Marketing Management Tasks: Management Stages and Important Factors

Marketing Management Duties: Important Management Stages and Factors – What are the tasks of marketing management? At this time About the knowledge.co.id will discuss what marketing management tasks are and other factors that influence them. Let's look at the discussion together in the article below to better understand it.

Marketing Management Tasks: Management Stages and Important Factors

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Basically management consists of designing and implementing plans. In making a plan, expertise in making strategies and plans is needed. Long term plans will require more time. On the other hand, in implementing the plan, he is obliged to delegate decisions that are regularly made to subordinates.

Examples of universal marketing management tasks are:

• Study the needs and wants of consumers

The first marketing management task that must be carried out is to identify consumer needs and wants. This is the initial foundation before moving on to the next marketing management task.

Marketing managers must analyze market needs and then work on developing strategies to meet those needs.

• Develop the concept of objects and services intended to satisfy/serve consumer needs.

After recognizing consumer needs and wants for products, the next marketing management task is to develop product concepts to respond to consumer wants. The product concept is made in such a way as to match the needs of the market.

• Conduct testing of the validity of the product concept.

The third marketing management task is to carry out tests on the applicability of the product concept that has been developed. Testing can be tried with various methods such as interviews, questionnaires, and showing product descriptions and asking potential customers to provide evaluations/conjectures about the concept the.

If the concept can be accepted by the majority of potential customers, the task of marketing management for product development will be carried out. On the other hand, if the concept is not successful, then revision and further development are needed in making the product concept.

• Create product designs

When the product concept is well received by most people, the next thing to try is the development of the product concept.

• Develop packaging and branding

When the product design is ready, the next step in the marketing management task is to develop packaging that is attractive and easy to use by potential customers.

Packaging is made in such a way that it is not only useful but to attract the attention of potential consumers to buy.

Not only packaging, the marketing strategy that is also needed is branding. Improving the Brand is a marketing management task which means entering into Product Positioning that will be remembered by consumers.

• Setting prices in such a way as to create a reasonable return on investment

Pricing is done after identifying the budget or costs incurred from the beginning to the end of the process. This marketing management task is useful in recognizing when industries with costs and marketing processes carried out get returns on investment.

Furthermore, the price setting is determined from the cost of goods sold which has been calculated earlier. Through the calculation of pricing and Return On Investment, the industry can recognize how far development will be attempted.

• Control distribution

After the process of creation and pricing has been carried out and formalized, the task of marketing management is to control product distribution.

The distribution process must be regulated so that the product reaches the consumer according to the estimate and the calculation that has been made. The distribution process is very meaningful because if there is a distribution obstacle such as a delay or damage that will affect the cash flow of the industry.

• Creating efficient Marketing Communications through the right media or other methods

Promotion is one of the tasks of marketing management that focuses on the communication aspect. Marketing managers need to control strategies to build efficient communication with consumers and potential customers with the aim of presenting products or building brands.

Efficient communication can be built using various methods either through the media or other methods that are considered appropriate. One example of the task of marketing management to produce efficient business communications in this modern era is building services or just imaging through social media, specifically with the market share of children young adult.

• Check sales

Checking sales results is needed for the assessment process whether the effort and costs incurred match the sales results. If it doesn't match, it is necessary to try to identify the problem or re-strategize it. Checking sales also acts as a record that can be used to map future market opportunities according to historical information.

Not only that, the task of marketing management at this time also has the benefit of monitoring the suitability between product stock and existing results. This step is attempted to identify fraud / fraud in the management of distribution and sales.

• Observing consumer satisfaction

This requires more concentration because consumers are valuable because what we expect will continue to be loyal to the products to be marketed in the present or in the future. Observing consumer satisfaction can be realized in the after-sales service program. In this digital era, the Q and A (Questions and Answers) program through social media is also quite efficient in building interactions between industry and consumers.

• Improving and improving the marketing plan is based on results.

The task of advanced marketing management is to refine and enhance marketing plans based on tried and tested performance appraisals. Based on broad conditions related to the strategy that has been implemented so that it requires revision and development of strategies to get even better results.

