13 Product Photography Tips to Make More Money
aroundknowledge.co.id – Great product photography has the power to convert casual visitors into buyers. Better product photos will result in higher conversion rates for your product pages, demonstrating the strong impact of images on e-commerce.
Photographing your products professionally can increase conversion rates, improve image quality, and present your products in a different light.
However, this article is not about hiring professionals to shoot and edit product images. It's all about taking your own product photography and benefiting from this approach. Here you will learn product photography tips and ideas.
You can also get insight into product and application photo settings that you can use to enhance your images.
How to Take Good Product Photos
When it comes to product photography, there are many tips that new entrepreneurs can pick up and use to improve their store. We've listed some of the best product photography tips for new entrepreneurs below. Let's start.
Invest in a Good Camera
To take great pictures, you need to invest in a good camera. Some have taken amazing photos using their iPhones. However, there's a lot you can do with a professional camera.
For example, you can add another lens to your camera to shoot products from a distance or change the background focus. In addition, even though the resolution of the iPhone camera is high, it is not as high as a DSLR camera, so it can show more detail.
The more information you show customers, the more likely they are to buy your product.
Product Photography on a White Background
Infinity Cove can be used to create seamless backgrounds. Infinity Cove is a curved all-white space that gives the backdrop a look that lasts forever.
You can also use Photoshop's image editing tools to remove the image background and use a standard white background for product photography. A plain white background is suitable for standard product photography.
Avoid Using Filters
Filters are an accessory that photographers use to change images. You not only want your product to appear in its best light, you also want it to truly represent how it appears. Most of the filters can be done in post production in Photoshop.
Use a Bokeh Background
If you want to create a stunning backdrop for your products, bokeh is an example of a simple and popular style. Bokeh is a blur effect done by certain types of lenses. You can use this background for social media images or banner images on your website.
Have Images for All Product Styles
Each product style on your website should have a unique image. Have you ever visited an online store and noticed that there are no images for the product you wanted to view? This can be a frustrating customer experience.
If a product comes in multiple colors, it represents the full spectrum of product colors, including photos of the product itself. Since most customers won't buy a product without seeing how it looks, you can increase conversion rates for certain colors.
Don't Delete Pictures Until You View them on Your Computer
When taking product photos, do not immediately delete the image from the camera. Viewing images on a computer screen that is much larger than the camera screen can give you a better idea of what looks good and what doesn't.
Take a closer look and you'll find that photos you think are bad actually look good.
Using Color Psychology
In lifestyle product photography, you want to use color psychology to capture the right emotion for your product. You may have noticed that most electronic products such as desktops, mobile phones and tablets are shot against a seamless black background.
Maybe because the black color symbolizes sophistication and security. Various colors make it easier for customers to buy.
Use the 'Macro' Setting
If you sell jewelry or products with fine details, using your camera's macro settings can help you capture small details. Macro settings magnify details so customers can see what your product looks like.
This gives customers a better view of what your product will look like, giving you confidence in their purchase. A macro lens allows you to capture more details than a camera setup. If you sell jewelry, you may want to invest in a macro lens.
Pay Attention to the Lighting in the Photo
For product photography lighting, you can choose between soft light or hard light. Soft light means more light around the product, hard light means a smaller light surface. The distance of the light also plays a role in creating a denser shape of light because the light is closer.
Ultimately, how do you want your product to look? For example, the spotlight for a product is a hard light.
Natural or Artificial Lighting?
Natural light is light from the sun. Artificial light is created by humans, such as light bulbs, candles or fire. The choice between natural and artificial light depends on what you're selling.
If you sell cell phone cases, you might want to take lifestyle shots around the counter (artificial product lighting photography). If you sell clothing, you can use natural light for outdoor shoots with your models. You can also take other pictures indoors using artificial light.
Use a Flash Diffuser
A flash diffuser is an accessory that helps spread light to avoid harsh product photography lighting. One of the best product photography techniques, the flash diffuser, can brighten up the lighting in your product photos.
A good diffuser will help illuminate a product or person without fading. It also helps create a more natural light. In general, flash diffusers make your photos look better. When using your camera's built-in flash and diffuser flash, your best bet is almost always the diffuser.
Use Only One Type of Light Per Image
Avoid using other types of light in your pictures. Do not use artificial lighting, such as sunlight. Overall, images look better when there is only one light source. Stick to one light source, whether it's fire, candles, light fixtures, or light from sunlight.
Try Different Photo Styles
One of our favorite product photography ideas is to style your product in a different way. You can hang products in a unique perspective. Then can place the product in the image background. You can showcase people using your product or the product itself.
You can play around with different product photography lighting settings. If it is an outdoor product, it can be placed in various environments such as outdoor. You can also provide a 360 degree view of your product.
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