4 Definitions of Marketing Strategy According to Experts (Complete)
4 Definitions of Marketing Strategy According to Experts (Complete) – Marketing is very important for the company, why is that? Companies usually have a product or something that has a sale value to be offered to the public. The products offered to the community must reach the hands of the community for the smooth running or progress of the company. In that case it is needed marketing strategy. So here we will discuss what a marketing strategy is.
4 Definitions of Marketing Strategy According to Experts (Complete)
The marketing strategy in a company is very important because it is the spearhead of the company, it also determines the progress of a company. If we study it, it is hoped that we can make a company progress and be successful with good progress.
We can also find the right and appropriate ways of the products we want to market from these companies. Because a good marketing strategy will determine the number or number of consumers which simultaneously affects the profit or income of a company.
In general, the marketing strategy is a decision making regarding costs, marketing mix and allocation associated with the environmental conditions that we expect from the conditions of competition. On the marketing strategy there three main factors that can lead to changes in marketing strategy.
These three factors are product survival or product life cycle, the company's position in market competition and the related economic situation. These three things must be carried out in a balanced manner and must be in accordance with their respective portions.
The progress starts from the survival stage of the company, namely introduction, company growth, company maturity to decline. Then adjusted to the company's position in the competitive business world and continued in the future economic situation.
Implementing a marketing strategy itself is not an easy thing to do. This is also explained by the experts below. There are several experts who define strategy. Here's the review.
Understanding Strategy According to Experts
The following is a definition of strategy according to experts.
1. Tjiptono
Marketing strategy is a fundamental tool that is designed or planned to achieve the goals of a company by doing developing a sustainable competitive advantage through the markets entered and the programs used to serve the markets the target.
2. Guiltinan and Paul
The marketing strategy is a key statement regarding the expected impact or effect of achieving demand on a predetermined target market.
3. Philip Kotler
Marketing strategy is a mindset that will be used to achieve marketing goals a company, can be about a specific strategy for the target market, positioning, mix marketing (marketing mix), and the size of a marketing expenditure.
4. Stanton
Marketing strategy is a matter that includes all systems related to the purpose of planning and setting the price of a product to market it. As well as to distribute goods and services that can satisfy actual and potential buyers.
In the marketing strategy there is a basis for action that leads to the company's marketing activities. Competitive conditions and the environment can always change with the hope that the desired goals can be achieved.
Before a marketing strategy is used in a company, market conditions must first be seen as well as assessing its position in the market. It aims to determine what marketing activities are appropriate to be implemented in that market.
When all things have been done well, the marketing strategy is said to be successful or successful, it can be seen from the achievement of a level of satisfaction expected by a company. That is, the goal of target marketing of a desired product leads to consumer satisfaction.
In this case, many companies continue to develop their best marketing strategy in order to continue to be able to compete in the world market. They will continue to conduct research, experiments, research, observations, surveys and find out what the community needs and try to provide the best for them.
Thus our brief discussion of 4 Definitions of Marketing Strategy According to Experts (Complete), sorry if there are wrong words and writing, hopefully useful and thank you.
Also read:
- 6 Marketing Concepts, Types and Purposes (Full Discussion)
- Marketing Management Tasks: Management Stages and Important Factors
- Definition of Marketing Strategy, Objectives, Functions and Types
- Definition of Sales and Marketing (Full Discussion)
- Introduction to Business: Marketing Function (Complete Discussion)
List of contents
Recommendation:
- Definition of Novel: Characteristics, Structure, Elements and Types of Novels Definition of Novel: Characteristics, Structure, Elements and Types of Novel - What is a Novel? Novel is a literary work in the form of prose with a long narrative telling about life and characters. At this time…
- Historical Text: Definition, Characteristics, Structure, Language Rules… Historical Text: Definition, Characteristics, Structure, Linguistic Rules and Examples - What is meant by Historical Texts? On this occasion, Seputarknowledge.co.id will discuss what historical texts are and other things other…
- Personal Selling Is: Definition, Purpose, Nature, Type… Personal Selling Is: Definition, Purpose, Nature, Types and Stages - Personal selling occurs when companies send their salesmen to sell or offer products and services face to face advance. At times…
- Basic Volleyball Techniques: Definition and History Basic Volleyball Techniques: Definition of Volleyball and Its History - What are the basic techniques of playing volleyball? On this occasion, Seputarknowledge.co.id will discuss the basic techniques of volleyball and…
- Cartesian Coordinates: Definition, System, Diagram and Examples… Cartesian Coordinates: Definition, Systems, Diagrams and Example Problems - What do you mean by Cartesian coordinates ?On this occasion, Seputarknowledge.co.id will discuss Cartesian coordinates and other things covers it.…
- 24 Definition of Information According to Experts (Discussion… 24 Definitions of Information According to Experts (Full Discussion) - Here, aroundknowledge.com will discuss information, surely everyone is familiar with this word. Information is something that is very important for someone…
- 2 Dimensional Art Works: Definition, Techniques, Elements, Media… 2 Dimensional Art Works: Definition, Techniques, Elements, Media and Examples - What is meant by 2 Dimensional Art Works?