Based on the duties of marketing management, it is known that a manager in marketing management is a researcher, psychologist, sociologist, economist, communicator, and legal expert.

Because the responsibilities of marketing management are quite large, marketing managers need to try to create a simpler systematic called the strategic marketing process.

The strategic marketing process is a set of management processes that identify market opportunities and define new processes, programs, and marketing controls that generate and support active businesses to achieve goals and targets company

Stages In The Strategic Marketing Process

there are 3 Sessions namely Analysis Session, Planning Session, and Monitoring Session.

Analysis

In the early sessions of the marketing process, it is necessary to analyze market opportunities, namely to see if Market Demand is listed negative, latent, diminishing, disorderly, full, excessive, unhealthy, or non-existent requests request. After that, try to analyze market opportunities, both area opportunities and industrial opportunities.

Planning

After identifying the conditions of demand and the opportunities that exist, the task of marketing management in the marketing process is to carry out planning.

The planning concept is broken down into 3, namely totality industrial planning, marketing planning, and annual marketing plans.

The planning process itself consists of analyzing the atmosphere, setting goals, sorting out strategies and tactics, and calculating the results of the analysis. In setting industry goals, it is also mandatory to set universal and special goals before moving on to a marketing strategy.

The marketing strategy must focus on 3 stages, namely selecting target consumers, identifying consumer needs and wants, and determining the marketing mix. So that by recognizing these matters will facilitate the formulation of marketing plans.

Supervision

Supervision begins with the implementation of marketing activities which include the operations of a neatly structured marketing organization as well as the implementation and control of marketing.

There are also marketing management tasks or activities that are handled directly by the marketing manager, namely:

• Advertising
• Promotion
• Product
• Sale
• Marketing data system
• New product department

On the other hand, the supervision procedures contain 3 sessions of marketing management tasks that must be carried out, namely:

• Recognizing the reality that happened and equating the results with the plan so that it can be decided whether there are deviations or not
• Recognizing the triggers for irregularities and alibis for impinging on the achievement of a result
• Implement corrective steps in the next period.
• Prepare a universal plan/strategy for the company
• Do the plan
• Carry out assessments, analyze and supervise the plan in its implementation. (to measure results and deviations and to organize activities).

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Important Factors in Marketing Management

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Orientation on consumers

In the marketing concept as part of marketing management is one of the things that is a top priority when creating a business product. In essence, the business venture being tried is an effort to fulfill consumer needs. Consumers are the main orientation that must be considered in all forms of business strategy. Likewise with the marketing process, to put the consumer first is a strategy that is part of the marketing concept that must always be observed. The consumer is the king, and the industry is the servant who serves the king's needs with care a variety of attractive offers both in terms of the product produced or the effort of the activity marketing. Marketing management requires the best marketing concept, namely by making consumers the main orientation.

Structuring marketing activities in an integral or comprehensive manner

Marketing management through the marketing concept is like part of the business philosophy being carried out requires dynamic regulation of various forms of marketing activity arrangements more even. All forms of needs in the field of marketing, strategic efforts, implementation, analysis, monitoring and so on related to Marketing activities need to be carried out in an orderly manner, regulated in detail and clearly so that it will facilitate the implementation process as well supervision. Marketing management requires a clear systematic effort so that analysis and monitoring of the results can be tried. One of the evaluations of a marketing management is also based on the integral management activity.

Consumer satisfaction

Consumer satisfaction is also one of the important factors that need to be considered in designing the marketing concept. Good marketing management requires optimal customer satisfaction results as a result of a well-run marketing process. Consumer satisfaction is not only measured by the quality of the product produced, but also by the marketing strategy implemented.

Therefore, managers have many tasks that can be viewed in terms of the management functions they carry out in the field marketing, is how the management process is carried out to replace resources into products that can meet needs consumer. The needs and wants of consumers are very diverse and always changing, not all of them can be fulfilled. Market needs that still exist or unmet consumer needs for marketers are marketing opportunities that need to be taken advantage of.

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