
  • Achievable: As we mentioned, 1 million followers doesn't happen overnight. Keep your goals achievable based on the time and resources you can invest in marketing.
  • Relevance: More than just getting more likes and views, make sure your goals are related to the core success of your business. What is the purpose of increasing profits?
  • Deadline: You can see the due date in the “Measured” step. Set specific dates for you and your team to be accountable for achieving these goals.

Post Regularly

You'll want to stay on top of your TikTok user feed so you can build a relationship with your brand over time. That's why you must have a consistent content strategy. Make videos regularly and post regularly.

Also, keep track of the best times of the day to post. If you have a Pro account, you can open Analytics to see when your target audience is most active.

Create “Behind the Scenes” Content.

TikTok is known for its casual and informal content. TikTok users want to know who's behind your brand, who they are, and what they stand for. “Behind the scenes” content is a great way to show yourself to the TikTok community and have fun along the way.

Ecommerce businesses can do this by creating content for to-order packaging, sourcing or creating products, or the classic “team meet.”

Sharing User Generated Content (UGC)

Having trouble creating a lot of content? Share content from other TikTok users. User-generated content can be a great tool for leveraging the TikTok community. It also highlights the user, empowers them a bit and often increases their brand affinity.

By publishing original and user-generated content, Shopify strives to build a media community social media, showcases a wide variety of content creators, and has a full-fledged TikTok presence and pleasant.

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