24 Definition of Marketing According to Experts (Full discussion)
24 Definition of Marketing According to Experts (Full discussion) – In the field of management and business, of course we are often familiar with the term marketing and usually marketing is synonymous with sales. Marketing is one of the most important activities in a company or trading business undertaken to improve its business and also maintain the viability of the company lived it.
In doing marketing so that it can run well, of course you have to have expertise in marketing. For the discussion this time the author focuses on the notion of marketing itself which is explained by experts.
24 Definition of Marketing According to Experts (Full discussion)
Let's first discuss the meaning of marketing carefully.
Definition of Marketing According to Experts
The definition of marketing according to experts will be described as follows:
1. William J. Stanton
In his opinion, marketing is a whole system of various business and business activities which are intended as planning, for determining the price of goods and services, promoting them, and for distributing them to consumers and can satisfy them consumer.
2. Kotler & Armstrong
They argue that marketing is a managerial process and the people who are in it get what they get want and also need through the creation and exchange of the product being offered and also the value of the product to people other.
3. Phil Kotler
According to Philp Kotler's pendapayd, namely a human activity which is intended to be able to meet the needs of the community by means of an exchange process.
4. Philip & Duncan
They argue that marketing is something that consists of all the steps which are used to place an item to be traded into the hands of consumers.
5. Wikipedia
Quoted from wikipedia which explains that marketing is a process of preparing integrated communications and aims to be able to provide information about goods and services that are traded in relation to being able to satisfy the wants and needs of public.
6. Big Indonesian Dictionary (KBBI) Year 2008
Quoted from KBBI which explains that Marketing is a process, method, action to market merchandise, by disseminating it in the midst of society.
7. Paradise
Firdaus argues that marketing is an activity carried out by many people which entrepreneur is to maintain survival and also to meet needs and earn profits (profit).
8. Hair and Mc. Daniel
Here they argue that Marketing is a process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services in order to create an exchange that satisfies individuals and groups goals.
9. Basu and Hani
There are also opinions expressed by the two figures regarding the definition of marketing which consists of process activities planning for the management of an item or service, determining the price tag of the item or service so that the promotion process or distribution which as a whole has a goal, namely to be able to meet the needs or benefit from the marketing process the.
10. Private
In books published by the private sector, there is also reference to the notion of marketing, which leads to an internal activity fulfillment of needs (need satisfaction) both from sellers and buyers as both of them carry out a series of good processes That is bargaining or exchanging activities which intend to enter into relations so that they can obtain benefits to fulfill need.
11. Assauri
He argues about the definition of marketing management which can be said to have a more complex process because of course there is a planning and evaluation, marketing can be said so because it includes planning, implementation, and also a good distribution in terms of exchange or relationships that are more likely to lead to profits in order to be able to fulfill need.
12. Hasan
Here Hasan argues that, the definition of marketing is an identification process, which makes as well convey value, and also to maintain relationships by satisfying consumers in a profit-maximizing way company.
13. Swastha & Irawan
They argue that, marketing is one of the main activities which is carried out by entrepreneurs as which in this effort is used to maintain his life, so that he can develop and gain profits big.
14. American Marketing Association
Marketing is a function of an organization and a set of processes for creating, communicating, and delivering value towards customers and to manage customer relationships in ways that benefit the organization and its stakeholders the.
15. Paradise
Here Firdaus argues that, the definition of marketing is an activity which is carried out by a group of people as well as entrepreneurs in maintaining their survival and to meet needs and obtain something profit.
16. John Westwood
In the opinion of John Westwood that Marketing is finding out about what customers want and to adjust the company's products in order to meet these requirements, and in the process this can generate a profit for company.
17. Jay Abraham
He expressed his opinion that Marketing is about educating people in a “certain” market that your business can solve their problems, can to fill a void in them, as well as to achieve an opportunity, hope, and a goal that is done in a way that cannot be imitated or done by a business other.
18. Tung Dasem Waringin
While the definition of marketing according to Tung Dasem Waringin's opinion is one of the media that later used as a medium of communication in order to obtain much more plus value tall.
19. Oxford
Quoted from the Oxford Dictionary that the notion of Marketing is an action or business that promotes and sells its products or services, which are included in market research and advertising.
