√ Definition of Internet Marketing, Purpose, Benefits, Components and Types
Definition of Internet Marketing, Purpose, Benefits, Components & Types – In this discussion we will explain about Internet Marketing. Which includes the definition of internet marketing, internet marketing goals, internet marketing benefits, internet marketing components and types of internet marketing with complete and easy discussion understood. For more details, please see the review below carefully.
Definition of Internet Marketing, Purpose, Benefits, Components & Types
Let's discuss the meaning first carefully.
Definition of Internet Marketing
Internet marketing or what is also called online marketing according to Kotler and Armstrong (2008: 37) is a form of business companies or organizations in marketing their products or services and also build relationships with customers through media intermediaries Internet.
Another definition of internet marketing is part of E-Marketing (electronic marketing) and E-Business (electronic business). Internet marketing not only leads to the use of digital media, but also relates to how to carry out consumer data management and maintain good relationships with consumers.
Purpose And Benefits Of Internet Marketing
Internet technology is experiencing rapid development because it can reach a wide area with unlimited time. According to Strauss and Frost (2012) marketing that utilizes internet technology or internet marketing has goals and benefits including:
- Can reach potential customers at a relatively low cost
- Can track and measure consumer response data on marketing activities carried out by the company.
- Can reach the global market as a new market share
- Provide very attractive promotions
- Easier the process of buying goods than with the offline system.
- Personalized marketing for each potential customer
- One-on-One marketing
- Unlimited marketing or twenty four hour marketing.
Internet Marketing Components
Mohammed et al (2003:4) there are five components in internet marketing, namely:
Process
As in traditional marketing systems, internet marketing programs involve a process. The seven stages of the internet marketing program process are creating a big opportunity, developing a marketing strategy, designing the customer experience, and building it face-to-face relationships with customers, planning marketing programs, updating consumer information with technology and evaluating the results of marketing programs online thorough.
Building And Maintaining Relationships With Customers
Building and maintaining relationships with customers is the goal of marketing. The three stages of consumer relations are awareness, exploration and commitment. A marketing program can be called successful if it can direct customers to the commitment stage to the company. And the purpose of marketing with the internet is to establish relationships between customers online and offline.
On line
In accordance with its understanding, internet marketing is marketing that is carried out in the world of the internet, but is still connected to the marketing system in the traditional way.
Exchange
The effect of online marketing exchanges is exchanges that do not only occur in the internet or online world, but must also have an effect on exchanges on real sales.
Meeting the Satisfaction of the Needs of Both Parties
The existence of internet marketing fulfills the satisfaction of both parties more quickly fulfilled, namely from a company perspective Using internet marketing can achieve company goals such as increasing company profits, expanding market share and etc. From the customer's point of view, it is the fulfillment of needs such as obtaining the necessary information more quickly.
Types of Internet Marketing
Internet marketing can be carried out using several types, which include the following:
-
Advertising
Advertisements are displayed on a third-party site or blog to drive traffic to the company's website. By running this advertisement directly, the company's production will increase. -
Search Engine Marketing (SEM)
This type of marketing is trying to promote websites by increasing visibility in search engine results pages or SERPs like Google, Bing, Yahoo and so on. -
Search Engine Optimization (SEO)
SEO is the process of increasing the visibility of a website or web page in search engines. -
Social Media Marketing
This type of marketing is carried out using social media by leveraging traffic such as using Facebook or Twitter as well as other social media. -
Email Marketing
Marketing in this way is carried out by e-mail and involves directly marketing messages by sending messages via electronic mail -
Marketing Blogs
Company blog site used for promotion -
Referral Marketing
This method is to promote a product or service to new consumers through referrals, this method is usually word of mouth -
Inbound Marketing
This inbound marketing by leveraging customers to create and share -
Viral Marketing
A marketing method that is basically the same as word of mouth in the form of electronic messages that are spread from one person to the other people he/she knows on an ongoing basis.
Thus has been explained about Definition of Internet Marketing, Purpose, Benefits, Components & Types, hopefully can add to your insight and knowledge. Thank you for visiting and don't forget to read other articles.
List of contents
Recommendation:
- Pencak Silat: Definition, History, Characteristics, Purpose, Techniques,… Pencak Silat: Definition, History, Characteristics, Purpose, Techniques, and Levels - Does anyone know what it is Pencak Silat? On this occasion, Seputarknowledge.co.id will discuss Pencak Silat and other things other…
- √ 18 Definition of Propaganda, Types, Characteristics, Systems, Methods &… 18 Definition of Propaganda, Types, Characteristics, Systems, Methods & Examples - In this discussion we will explain propaganda. Explanation which includes the definition, types and examples in full. 18 Definition of Propaganda,…
- √ 15 Definitions of Marketing Management According to Experts,… 15 Definition of Marketing Management According to Experts, Tasks, Objectives, Functions, Concepts, Elements - In this discussion we will explain about marketing management. The discussion includes definitions, tasks, goals, functions, concepts,…
- 33 Definition of Organization According to Experts (Discussion… 33 Definition of Organization According to Experts (Full Discussion) - This discussion will discuss about a container in which there are several people to carry out activities in accordance with the objectives that have been determined.…
- Environmental Speech: Definition, Purpose, Characteristics and… Environmental Speech: Definition, Purpose, Characteristics and Examples - How is the text of environmental speech structured? what's good and right?, On this occasion, Seputarknowledge.co.id will discuss it and of course things Which…
- √ 10 Definitions of Financial Performance, Objectives, Measurement and… 10 Definition of Financial Performance, Objectives, Measurement and Assessment and Analysis - In this discussion we will explain about financial performance. The explanation in question is the definition of financial performance according to experts,...
