√ Definition of Communication Media, Theories, Functions, Types, Characteristics & Forms
Definition of Communication Media, Theory, Functions, Types, Characteristics & Forms- In this discussion we will explain about Communication Media. Which includes the notion of communication media, communication media theory, communication media functions, types of media communication, characteristics of communication media and forms of communication media with complete and easy discussion understood. For more details, please see the review below carefully.
Definition of Communication Media, Theory, Functions, Types, Characteristics & Forms
Let's first discuss the meaning of communication media first carefully.
Definition of Communication Media
Communication media is a means or tool used to convey messages from communicators to the public. The media dominates in communicating, namely the five human senses such as ears and eyes.
The media is also a window that allows us to see the environment further, as an interpretation that can help us understand experience, as a basis for conveying information, as an interactive communication that includes the opinion of the audience, a marker of instructions or guidance, as a filter or sharing of experiences and focus on others, a mirror that provides self-reflection and a barrier that closes truth.
Communication media is also a means used to produce, reproduce, process and distribute in the delivery of information. Media communication has an important role for people's lives.
Simply put, communication media is an intermediary in the delivery of information from the communicator to the communicant whose goal is to be efficient in spreading information or messages.
Media Theory
There are several media theories, including the following:
Message Semiotic Theory
Media has an appeal from a semiotic perspective on a mixture of symbols that are arranged spatially and chronological to make a message, impression and convey an idea to show a meaning of public.
Sociocultural Theory of Messages
Media that is presented for socialization and culturization and also the placement of a meaning that can bring out a arguments from the public against the media in order to be able to provide information that has character and does not create emergence of SARA.
Sociopsychological Theory
The theory that mixes social and psychological audiences who enjoy a media. If social status is combined in the psychology of the audience, it can be exemplified as a content or event content that is segmented/segmented in nature.
Cybernitic Theory
The influence of public opinion from a media content is a phenomenon that makes it interesting or can be referred to as The theory of the "spiral of sobriety" illustrates that interpersonal communication and the media go hand in hand in developing opinions public.
Critical Theory
Broader cultural implications, in some cases this critical theory is said to have many ideologies or understandings from a media owner who should be able to be criticized by the public so that there is no partiality in conveying a message information.
Communication Media Functions
There are several functions of communication media put forward by experts, including:
Communication Media Functions According to Marshall McLuhan
-
effectiveness
Communication media will make it easy to convey information smoothly -
Efficiency
Communication media will make the delivery of information faster -
concrete
Communication media will help speed up message content that has an abstract nature -
motivational
Communication media will be more attractive and provide information that can be accounted for
Communication Media Functions According to Burgon and Huffner
-
Information Dissemination Efficiency
Savings in terms of cost, effort, thought and time -
Strengthening Information Existence
Hi-tech communication media can make information and messages more impressive to the communicant -
Entertain
Communication media can make it fun and more interesting for the audience -
Social control
Media communication is control in a social policy
Types of Communication Media According to Media Functions
-
Production Function
Communication media has uses to produce information -
Reproductive Function
Communication media has the function of being able to reproduce and reproduce or duplicate information -
Information Conveying Function
Communication media has the function of being able to communicate and disseminate messages to the communicant as information targets -
Characteristics of Communication Media
The characteristics of a communication medium include the following: -
Characteristics of Intra Personal Media
Thoughts are the feedback that a person gets personally and only rotates within himself, the flow of messages that conveyed is a centralized perception, the resulting effect is in intrapersonal characteristics, namely attitudes and behavior -
Interpersonal Characteristics
All the five senses are useful for being the feedback of the information conveyed, by means of a code written, spoken, signal as well as two-way flow of messages and have an effect on high and low attitudes towards cognitive. -
Characteristics of Mass Media
The nature of the institution, one way, extends and coincides and also uses technical or mechanical equipment and is open in nature -
Characteristics of Public Media
Obtained by all sensory organs, both verbal or signaling the flow of messages conveyed, it can be one or two direction is many and limited and also has a high effect on behavior, but low on cognitive.
Forms of Communication Media
The forms of communication media are as follows:
-
Print media
All types of goods/communication media that can be carried out with the printing process and can be used as a means of conveying messages or information. For example: Newspapers, books, brochures, magazines and bulletins -
Visual Media or Viewed Media
Receiving messages conveyed through the five senses and can be seen. For example: pictures and photos -
Audio Media
Receiving messages conveyed through the sense of hearing. For example: Radio and tape recorder -
Media Audio Visual Aid (AVA)
Communication media that can be seen and can also be heard to obtain information simultaneously. For example: Television, Laptop
Thus has been explained about Definition of Communication Media, Theory, Functions, Types, Characteristics & Forms hopefully can add to your insight and knowledge. Thank you for visiting and don't forget to read other articles.
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