Community Management: Basics for Success 2023
aroundknowledge.co.id – Community Management – In today's bustling digital world, building and maintaining relationships is non-negotiable if you want to grow your brand and increase brand loyalty. Community management is an important tool for achieving this.
Good community management is about engaging with your followers and customers in innovative and creative ways, as well as in trustworthy and proven ways. The name of the game is to keep your audience interested in what you do and what you have to say.
While there is no one right way to formulate a community management strategy, there are a few key guidelines to keep in mind. Let's take a look at what these guidelines are and how to start engaging the community today.
What is Community Management?
Community management is the process of gathering and managing sponsors and brand loyalists for your business. This includes using websites or social apps to create networks where people can connect, engage and share.
Online Community Management Fundamentals
The community management plan can be summarized in four parts: monitoring, engagement, coordination and measurement.
Monitors
Also known as "social listening," it uses what people are saying about you online. The easiest way is to use a paid tool like Mention or Sprout Social, or a free tool like Google Alerts.
These tools allow you to search for brands by their name (including misspelled names) and the products or services they offer.
Having a relationship
This is the active part. Respond to comments people leave and start your own conversations. At a minimum, you should always respond to complaints and help resolve them.
You can also take this opportunity to thank your happy customers and reach out to potential followers. Be creative and don't be afraid to show your personality.
Moderate
This section is also called “reputation management”. It takes a lot of work to keep track of all the problems in the online community. In addition to helping you solve the problem, make sure your profile is free from spam. You want to create an overall positive, natural, and inviting environment.
Size
Take a closer look at our most popular social media channels and platforms. How do people feel about your brand? How do they interact with you? Need to protect or divert the conversation in any direction? Get feedback in the form of questions, polls, polls, and direct messages.
How to Create a Community Management Strategy
Let's look at some of the basic steps to becoming a good community manager.
1. Goal Setting
Community management plans must be based on specific, actionable goals. This allows you to “back-engineer” the results you want to see. Here are some ideas for goals you should set.
- Increase sales and/or subscriptions
- Increase customer retention
- Turn customers into brand ambassadors
- growth in word of mouth marketing
- Increase brand awareness
- Generate actionable feedback
- Reputation and Awareness Improvement
- Educate yourself about brands, products, industries and more.
Ideally, you could attach a specific number to your goal, such as "Increase sales by 10% in the next 3 months."
2. Know Your Audience
Not speaking the right language to community members can be like shouting into the void. The world's best community management experts know the needs and wants of their audience, demographic details, personal beliefs and ethics, inside and out.
Who your customers are will be a good indicator of how you connect with them. For example, Facebook groups can be a great way to reach middle-aged customers.
Google Analytics data about website visitors can help you start doing basic demographic research. You can also take advantage of the built-in analytics on your social media platforms.
3. Create great content
As you embark on your community management journey, great content looks like posts and other content on public pages like your social media accounts. However, content may change as your brand grows.
This can be a separate group or forum where your audience can communicate directly with you and with each other. It could be a member's website promoting this type of connection in a dedicated space that is wholly owned by you.
For example, Nomad List, a community of digital nomads, has established free workspaces to facilitate broader conversation and connection between members and brands themselves.
4. Invest in Good Tools
As you can guess, the larger your online community, the more time and resources you'll need to manage it effectively. This can be very tiring, especially when you are trying to do everything manually.
Fortunately, there are many social listening tools that can help you listen to people. Several tools let you manage conversations directly within the platform, eliminating the need to switch between multiple channels.
HootSuite is a popular social media management tool used by growing brands to drive conversation. There are also more detailed tools. For example, Grytics can help you manage Facebook groups instead of all channels at once.
5. Measure, Analyze and Optimize
As you rethink the goals you set in step one, it's time to see how well you are achieving them with your current community management strategy. View the metrics that are most relevant to your goals during the timeframe you set.
For example, if you want to increase brand awareness, look at metrics like number of website visitors, lift social media followers, and engagement boosts such as likes, comments, and mentions across multiple media platforms social. .
If you hit the mark, great! If not, collect some data to help point you in the right direction, and adapt your strategy in your favour. Keep repeating this cycle until you master the art.
List of contents
Recommendation:
- Renaissance Age Renaissance Period: Definition, History, Background and Characters - What is meant by the Renaissance era? On this occasion, Seputarknowledge.co.id will discuss it and of course about other things that also…
- √ Definition of Experiential Marketing, Functions, Benefits,… Definition of Experiential Marketing, Functions, Benefits, Strategies, Characteristics and Implementation - In this discussion we will explain about experiential marketing. Which includes the notion of experiential marketing put forward by experts,...
- √ 23 Definitions of Education Management According to Experts… 23 Definition of Education Management According to Experts (Complete)- In this discussion, Around Knowledge will explain the meaning of education management according to experts. Educational management is a branch of science…
- Class 6 Farewell Speech Text: Main Contents, Characteristics,… Farewell Speech Text for Class 6: Main Contents, Characteristics, Purpose and Examples of Speeches - What is the composition of the text of farewell speech for class 6 which is good and true and touching?
- √ Definition of Marketing Strategy, Objectives, Functions and Types Definition of Marketing Strategy, Purpose, Functions and Types - In this discussion we will explain marketing strategy. Which includes the definition of marketing strategy, marketing strategy objectives, functions and types of marketing strategies…
- The Political Life of the Majapahit Empire: Early History and… The Political Life of the Majapahit Kingdom: Early History and Legacy - How was the Political Life of the Kingdom Majapahit? On this occasion, Seputarknowledge.co.id will discuss the Majapahit Kingdom and other things covered it. Let's look at the discussion together...
