Understanding Persuasive: Terms, Characteristics, Factors and Purpose
Definition of Persuasion: Terms, Characteristics, Factors and Purpose – What is persuasive? On this occasion About the knowledge.co.id going to go into whether it's persuasive and other things about it. Let's look at the discussion together in the article below to better understand it.
Understanding Persuasive: Terms, Characteristics, Factors and Purpose
Persuasive is a form of communication that aims to influence and convince others. People who are persuasive are called persuaders. Persuader is considered successful if he is able to influence other people's beliefs or opinions after inviting them or explaining them with certain reasons. This can relate to conditions, goods or certain other things.
Persuasive means to be subtly persuasive so that someone or someone who is persuaded becomes convinced. Persuasiveness can be found anywhere, be it in spoken, written, or visual form. In oral form, persuasiveness can be seen from a persuasive speech that persuades or influences a person or group of people.
In written form, persuasion is found in a persuasive paragraph which also has the aim of persuading or influencing so that those who are persuaded become convinced. Likewise with visuals, there are persuasive visualizations that have the aim of persuading and convincing the individual or group of people who are the target or target.
Persuasion is certainly different from propaganda, although many don't know the difference. Persuasive is an act of persuading in a subtle way and there is absolutely no element of coercion while propaganda is the act of influencing the thoughts or opinions of others by providing subjective information and manipulative. So being persuasive prohibits persuaders from lying, and unfortunately at this time many people actually misunderstand persuasion.
Persuasive Terms
- The speaker's character and credibility must be confident and able to convince others of his opinion.
- The speaker's ability to control emotions. This will support the decisions he makes.
- Convincing evidence is needed to support its truth.
Persuasive traits
- Must inspire the trust of listeners/readers.
- Set out on the premise that the human mind can be changed.
- Must create harmony through mutual trust. speaker/writer and the person being spoken to/reader.
- Must avoid conflict so that trust is not lost and goals are achieved.
- There must be enough facts and data.
- That belongs to persuasion
- Forms of speech, for example propaganda, oral campaigns, and selling herbs in open places.
- The form of writing is in the form of advertisements and leaflets.
- Electronic forms, for example advertisements on television, cinema, and the internet
Persuasive Communication Factors
After understanding the notion of persuasion, you must also know what are the basic components in persuasive communication, namely:
Source Communicator
The communicator plays an important role in the success or failure of persuasion. In order for the goal to be achieved, a communicator must have the ability to choose targets and determine the responses to be achieved. But there are also other aspects that affect the response of the person being spoken to "communicant", namely:
- Communicator CredibilityCredibility relates to 3 components which include expertise, trust and existence.
- Communicator Attraction, sometimes attraction is also very influential, the attraction here can be physical or psychological. With attractiveness, a communicator can be more accepted by others.
- Communicator PowerThe last aspect is the level of power of the communicator, the higher the power of a communicator, the higher the communicant's obedience or agreement with what he conveys.
Message
Seeing the notion of persuasive communication, persuasive communication cannot be separated from the message component as the material provided by the communicator to invite the communicant to believe it. The message can be in the form of gestures, words, tone of voice, etc. In conveying the message there are 2 basic aspects, namely:
Verbal aspects that involve words can be spoken directly or through writing.
Non-verbal aspects, which involve emotions, gestures, expressions and the appearance of the communicator when communicating.
Communicate
The communicant is the target who receives the message of persuasion. There are several things that influence the communicant to respond positively to persuasion, namely attitudes, beliefs and values of the communicant.
The Purpose Of Persuasive Communication
In understanding the meaning of persuasion you must also understand the purpose of persuasive communication. There are at least 3 basic objectives, namely:
- Forming ResponsesThe first goal is to form a response, usually this goal is carried out by the communicator on communicants who are innocent or have not received information from other parties about the topic to be discussed communicated. So this first goal is just to form a response.
- amplify Response,The second goal is to strengthen the response, usually this goal is carried out by the communicator to the communicant who has agreed with the communicator from the start. Through persuasive communication, the communicant is expected to be more confident in the communicator's opinion.
- Change Response,The third goal is to change responses, this goal is carried out by the communicator to the communicant who actually rejects and does not share his thoughts. Through persuasive communication, the communicant is expected to agree with the communicator. This goal is the most difficult to achieve compared to the other 2 goals above.
Develop Persuasive Messages
Effective persuasion contains four important components, namely establishing credibility, creating an argumentation framework audience, connect the audience with logical things, and establish your position with the use of good language and appropriate.