20. Tjiptono
Here Tjiptono argues that marketing is one of the social and managerial processes by which individuals and groups obtain what what they want through creating, offering, and exchanging things of value to an individual or to a group other.
21. H.T Gitosudarmo
He stated his opinion that marketing is one of the processes so that an entrepreneur can fulfill, and can influence consumers so that they are interested, happy and then want to buy and in the end the consumer is satisfied with the product that has been he bought.
22. Boyd, et al
They argue that the notion of marketing is a process which involves various important activities such as: where this allows companies or individuals to get what they want, which is done through exchanges with other parties.
23. Downey
He expressed his opinion that the notion of marketing can be interpreted as a study of a physical product as well as economically from which through a trade with an intermediary so that the product reaches the hands consumer.
24. H. Nystrom
He argues that an activity in the distribution of goods or a service that comes from the hands of producers to the hands of consumers.
Thus the explanation regarding 24 Definition of Marketing According to Experts (Full discussion), Hope it is useful. That is all and thank you.
List of contents
Recommendation:
- 10 Benefits of Reading Books Every Day for Life aroundknowledge.co.id - The benefits of reading books are many. But let's face it. It can be hard to motivate yourself to read a 382 page book when you can watch movies, listen to…
- Examples of Scientific Work: Functions and Rules of Language Examples of Scientific Papers: Functions and Rules of Language - What are examples of good and correct forms of writing scientific papers? Previously, Seputar the knowledge.co.id has discussed Scientific Work: Definition, Characteristics, Benefits,…
- √ Definition of Skills, According to Experts and Kinds Definition of Skills, According to Experts and Kinds - On this occasion Around Knowledge will discuss Skills. Which in this discussion explains the meaning of skills according to experts and…
- Standby Scout Material: Ranks, Honor Codes and Requirements… Standby Scout Materials: Ranks, Honor Codes and General Proficiency Requirements - What are the materials for alert level scouts? On this occasion, Seputarknowledge.co.id will discuss it, including the level of alert scouts,…
- Pencak Silat: Definition, History, Characteristics, Purpose, Techniques,… Pencak Silat: Definition, History, Characteristics, Purpose, Techniques, and Levels - Does anyone know what it is Pencak Silat? On this occasion, Seputarknowledge.co.id will discuss Pencak Silat and other things other…
- Educational Administration: Definition, Purpose, Functions,… Educational Administration: Definition, Purpose, Functions, Principles, Duties and Scope - How is Administration What is Education? On this occasion, Se regarding the knowledge.co.id will discuss what education administration is and its elements -other elements...
- Types of Official Letters, Characteristics, Functions and Examples Types of Official Letters, Characteristics, Functions and Examples - What are the types of official letters? On this occasion, Seputarknowledge.co.id will discuss it and of course about other things as well covered it. Let…
- Crafts from Hard Materials: Definition, Types, Techniques,… Crafts from Hard Materials: Definition, Types, Techniques, Stages of How to Make and Examples - What is it handicrafts made of hard materials? On this occasion, Seputarknowledge.co.id will discuss it and of course things…
- Management Information System: Definition, Benefits, Functions,… Management Information System: Definition, Benefits, Functions, Purpose and Types of Application - What is meant with a Management Information System?, On this occasion Se regarding the knowledge.co.id will discuss it and of course also…
- Kutai Kingdom: Founder, Lineage, Heyday and… Kutai Kingdom: Founder, Lineage, Heyday and Fall and Legacy - What is the history of the kingdom Kutai, which is located in Kalimantan? On this occasion, Se regarding the knowledge.co.id will discuss the kingdom of Kutai And…
- √ Definition of Coordination, Terms, Objectives, Benefits, Types,… Definition of Coordination, Terms, Purpose, Benefits, Types, Scope, Principles, Impact - In this discussion we will explain about Coordination. Which includes the definition, terms, objectives, benefits, types, scope, principles, impacts...