- Short Story Text: Definition, Characteristics, Structure, Elements and Examples Short Story Text: Definition, Characteristics, Structure, Elements and Examples - What is Short Story Text? On this occasion, Seputarknowledge.co.id will discuss short story texts and the things that surround them. Let us…
- Optical Instruments: Definition, Functions, Types and Parts Optical Instruments: Definition, Functions, Types and Parts - What are optical devices and what are their types? On this occasion, Seputarknowledge.co.id will discuss it and of course other things that...
- 38 Definition of Management & Basic Management According to Experts 38 Definition of Management & Basic Management According to Experts - When we have entered college, there we will meet one of the courses, namely Management. In this course we…
- 8 Easy Steps How to Sell Art Online aroundknowledge.co.id - Want to learn how to sell art online? Great idea! Selling art is a great way to make money doing what you love. People all over…
- 35 Definition of Entrepreneurship According to Experts 35 Definition of Entrepreneurship According to Experts, Characteristics, Purpose, and Theory - This time here we will discuss what entrepreneurship is, many of us may often hear this word. Yes,…
- 10 Management Functions According to Experts (Full Discussion) 10 Management Functions According to Experts (Full Discussion) – It should be noted that management functions are various basic elements that are always present & bound in a management process that will…
- News Text: Definition, Characteristics, Elements, Structure, Terms,… News Text: Definition, Characteristics, Elements, Structure, Terms, Language Rules, Writing Guidelines and Examples - What is meant by News Text? On this occasion, Seputarknowledge.co.id will discuss about...
- The Ultimate Guide to Brand Strategy 2023 aroundknowledge.co.id - The world's most beloved and successful brands don't happen overnight. The truth is: Building a truly great brand takes a focused strategy and a lot of effort. But what…
- How to Make Good and Attractive Product Pages aroundknowledge.co.id - Your product page is one of the most important pages on your website. So it's only natural that you would want to know how to build a great product page. Great product pages help…
- 29 Definition of Strategy According to Experts (Discussion… 29 Definition of Strategy According to Experts (Full Discussion) - You must be familiar with the word strategy? Usually we hear the word when we want to make a plan. Devise a strategy…
- Kutai Kingdom: Founder, Lineage, Heyday and… Kutai Kingdom: Founder, Lineage, Heyday and Fall and Legacy - What is the history of the kingdom Kutai, which is located in Kalimantan? On this occasion, Se regarding the knowledge.co.id will discuss the kingdom of Kutai And…
- How to Create a Strong Marketing Funnel aroundknowledge.co.id - Whether you know it or not, you have a marketing channel. Many companies don't know what a marketing channel is or how to measure it. In fact, over 68% of businesses are not aware of it. But…
- Preface: Definition, Structure and Examples Preface: Definition, Structure and Examples - How to write a good Preface ?On this occasion, Around the Knowledge.co.id will discuss what is the Preface and other things about it. Let's see…
- History of the United Nations (United Nations), Principles and… History of the United Nations (UN), Principles and Purpose – For this meeting we will discuss articles about the history of the United Nations (UN) as well as principles and also the goal. Of course we often hear...
- 9 Steps for Early Retirement That Can Help You in 2023 aroundknowledge.co.id - If you want to know how to retire early, you're not alone. And for some people, the dream of retiring at an easy age is not just a dream. Many people…
- Megalithic: Definition, Characteristics, Belief Systems and… Megalithic: Definition, Characteristics, Belief Systems and Legacy - What is meant by Megalithic and when did it occur? On this occasion, Seputarknowledge.co.id will discuss what is Megalithic and other things...
- No need to be complicated, here's how to build a brand easily aroundknowledge.co.id - How to Build a Brand - Imagine you have to buy a gift for your friend who loves chocolate. Do you use Reese's, or a lower priced generic product? For me,…
- √ Business Ethics: Definition, Purpose, Benefits and Principles Business Ethics: Definition, Purpose, Benefits and Principles - On this occasion, Around Knowledge will discuss Business Ethics. Which in this discussion explains the meaning of business ethics, goals,…
- Papers: Definition, Characteristics, Functions, Types, Structures, Methods… Papers: Definition, Characteristics, Functions, Types, Structure, How to Make and Examples - What is meant by Papers and how to write them properly and correctly? On this occasion Seputarknowledge.co.id will…
- 7 Free Business Name Generators for Brand Names aroundknowledge.co.id - Business Name Generator - Starting a business can be difficult. Come up with a brand name that resonates with your audience and has a great background and a .com domain that can…
- Education Management: Understanding According to Experts, Objectives,… Education Management: Understanding According to Experts, Purpose, Functions and Scope -What is Education Management? On this occasion, SeputihKnowledge.co.id will discuss the meaning of education management and other elements covered it. Let…
- Faith in Qada and Qadar: Understanding, Proof, Wisdom and… Faith in Qada and Qadar: Definition, Proposition, Wisdom and Their Functions - What is meant by Faith in Qada and Qadar?
- How to Explore the World as a Digital Nomad without Regret aroundknowledge.co.id - Have you always wanted to travel the world, experience different cultures, and explore the unknown? If so, you may be interested in becoming a Digital Nomad. As a Digital Nomad, you…
- Pencak Silat: Definition, History, Characteristics, Purpose, Techniques,… Pencak Silat: Definition, History, Characteristics, Purpose, Techniques, and Levels - Does anyone know what it is Pencak Silat? On this occasion, Seputarknowledge.co.id will discuss Pencak Silat and other things other…