Merchandise: Definition, Function, Type and Examples
Merchandise: Definition, Function, Type and Examples – In this discussion we will explain Merchandise. In this case, it will be explained in full and easy what is called merchandise, its functions, types and examples, for that, read carefully the following reviews.
In today's marketing to introduce a brand and build a brand image in society is promotion. Promotion can be implemented by utilizing electronic media, technology, television. Lots of promotional media in today's all-technology era.
Merchandise: Definition, Function, Type and Examples
Promotion is a very important role in marketing, be it for entrepreneurs or business people also need to pay attention to promotions so that the products and services offered are known by the public general. Therefore, so that people can remember a brand or company, this requires media that can display a company's logo, in this case the media used is merchandise.
Definition of Merchandise
Merchandise is knick-knacks that we often encounter and are used by many people on various occasions. Examples of merchandise are plain t-shirts that are printed or embroidered with company images and logos, which can also be done on umbrellas, wall clocks, flash drives, pens, books, coffee cups and many more Again. Cool and unique merchandise will attract attention if you have the appearance of a brand or company logo.
In order to attract more people's attention, merchandise is usually given text and supporting images. Which aims to attract the general public so that they always remember the logo of the company that provides the merchandise.
There are many things in promotion such as the promotion of a film that is in great demand by the average public played in the theater, there must be members of the public who are fans of one of the current film characters played this. If a fan is already infatuated with that character, then he will most likely look for the same attributes used by that character. It is in situations like this that merchandise will be sold in order to provide profits for producers.
Merchandise Purpose
The following is the purpose of the existence of merchandise, the purpose consists of:
- Draw attention
- Highlight one of the features of the product
- Win the competition in attracting the attention of consumers
- Dramatize an impression
- Stimulate consumer interest to read the entire message
- Explain a statement
Merchandise Function
There are many functions of merchandise in a company or businessman, including the following:
- As Product or Company Branding. Examples include promotional desk clocks, promotional cups printed with the company logo. If the customer puts it on the table or uses it to drink, that person can remind the company that provided the merchandise. In order to make the merchandise more attractive apart from displaying the logo of the company, the motto of the company also needs to be written so that consumers always remember the company.
- As a sign of gratitude for the presence of consumers in a particular moment or event. Usually this is done at a company that is holding an event, to impress guests or consumers so that merchandise such as hats, tissue boxes or pens are used every day used.
- As an attractor or magnet so that people want to gather and want to stop by the exhibition stand or the boots that are being opened at that place. This is usually done in crowded centers such as malls, seminars, medical treatment, to exhibitions and many more.
- As a differentiator with other companies. In order to increase consumer trust, companies are trying to create a mind brand or put the brand in the hearts of consumers through the merchandise they issue. Usually this merchandise can be in the form of promotional souvenirs that are given free of charge.
- As a marketing weapon from one client to a new prospective client. For example, note paper merchandise that is printed in offset or post it is usually used by clients to write a note. This can remind clients about a company's products or services.
Merchandise Benefits
Here are some of the benefits of merchandise, namely:
1. Personal touches
Personal touch or what is known as a personal touch is one of the strong reasons why merchandise is used as a medium for promotion. There is a closeness between the company and its audience through goods so that it can be established because there is contact interaction between the audience and the merchandise of that company.
What's more, if the chosen merchandise is used continuously by the audience concerned, so that the relationship between the two will also grow, giving rise to an emotional closeness to the same company represented.
2. Differentiation
Differentiation, or what is also known as differentiating yourself from other parties, can also be seen through the use and selection of goods used as merchandise for promotion.
In addition to a company only capitalizing on conventional promotional media, such as print ads in newspapers, the company can choose unique daily goods, which are consciously or not used continuously by consumers and potential consumers the.
An observant company must maximize the hidden potential of an item to enter its promotional messages into the hearts of consumers. This is where a merchandise was sparked compared to promotions using conventional media.
3. Unconsciousness brand development
Also keep in mind that there is a tendency that currently there are too many advertisements that are scattered everywhere and all convey their messages to consumers. In conventional advertising media it is clearly visible by showing the offers and promises of a brand so that over time consumers will feel bored with the endless bombardment of messages.
Utilizing merchandise as a means of promotion, we can build awareness of a brand without forcing consumers to swallow the messages we are conveying.
We can use the subconscious of consumers who often make direct contact with this merchandise to build awareness about our brand.
4. Economical cost
Economically, the cost required for the manufacture of promotional merchandise is relatively relative cheap, and very affordable in all types of companies, even in small and medium enterprises Also.
Merchandise Type
There are many types and the latest models of this merchandise that can be adapted to our needs. Usually merchandise can be in the form of t-shirts, cups, wall clocks, table clocks, pens, tote bags, umbrellas, flash drives, fans, towels, jackets, hats, mugs or glasses, pins, key chains, notebooks and much more kind again.
Sample Merchandise
The following is an example of merchandise that we often see in an event, namely observe the image below.
Thus our discussion this time about Merchandise: Definition, Function, Type and Examples. Hopefully this is useful for those of you who are looking for information and can add insight to all of us. Thank you for visiting ?
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