√ Definition of Consumer Behavior, Scope, Theory & Approach
Definition of Consumer Behavior, Scope, Theory & Approach – In this discussion we will explain about Consumer Behavior. Which includes the definition, scope, theory and approach to consumer behavior with complete and easy-to-understand discussion. For more details, please see the review below carefully.
Definition of Consumer Behavior, Scope, Theory & Approach
Let's discuss the meaning first carefully.
Definition of Consumer Behavior
Consumer behavior is a process carried out by individuals or groups in all respects for example buying, searching, appraising and using to make a product that has gone through a process consumption.
Consumer behavior will be seen before making a purchase to making a purchase and also after the purchase. All activities or activities in which there are three phases are called consumer behavior.
What consumers do before making a purchase is looking for a lot of information about the product they want to buy, meanwhile in the buying phase, consumers make transactions by buying the desired product, and for the after-purchase phase the activity carried out by a consumer is to conduct an assessment, use the product and also dispose of products that are not needed.
The theory of consumer behavior is applied in the explanation and forecasting of products that will be chosen by consumers (households), at certain levels of income and prices. In addition, this theory is also used to obtain the demand curve.
Understanding Consumer Behavior According to Experts
The following is a definition of consumer behavior according to experts, please pay attention.
1. John C. Mowen and Michael Minor
Understanding consumer behavior according to John C. Mowen and Michael Minor is a study of buying units and exchange processes that involve acquiring, consuming, products, services and experiences as well as ideas.
2. Shiffman and Kanuk
Understanding consumer behavior according to Shiffman and Kanuk is a study that examines how individuals make decisions spending available and owned resources (time, money and effort) to obtain goods or services that will be consumed.
3. Shiffman and Kanuk (2000)
The definition of consumer behavior according to Shiffman and Kanuk is the process a person goes through in searching, buying, use, evaluate and act after consumption of products, services or ideas that are expected to fulfill his needs.
Scope of Consumer Behavior
The scope of consumer behavior includes what products they buy, what reasons they buy the product. When is a good time to buy the product, and also where is the right place to buy the product and how long do they buy it and also how long do they use it.
Consumer Behavior Theory
The theory of consumer behavior reads:
"How can an individual or group with the income they earn for a certain period of time and that income be able to buy various types of products both goods and services so that a certain satisfaction is achieved as expected by consumer"
Consumer Behavior Approach
There are two approaches to consumer behavior, namely the cardinal approach and the ordinal approach.
Cardinal Approach
The cardinal approach is an approach that contains consumer analysis based on the same assumptions states that, the level of satisfaction obtained by consumers can be measured with certain units, such as the amount and price.
The cardinal approach is often called marginal efficiency. In the cardinal approach there are several points that must be considered, including:
- Unit of measurement can be used to measure consumer satisfaction
- The amount of goods consumed is directly proportional to consumer satisfaction, meaning that the more goods consumed, the greater the level of consumer satisfaction.
- Gossen's law occurs in consumer behavior, which means that there is a decrease in the level of customer satisfaction
- The level of satisfaction is directly proportional to the price of a product. This means that when consumers want to obtain a high level of satisfaction, they must be willing to spend a lot of money. and vice versa when consumers only want to spend a little money then the level of satisfaction will also not be increase.
Ordinal Approach
The ordinal approach is an approach that functions to measure customer satisfaction with ordinal or relative numbers. In the ordinal approach, it is not necessary to measure the usability of an item, it is enough to know it and consumers can make a high order of low the usefulness that is obtained from consuming a group goods.
The level of customer satisfaction can be calculated using an indifference curve which has the following characteristics:
- It has a negative slope, this means that consumers tend to reduce their consumption of one object when the number of other objects consumed increases.
- The curve tends to be convex towards the origin, it gives the impression that a difference between the number of proportions must be consumers sacrifice to change the combination of the amount of each item they consume or also called the marginal rate of substitution.
Thus has been explained about Definition of Consumer Behavior, Scope, Theory & Approach, hopefully can add to your insight and knowledge. Thank you for visiting and don't forget to read other articles.