- Islamic Kingdoms in Indonesia and a Brief History Islamic Empires in Indonesia and History in a Nutshell - What is the history of Islamic empires in Indonesia?, On On this occasion, Seputarknowledge.co.id will discuss it and of course about other things as well covered it. Let's see…
- Friendship Short Stories: Definition, Writing Tips and Examples Friendship Short Stories: Definition, Writing Tips and Examples - What are Friendship Short Stories like? On this occasion, Seputarknowledge.co.id will discuss whether it is the Short Story of Friendship and other things about it. Let's see together…
- √ Definition of International Trade, Characteristics, Forms,… Definition of International Trade, Characteristics, Forms, Factors, Purpose, Benefits & Examples - This time around knowledge will discuss international trade. explanation which includes understanding, characteristics, forms, driving factors, inhibiting factors, objectives,…
- Branches of Biology: Functions, Benefits and Explanations Branches of Biology: Functions, Benefits and Explanations - What are the branches of Biology? On this occasion, Seputarknowledge.co.id will discuss it, including functions and of course other things as well covered it. Let…
- √ How to Make an Activity Proposal and Examples (Discuss… How to Make an Activity Proposal and Examples (Full Discussion) - Organizing an activity requires a proposal. The proposal is called an activity proposal. Whatever the purpose of the proposed activity is…
- Examples of Trading Companies: Definition, Characteristics, Types,… Examples of Trading Companies: Definition, Characteristics, Types, and Characteristics - In this discussion we will explain about trading companies. Which includes the definition of a trading company, the type of trading company, the characteristics of the company…
- Performing Arts: Definition, Types, Elements, Terms and… Performing Arts: Definition, Types, Elements, Terms and Functions - Performing arts is a work of art that involves groups or individuals at a certain time and place. At this time we…
- 2 Dimensional Art Works: Definition, Techniques, Elements, Media… 2 Dimensional Art Works: Definition, Techniques, Elements, Media and Examples - What is meant by 2 Dimensional Art Works?
- The Collapse of the Kediri Kingdom: History and Legacy The Fall of the Kediri Kingdom: History and Legacy - The Kediri Kingdom or the Kadiri Kingdom or the Panjalu Kingdom was a kingdom that existed in East Java between 1042-1222. The kingdom is in the city…
- Kingdom Animalia: Definition, Characteristics, Classification and Examples… Kingdom Animalia: Definition, Characteristics, Classification and Examples of Phylums - Is that what Kingdom means Animalia?, On this occasion, Seputarknowledge.co.id will discuss it and of course other formulas as well covered it. Let…
- Swimming Material: History, Understanding According to Experts, Style,… Swimming Materials: History, Expert Definition, Styles, Benefits, Basic Principles and Techniques - Anything what needs to be learned in swimming material? discuss…
- √ E-Business: Definition, Strategy, Elements and Examples E-Business: Definition, Strategy, Elements and Examples - On this occasion, Around Knowledge will discuss E-Business. Which in explaining the meaning of e-business, strategies, advantages, elements of e-business and examples...
- Sharia Accounting: Understanding According to Experts, Basic… Syari'ah Accounting: Understanding According to Experts, Legal Basis, Characteristics, Purpose, Principles, Characteristics And The advantages - What is sharia accounting and its advantages? discuss it and...
- Sholehah Women: 31 Characteristics and Characteristics in Complete Islam Sholehah Women: 31 Complete Characteristics and Characteristics in Islam - For this opportunity, let's review a theme where a woman can be a blessing in itself in the family.
- Definition of Learning Methods: Characteristics, Purpose, Types and… Definition of Learning Methods: Characteristics, Purpose, Types and Discussion - What is meant by Method Learning?, On this occasion, Seputarknowledge.co.id will discuss it and of course about other things Also…
- Definition of Processor and Its Functions on a Computer (Complete) Definition of Processor and Its Functions on a Computer (Complete) - I'm sure all loyal computer users understand and know what a processor is. Processor is the most important part in a series of computers because...
- Pre-literate Age: Definition, Age Division, Types… Pre-literate Age: Definition, Age Division, Types of Humans, and Their Legacy - What is meant by The Age of Pre-literacy? On this occasion, Around the Knowledge.co.id will discuss what is the Age of Pre-literacy and other things Which…
- Theater Arts: Definition, History, Types, Characteristics and Functions Theater Arts: Definition, History, Types, Characteristics and Functions - What is meant by theater arts?, On this occasion about the knowledge.co.id will discuss it and of course other things as well covered it. Let…
- Badminton Game: History, Techniques, Rules, Means… Badminton Game: History, Techniques, Regulations, Facilities and Infrastructure - On this occasion About the knowledge.co.id will discuss the game of badminton and of course about other things as well covered it. Let's see…