- Khiyar Is: Definition, Basic Law, Types And Impacts… Khiyar Is: Definition, Basic Law, Types and Impacts of Its Application - Is that what is meant by khiyar law?, On this occasion, Se regarding the knowledge.co.id will discuss it and of course regarding matters other…
- Example of Cultural Arts Questions for Class 10 (X) SMA/MA/SMK Semester 1… Examples of Class 10 (X) Cultural Arts Questions for SMA/MA/SMK Semesters 1 and 2 (2019 and 2020) - On this occasion, Seputarknowledge.co.id will discuss Multiple Choice Class 10 Cultural Arts Questions and Essay…
- Table Tennis: Definition, History, Techniques, Equipment,… Table Tennis: Definition, History, Techniques, Equipment, Rules, Types of Strokes and Scoring Systems - What do you know about Table Tennis? On this occasion, Seputarknowledge.co.id will discuss whether…
- Microscope Images: Definition, History, Types, Parts, How to… Microscope Images: Definition, History, Types, Parts, How Microscopes Work and Care - How close are they do you recognize the shape and function of a microscope? At this time, about the knowledge Microscope…
- 35 Definition of Entrepreneurship According to Experts 35 Definition of Entrepreneurship According to Experts, Characteristics, Purpose, and Theory - This time here we will discuss what entrepreneurship is, many of us may often hear this word. Yes,…
- Friendship Short Stories: Definition, Writing Tips and Examples Friendship Short Stories: Definition, Writing Tips and Examples - What are Friendship Short Stories like? On this occasion, Seputarknowledge.co.id will discuss whether it is the Short Story of Friendship and other things about it. Let's see together…
- Attributes of Allah: Necessary Attributes, Impossible Attributes, Jaiz Attributes and… Attributes of Allah: Necessary Attributes, Impossible Attributes, Jaiz Attributes and Their Explanations - What are the Attributes of Allah that we need to understand. On this occasion, Seputarknowledge.co.id will discuss the characteristics of...
- Crafts from Hard Materials: Definition, Types, Techniques,… Crafts from Hard Materials: Definition, Types, Techniques, Stages of How to Make and Examples - What is it handicrafts made of hard materials? On this occasion, Seputarknowledge.co.id will discuss it and of course things…
- Long Jump: Definition, History, Technique, Style and… Long Jump: Definition, History, Technique, Style and Rules - What is called the Long Jump ?On this occasion, Seputarknowledge.co.id will discuss what the Long Jump is and other things about it. Let…
- 6 Functions of Roots in Plants and Their Types 6 Functions of Roots in Plants and Their Types - Friends, all of you must already know the shape of the roots that we will discuss on this occasion. Where the root is an important part apart from...
- Sample Physical Education Questions for Class 11 (XI) SMA/MA/SMK Semester 1 and 2 Examples of Physical Education Questions for Class 11 (XI) for SMA/MA/SMK Semester 1 and 2 (2019 and 2020) - On this occasion, Seputarknowledge.co.id will discuss examples of Physical Education Questions for Class 11 Multiple Choice and Essay...
- School Absent Letter: Format and Examples Absent Letter to School: Format and Examples - How to write a good and correct letter of absence from school? On this occasion, Seputarknowledge.co.id will discuss Letters Not...
- Islamic Words of Wisdom Islamic Words of Wisdom - On this occasion, SeputihKnowledge.co.id will discuss Islamic Words of Wisdom and examples. Let's look at the discussion together in the article below to get more...
- Labels Are: Definition, Functions, Types and Terms of Labels… Labels Are: Definition, Functions, Types and Terms of Product Labels, According to Experts - On this occasion, Around Knowledge will discuss labels. Which in this discussion explains…
- √ Definition of Plant Tissue, Structure, Characteristics, Functions &… Definition of Plant Tissue, Structure, Characteristics, Functions & Types - On this occasion Around Knowledge will discuss Plant Tissues. Which in the discussion this time is one of the materials for…
- Belief in the Last Days: Definition, Proof, Signs of the Last Hour,… Belief in the Last Days: Definition, Propositions, Signs of the Last Days, Events at the End of Days, Their Functions and Lessons - What is the Meaning of Faith in the Last Day and Its Benefits?
- Sickness Certificate: Definition, Structure, Benefits,… Sickness Certificate: Definition, Structure, Benefits, Legal Responsibilities and Examples - What's in What do you mean by Sickness Certificate? On this occasion, Seputarknowledge.co.id will discuss about Letter…
- Standard Deviation Formula: Definition and Example Problems Standard Deviation Formula: Definition and Example Questions - What is meant by standard deviation and how calculate using the formula? On this occasion, SeputihKnowledge.co.id will discuss the standard deviation along with…
- Popular Regional Dances in Indonesia Most Popular Regional Dances in Indonesia - What are the most popular Regional Dances in Indonesia?, On On this occasion, Seputarknowledge.co.id will discuss this and of course other things as well covered it. Let's see together…
- Example of a Non-Fiction Book Review: Purpose and Benefits of a Review Example of a Non-Fiction Book Review: Purpose and Benefits of a Review - What is meant by a non-fiction book review?
- Communism Is: Definition, History, Characteristics, Figures and Impacts… Communism Is: Definition, History, Characteristics, Figures and Impacts of Communism - What is meant by Communism and Communism? On this occasion, Seputarknowledge.co.id will discuss whether it is communism or communism…
- Definition of Presentation According to Experts & Its Types (Complete) Definition of Presentation According to Experts & Its Types (Complete) - If you are a student or university student, surely you are no stranger to the word presentation. Almost every subject or subject we have assignments...
- Wrist Bone: Anatomy, Function and Disorders Wrist Bone: Anatomy, Function and Disorders - On this occasion Around the knowledge.co.id will discuss the Wrist Bone and of course other things which also covers it. Let's look at the discussion together...