Definition of distribution, purpose and complete examples
Definition of distribution, purpose and complete examples - In marketing their products, factories or a company or business owner need creative ideas or some form of creativity in marketing or selling their products. In marketing their products, many producers cannot do well and make these goods unsellable in the market or in trade. For this reason, producers must have ideas that can boost their sales.
One way to do this is to distribute their wares or products they have or their services. To be able to find out more about the distribution will be explained as follows.
Definition of distribution, purpose and complete examples
Let's discuss the meaning of distribution first.
Definition of Distribution
Distribution is a process of delivering products or services from producers to consumers, the product is very important and is needed by consumers. There is also an opinion that distribution is an activity in a marketing effort to make it easier to deliver goods or products to consumers. This process creates utility and transfers an ownership right of the product.
In conducting trade distribution, this business gets added value in goods with various functions such as time, place, utility, and ownership rights of these goods. Good marketing will be created when carrying out the distribution process because it will create a good physical or non-physical marketing channel. These flows include promotions, information, ownership, payments, and others.
Distribution Purpose
Distribution has its own purpose, the objectives of the distribution include:
- Maintaining the continuity of the company,
- Equity in fulfilling consumers in various regions,
- Achieving production equity,
- Establish stability of the price of products or services,
- Maintain continuity in the production of goods and services,
- Improve and maintain production quality
- delivering goods to consumers,
- Increase the value of a product or service.
Distribution Example
Distribution is carried out by traders in marketing the products they have. In marketing their products, accuracy and ability are needed to sell them to consumers. The following is an example of distribution, for example it occurs to farmers, farmers sell their crops directly to intermediaries (in this case the intermediary is called direct distribution).
In motor vehicle manufacturers, the factory sells spare parts to agents or spare parts shops, after then the shop or agent sells it again to consumers (this is what is called indirect distribution ).
Here's an explanation about Definition of distribution, purpose and complete examples explained by knowledge. By distributing many things that are obtained by traders who trade their products. These advantages create a large added value to its consumers. Hopefully useful 🙂
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