29 Definition of Strategy According to Experts (Full Discussion)
29 Definition of Strategy According to Experts (Full Discussion) – You must be familiar with the word strategy? Usually we hear the word when we want to make a plan. Develop a strategy so that the plan goes well, but do you know what strategy is?
29 Definition of Strategy According to Experts (Full Discussion)
Let's discuss in full what strategy is carefully.
Understanding Strategy According to Experts
There have been many definitions that have been explained by experts regarding strategies, methods and tactics. What will be discussed in this article specifically regarding the definition of strategy in advance will be put forward by experts, see the following explanation:
1. Carl von Clausewitz
He argues that strategy is a knowledge of using combat to win a war. And the war itself is a continuation of politics.
2. A. Halim
He explained strategy, namely the way in which an institution or organization will achieve its goals accordingly with the external environmental opportunities and threats being faced and internal capabilities and resources.
3. Morrisey
Morrisey argues that strategy is a process in determining the direction that must be aimed at the company so that all its missions can be achieved.
4. Pearce and Robinson
They argue that strategy is a game plan by a company, which reflects an awareness company about when, where and how it should compete to face opponents with intent and purpose certain.
5. Grab it
Rangkuti explained that strategy is a tool to achieve goals.
6. Craig and Grant
They both explained that strategy is a setting of long-term goals and objectives (Targeting and long-term goals).
7. Johnson and Scholes
They both also explain what is meant by strategy, namely a direction and scope by an organization or institution in the long term, to achieve profits through the configuration of resources in a challenging environment, in order to meet market needs and interests certain.
8. Alert
Siagaan explained that strategy is a series of decisions and actions that are fundamental and made by top management and applied to all levels of an organization in order to achieve organizational goals the.
9. Kaplan and Norton
They explained that Strategy is a set of hypotheses with a model of cause and effect relationships, namely a relationship that can be expressed by the relationship between if and then.
10. Syafrizal
In the opinion of Syarizal that strategy is a way to achieve a goal based on an analysis of external and internal factors.
11.Bussinesdictionary
According to the Bussines Dictionary, the meaning of strategy is a method or plan chosen to bring about the desired future, such as achieving goals or a solution to a problem.
12. Stephanie K. Marrus
He explained that strategy is the process of determining plans by top leaders that focus on goals the long term of the organization, coupled with the preparation of a method or effort so that these goals can be achieved achieved.
13. Hamel and Prahalad
According to Hamel and Prahalad, strategy is an incremental (always increasing) action. and continuously, and carried out based on the point of view of what customers expect in the future front.
14. David (2004)
Here David explains that strategy is a way to achieve goals in the long term. The business strategy itself can be in the form of geographical expansion, diversification, acquisition, and product development, and employee rationalization, market penetration, divestiture, liquidation and joint ventures.
15. Glueck and Jauch (1989)
They both explain that strategy is a unified, broad and integrated plan that links strategic advantages in the company with environmental challenges, designed to ensure that the company's main goals can be achieved through the proper implementation of organization.
16. Anthony and Govindarajan
They both argue that strategy is a process in systematic management and is defined as a process in making decisions from the programs that will be implemented from the organization and the estimated resources that will be allocated in each program for how many years it will be come.
17. Lynch in Wibisono (2006, p. 50-51)
Here Lynch in Wibisono explains that the company's strategy is a pattern or plan that integrate with the company's main goals or policies as well as a series of actions in a statement that binding each other.
18. Mintzberg
Mintzberg explains that strategy is a pattern or plan that integrates main goals in the organization, as well as policies, and the sequence of activities that become a unity.
19. Argyris in Rangkuty (2001)
Argyris in Rangkuty stated that Strategy is a response that is carried out continuously and adaptively to external opportunities and threats and internal strengths and weaknesses which may affect the organization
20. Wright (1996)
Wright argues that Strategy is a tool or action used by management in order to achieve performance that is consistent with the mission and goals of the organization.
21. Wikipedia
Quoted from Wikipedia which explains that strategy is an approach that is carried out as a whole and related to the implementation of ideas, as well as planning, and also execution in an activity within a certain period of time certain
22. Rangkuti, 2009, P3)
Here Rangkuti explains that Strategy is a tool in order to achieve goals
23.Quinn (1990)
In the opinion of Quinn, who explained that strategy is a pattern or plan that integrates goals, policies and main actions in a cohesive relationship.
24. Anthony, Parrewe and Kacmar (1999)
They argue that strategy can also be interpreted as a formulation of the mission and goals of the organization, including that which is a action plans in order to achieve these objectives by explicitly taking into account competitive conditions as well influences from forces outside the organization that directly or indirectly affect the continuity of the organization (Nainggolan, 2008)
25. David (2011:18-19)
According to David's explanation that Strategy is a means that is carried out together with long-term goals to be achieved.
26. Tjiptono (2006:3)
According to Tjiptono, the word Strategy itself comes from the Greek word Strategy, which means the art or science of becoming a general. Here strategy can also be interpreted as a plan in the distribution and use of military power in certain areas in order to achieve certain goals.
Strategy is a set of ways with a whole relation to the implementation of ideas, as well as a plan within a certain period of time.
27. Hill
Strategy is all the ways that focus on something related to manufacturing and marketing activities. All of this is done with the aim of developing a company perspective through aggregation.
28. Skinner
He explained that strategy is a philosophy related to the existence of tools in achieving goals.
29. Big Indonesian Dictionary (KBBI)
Quoted from KBBI which explains that strategy is as a science and art of using all the resources of nations so that they can carry out certain policies in war and peace.
Thus the discussion of this article about 29 Definition of Strategy According to Experts (Full Discussion). Hopefully it can provide benefits and wait for the next, more complete understanding of the strategy. Thank you 🙂
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