How to Easily Create an Instagram Business Account 2023

August 30, 2023
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aroundknowledge.co.id – If you are looking to start a business, an Instagram business account offers some additional benefits that you won't find in a standard personal or influencer account. Features like analytics, in-app purchases, ads and external links can help boost your brand.

Needless to say, 1 in 2 people use Instagram to discover new products, services and companies. Instagram is one of the biggest players when it comes to promoting your brand, building a loyal following and meeting your growth goals.

Luckily, creating an Instagram business profile is simple. You can have a shiny new business account in minutes. Let's look at some of the considerations for creating an account, how to do it, and some tips to help you get the most out of it.

Benefits of an Instagram Business Account

One-on-one conversations, detailed analysis and additional information provide many reasons to start a business account. These tools let you do all of the following:

Selling Directly to Followers

Reduce friction in your customer journey by using Instagram's in-app purchase feature. Users can browse and buy products without leaving the app, providing a seamless shopping experience and increasing conversion rates.

instagram viewer

Know Your Audience

Instagram Insights reveals more than your audience demographics. Highlight when potential customers are online and what content they like. You can easily use these insights to design content campaigns and share posts that resonate with your followers.

Ad Campaign Execution

You need an Instagram business account to run ads on Instagram. By linking this account to your Facebook Business Page, you can expose your brand to potential customers and new followers through powerful targeting features.

You can also access advertising analytics to see which campaigns are performing best and how many followers clicked on your call to action (CTA).

Types of Instagram Profiles

An Instagram business account is just one type of account you can create. Overall, Instagram allows users to create three types of accounts.

Private account. Most Instagram users have personal accounts that do not offer advertising or analytics features.
business account. This account is great for brands looking to access ads, schedule posts, get in-depth insights, and share links.
Creator Account. Content products and influencers who want Instagram Shop features and audience insights can create a Creator Account.

Need to switch accounts or create a new account? There are two main ways to create an Instagram business account.

Convert your existing personal profile to a business profile.
Create from scratch.

If you don't have an Instagram account yet, the choice is easy. You will create an account from scratch.

However, if you have an existing account, you should think about a few considerations first. Many businesses prefer to start from scratch. Unless you have a large number of followers that you want to transfer to your Brand Account. Things to consider include:

Do you have enough time to manage two accounts, post unique content regularly, and keep engaging with your followers on each account?
What is your brand image? Is your personal brand the same as your professional brand and are you a spokesperson or key figure?
Is the core purpose of your business account to entertain and engage your audience, or to sell your products and/or services?
Want to build brand awareness through a separate, easy-to-find business account?
Do you want to keep your content private? If so, please create a new account. Business accounts can't have personal content.

Splitting the accounts allows you to maintain the unique brand image and brand awareness of both accounts.

How to Create an Instagram Business Account

Once you've decided which route to take, it's time to act. Below are the steps for each of the two approaches discussed in the previous sections.

1. Switch from your Personal Account

To find the settings on your desktop, click the “More” menu (“hamburger menu” with three lines horizontally stacked on top of each other, looks like a hamburger?) in the bottom left corner of the screen You. Settings should be the first item in the list.
To find Settings on mobile, click your profile picture icon in the bottom left, then click the hamburger menu in the top right. Settings should be the first item in the list.

Once you are in Settings, look for the blue link that says “Switch to Professional Account”.

On desktop, this link is at the bottom of the list after clicking Settings.
On mobile, there's one extra step. Click your account in the first drop-down list and you will see “Switch to Professional Account” at the bottom of this list.

You will then be asked a few questions.

Whether you are described as a creator or a business
The best category for your brand

2. Create a New Account From Scratch

Go to Instagram.com or download the mobile app. Just click on the “Register” button, fill in your details and you are all set. Remember that at this stage it is your personal account, just like everyone else's. From now on, switch accounts the same way as in step 1.

If you're still thinking, here are some ideas for account names:

Use your website's domain name, including .com (or .org, .co, etc.) at the end.
Use periods or underscores between words, such as jenny.benny or jenny_benny.
Use the title before the name, such as mrsjennybenny.
Use additional characters at the end or beginning, such as jennybennyxoxo.
Add an identifier such as a location, such as jennybennyusa.

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