- Labels Are: Definition, Functions, Types and Terms of Labels… Labels Are: Definition, Functions, Types and Terms of Product Labels, According to Experts - On this occasion, Around Knowledge will discuss labels. Which in this discussion explains…
- √ Definition of Islamic Banks, History, Functions, Purpose, Characteristics,… Definition of Islamic Banks, History, Functions, Purpose, Characteristics, Types and Products - In this discussion we will explain about Islamic Banks. Which includes the meaning, history, function, characteristics, types and products of…
- 24 Definition of Marketing According to Experts (Discussion… 24 Definition of Marketing According to Experts (Full discussion) - In the field of management and business, of course we are often familiar with the term marketing and usually marketing is synonymous with sales. Marketing is one…
- √ Definition of Sole Proprietorship, Terms, Characteristics,… Definition of Sole Proprietorship, Terms, Characteristics, Strengths & Weaknesses and Examples - In this discussion we will explain about individual companies. Which includes the definition of a sole proprietorship, the requirements for setting up a sole proprietorship company, the characteristics...
- √ Definition of Internal Control System, Its Purpose & Elements… Complete Definition of Internal Control System, Purpose & Elements - In this discussion we will explain the internal control system. Which includes the understanding of the internal control system, the purpose of the internal control system and…
- √ 23 Definitions of Organizational Commitment According to Experts… 23 Definition of Organizational Commitment According to Experts (Complete) - In this discussion we will explain about organizational commitment. Which explanation here is based on the opinion of experts with each…
- √ Definition of Capital Structure, Components, Theories & Factors… Definition of Capital Structure, Components, Theories & Factors (Complete) - In this discussion we will explain about Capital Structure. Which includes the understanding of capital structure, capital structure components, capital structure theory, and…
- √ Definition of Performance Management, Objectives, Benefits, Principles &… Definition of Performance Management, Purpose, Benefits, Principles & Process - In this discussion we will explain about Performance Management. Which includes the understanding, objectives, benefits, basic principles and processes of performance management with…
- √ 19 Definitions of Promotion According to Experts (Discuss Completely) 19 Definition of Promotion According to Experts (Full Discussion) - In this discussion, we will explain promotions. This discussion is based on the opinions of experts. 19 Definition of Promotion According to Experts (Discuss…
- 38 Definition of Management & Basic Management According to Experts 38 Definition of Management & Basic Management According to Experts - When we have entered college, there we will meet one of the courses, namely Management. In this course we…
- √ Definition of Leverage, Types, Purpose and Benefits Definition of Leverage, Types, Purpose and Benefits - On this occasion, Around Knowledge will discuss Leverage. Which in the discussion this time explains the meaning of leverage, purpose, type, benefits by...
- High Jump: Definition, History, Style, Technique, Rules… High Jump: Definition, History, Style, Technique, Rules, Stages and Forms of Course - Is it a sport High Jump? On this occasion, Seputarknowledge.co.id will discuss High Jump and other things Which…
- How to Start a Successful Online T-Shirt Business aroundknowledge.co.id - Online T-Shirt Business - T-shirts are a major part of the wardrobe around the world. Additionally, the global market for the custom t-shirt printing industry is expected to exceed $10 billion…
- √ 16 Definitions of Public Relations (Public Relations) According to Para… 16 Definition of Public Relations (Public Relations) According to Experts - In this discussion, we will explain the meaning of public relations which is summarized from several reliable sources. For more details please…
- Business Entity: Definition, Form, Type and Comparison Business Entity: Definition, Form, Type and Comparison - What is meant by a Business Entity? This time around the knowledge.co.id will discuss the Business Entity and the things that surround it. Let's see together…
- 21 Definition of Marketing According to Experts (Discussion… 21 Definitions of Marketing According to Experts (Full Discussion) - This time around Knowledge will be discussed regarding what Marketing is, in lectures especially in the management department we will find discussions about…
- √ Retail: Definition, According to Experts, Functions, Types Retail: Definition, According to Experts, Functions, Types - On this occasion, Around Knowledge will discuss Retail. Which in this discussion explains the meaning of retail, according to experts,...
- √ Definition of Social Media, Characteristics, Functions, Types &… Definition of Social Media, Characteristics, Functions, Types & Impact - In this discussion we will explain about social media. Which includes the definition, characteristics, functions, types and impacts of social media by…
- Accounting: Definition, History, Purpose, Functions, Benefits and… Accounting: Definition, History, Purpose, Functions, Benefits and Types of Fields - What is meant by the term Accounting? On this occasion, Seputarknowledge.co.id will discuss accounting and related matters covers it.…
- √ Understanding Packaging According to Experts, Functions, Purpose &… Understanding Packaging According to Experts, Functions, Purpose & Types - On this occasion we will discuss about packaging. The discussion this time includes the definition of packaging according to experts, the function of…
- Types of Color Types: Definition, Characters and Explanations Types of Color Types: Definition, Characters and Explanations - What are the types of colors and their explanations? On this occasion, Seputarknowledge.co.id will discuss it and of course the things that also cover it.…
- √ Definition of Coordination, Terms, Objectives, Benefits, Types,… Definition of Coordination, Terms, Purpose, Benefits, Types, Scope, Principles, Impact - In this discussion we will explain about Coordination. Which includes the definition, terms, objectives, benefits, types, scope, principles, impacts...
- 6 Definitions of Management Accounting According to Experts… 6 Definition of Management Accounting According to Experts (Complete) - In all activities that carried out by a company will always face various problems, both external and internal internal. In dealing with various problems...
- √ Definition of Public Relations, Functions, Objectives, Principles, Duties, Benefits… Definition of Public Relations, Functions, Objectives, Principles, Duties, Benefits & Examples - In this discussion we will explain about Public Relations or public relations. Which includes the understanding of public relations, public relations functions, public relations objectives, principles,...