List of contents
Recommendation:
- Letter of Offer of Goods: Definition, Method of Compilation, Format… Letter of Offer of Goods: Definition, Method of Compilation, Format and Examples - What is the form of a Letter of Offer Goods?, On this occasion, Seputarknowledge.co.id will discuss it and of course other things as well covered it. Let…
- Business Entity: Definition, Form, Type and Comparison Business Entity: Definition, Form, Type and Comparison - What is meant by a Business Entity? This time around the knowledge.co.id will discuss the Business Entity and the things that surround it. Let's see together…
- √ 40 Definitions of International Relations According to Experts… 40 Understanding of International Relations According to Experts (Complete) - On this occasion we will discuss material about international relations. International Relations is a relationship between nations or a human-human interaction…
- Factors Inhibiting Social Mobility: Definition, Factors… Inhibiting Factors of Social Mobility: Definition, Driving Factors and Explanations - What is the meaning of social mobility and What are the inhibiting factors? On this occasion, about the knowledge of Knowledge.co.id will discuss it, including nutritional content and naturally…
- √ Review Text: Definition, Purpose, Structure and Examples Review Text: Definition, Purpose, Structure and Examples - On this occasion, Around Knowledge will discuss review text. Which explains the meaning of review text, purpose, characteristics, structure, types and…
- Short Recount Text Example: Definition, Characteristics, Types and… Short Recount Text Example: Definition, Characteristics, Types and Structure of Recount Text - What is meant with recount text and what kind of example? discuss…
- Badminton Game: History, Techniques, Rules, Means… Badminton Game: History, Techniques, Regulations, Facilities and Infrastructure - On this occasion About the knowledge.co.id will discuss the game of badminton and of course about other things as well covered it. Let's see…
- Papers: Definition, Characteristics, Functions, Types, Structures, Methods… Papers: Definition, Characteristics, Functions, Types, Structure, How to Make and Examples - What is meant by Papers and how to write them properly and correctly? On this occasion Seputarknowledge.co.id will…
- √ Understanding Ecosystems, Forming Components and Their Types… Definition of Ecosystems, Forming Components and Their Types (Complete) - In this discussion we will explain about Social Laziness. Which includes the definitions, dimensions, aspects and factors that cause social laziness with a complete discussion of…
- √ 37 Understanding of Investment According to Complete Experts 37 Understanding of Investment According to Complete Experts - In this discussion, we will explain about investment. Which is this explanation about the meaning of investment according to experts who have summarized…
- √ Definition of Guidance and Counseling, Purpose, Functions and… Definition of Guidance and Counseling, Purpose, Functions and Principles - In this discussion we will explain Guidance and Counseling. Which includes the meaning, purpose, function, principles of guidance and counseling with discussion of…
- Example of Cultural Arts Questions for Class 10 (X) SMA/MA/SMK Semester 1… Examples of Class 10 (X) Cultural Arts Questions for SMA/MA/SMK Semesters 1 and 2 (2019 and 2020) - On this occasion, Seputarknowledge.co.id will discuss Multiple Choice Class 10 Cultural Arts Questions and Essay…
- Labels Are: Definition, Functions, Types and Terms of Labels… Labels Are: Definition, Functions, Types and Terms of Product Labels, According to Experts - On this occasion, Around Knowledge will discuss labels. Which in this discussion explains…
- √ Definition of Loyalty, Characteristics, Formation and… Definition of Loyalty, Characteristics, Formation and Factors - In this discussion we will explain about Loyalty. Which includes the understanding, characteristics, formation and factors that influence loyalty with a complete and easy discussion...
- Examples of Trading Companies: Definition, Characteristics, Types,… Examples of Trading Companies: Definition, Characteristics, Types, and Characteristics - In this discussion we will explain about trading companies. Which includes the definition of a trading company, the type of trading company, the characteristics of the company…
- √ Understanding Packaging According to Experts, Functions, Purpose &… Understanding Packaging According to Experts, Functions, Purpose & Types - On this occasion we will discuss about packaging. The discussion this time includes the definition of packaging according to experts, the function of…
- Environmental Speech: Definition, Purpose, Characteristics and… Environmental Speech: Definition, Purpose, Characteristics and Examples - How is the text of environmental speech structured? what's good and right?, On this occasion, Seputarknowledge.co.id will discuss it and of course things Which…
- √ 27 Definitions of Social Psychology According to Experts (Discuss… 27 Definitions of Social Psychology According to Experts (Discuss Completely) - In this discussion, we will explain social psychology. A branch of science in the field of psychology that studies the relationship...
- Preface: Definition, Structure and Examples Preface: Definition, Structure and Examples - How to write a good Preface ?On this occasion, Around the Knowledge.co.id will discuss what is the Preface and other things about it. Let's see…
- Friendship Short Stories: Definition, Writing Tips and Examples Friendship Short Stories: Definition, Writing Tips and Examples - What are Friendship Short Stories like? On this occasion, Seputarknowledge.co.id will discuss whether it is the Short Story of Friendship and other things about it. Let's see together…
- √ Definition of Social Interaction, Terms, Characteristics and Shapes… Definition of Social Interaction, Terms, Characteristics and Forms (Complete) - In this discussion we will explain about Social Interaction. Which includes the understanding, terms, characteristics, influencing factors and forms of interaction with…
- No need to be complicated, here's how to build a brand easily aroundknowledge.co.id - How to Build a Brand - Imagine you have to buy a gift for your friend who loves chocolate. Do you use Reese's, or a lower priced generic product? For me,…
- The Collapse of the Kediri Kingdom: History and Legacy The Fall of the Kediri Kingdom: History and Legacy - The Kediri Kingdom or the Kadiri Kingdom or the Panjalu Kingdom was a kingdom that existed in East Java between 1042-1222. The kingdom is in the city…
- Microscope Images: Definition, History, Types, Parts, How to… Microscope Images: Definition, History, Types, Parts, How Microscopes Work and Care - How close are they do you recognize the shape and function of a microscope? At this time, about the knowledge Microscope…
- 9 Definitions of Social Structure According to Experts, Characteristics &… 9 Definition of Social Structure According to Experts, Characteristics & Functions - Talking about social structure, we must identify it with poverty and wealth. Why should it? What does structure actually mean?
- Theory Basis: Definition, Types and Methods of Writing Theoretical Basis: Definition, Types and Methods of Writing - Is that a theoretical basis? Let's take a look at the discussion on...
- √ Definition of Coordination, Terms, Objectives, Benefits, Types,… Definition of Coordination, Terms, Purpose, Benefits, Types, Scope, Principles, Impact - In this discussion we will explain about Coordination. Which includes the definition, terms, objectives, benefits, types, scope, principles, impacts...
- √ 26 Definitions of Socialization According to Experts (Discussion of… 26 Definition of Socialization According to Experts (Full Discussion) - In this discussion we will explain about Socialization. An explanation based on the opinion of experts that will be discussed in a complete and easy way...
- Exhibition Purpose: Definition, Functions, Benefits, Types, Elements… Exhibition Purpose: Definition, Functions, Benefits, Types, Elements and Principles of Exhibition - What is meant by an exhibition or exhibition? On this occasion, Seputarknowledge.co.id will discuss what an exhibition is and what…
- Types of Color Types: Definition, Characters and Explanations Types of Color Types: Definition, Characters and Explanations - What are the types of colors and their explanations? On this occasion, Seputarknowledge.co.id will discuss it and of course the things that also cover it.…