- Establish Credibility, Credibility is determined by the extent to which the level of trust and reliability. Credibility is the extent to which we can be trusted by others. One way to grow someone's credibility is through facts. All forms of documents, statistics, guarantees and research results are objective evidence that can support your credibility.
- Argumentation Framework, When we have collected enough facts, evidence, and other findings, we are ready to make an argumentation framework, which includes the following.
- Attention, Is the phase where we have to convince the audience immediately that we have something useful to convey.
- Interests, Is the phase where we explain the relevance of the message to the audience.
- Desire, is the phase where we make the audience change their wishes by explaining how the changes made can benefit the audience.
- Action (Action), This is the phase where we suggest the specific action we want to the audience
- Choose Enchantment, Most persuasive messages use appeals with logic and emotional appeal to persuade the audience. To be able to find a balance between the two depends on 4 important factors namely the action we expect, hope our audience, the level of resistance we have to face, and how far we sell the idea or ideas to the audience.
- Emotional charmer, to do something for the audience, we can use emotions based on an argument or in the form of sympathy for the audience as long as the emotional hook is very strong.
-
logic Enthusiast, When we choose logical appeals, we can use one of three types of reasoning.
- analogy, is to use a reason from specific evidence to specific evidence.
- Induction, is giving reasons from specific evidence to a general conclusion.
- Deduction, is the giving of general reasons from specific conclusions.
- Ethical considerations ,Businesses ethically inform customers both with regard to benefits, particular idea, organization, product, or action, so that customers can recognize how good something is idea.
Thus the review from About the knowledge.co.id about Persuasive Definition, hopefully can add to your insight and knowledge. Thank you for visiting and don't forget to read other articles.
List of contents
Recommendation:
- Ijtihad Is: Law, Function, Terms, and Types Ijtihad Is: Law, Function, Terms, and Types - What is meant by Ijtihad? On this occasion, Seputarknowledge.co.id will discuss what Ijtihad is and other elements about it. Let's see…
- Personal Selling Is: Definition, Purpose, Nature, Type… Personal Selling Is: Definition, Purpose, Nature, Types and Stages - Personal selling occurs when companies send their salesmen to sell or offer products and services face to face advance. At times…
- Nemathelminthes: Definition, Characteristics, Classification, Physiology… Nemathelminthes: Definition, Characteristics, Classification, Physiology and Role - What is Nemathelminthes? In general, nemathelminthes are animals whose entire members consist of various roundworms with an elongated cylindrical body shape, not segmented.
- Examples of Scientific Work: Functions and Rules of Language Examples of Scientific Papers: Functions and Rules of Language - What are examples of good and correct forms of writing scientific papers? Previously, Seputar the knowledge.co.id has discussed Scientific Work: Definition, Characteristics, Benefits,…
- Prayer and Dhikr After Prayer Prayer and Dhikr After Prayer - How are the readings of Prayer and Dhikr after prayer? Let's look at the discussion together...
- Deliberation is: Definition, Characteristics, Purpose, Benefits,… Deliberation is: Definition, Characteristics, Purpose, Benefits, Examples - This time around Knowledge will discuss Deliberation. The discussion this time includes the definition, characteristics, objectives, benefits and examples of deliberation. Discussion…
- Definition of Data Communication and Components &… Definition of Data Communication and Its Components & Characteristics - On the last occasion we have discussing the meaning of data, this time a little different, here we will discuss what it is data communication,…
- Physical Fitness: Definition, Components, Concepts, Elements,… Physical Fitness: Definition, Components, Concepts, Elements, Purpose, Benefits and Forms of Exercise - What's in What do you mean by physical fitness? On this occasion, Seputarknowledge.co.id will discuss fitness Physical and…
- 74 Definition of Education According to Experts 74 Definition of Education According to Experts – Humans have been educated since they were born into the world until they enter school. The word education is no longer foreign to our ears, because all...
- Persuasive Sentences Are: Definition, Characteristics, Functions, Types… Persuasive Sentences Are: Definition, Characteristics, Functions, Types and Examples - What are Persuasive Sentences ?Persuasive sentences are types of sentences that are usually used to invite someone to do something something. On occasion…
- Short Story Text: Definition, Characteristics, Structure, Elements and Examples Short Story Text: Definition, Characteristics, Structure, Elements and Examples - What is a Short Story Text? Let us…
- Definition of Leasing: Characteristics, Terms, Elements, Benefits, Types… Definition of Leasing: Characteristics, Terms, Elements, Benefits, Types and Examples - What is meant by labor market?, On this occasion, Se regarding the knowledge.co.id will discuss it and of course about matter…
- Optical Instruments: Definition, Functions, Types and Parts Optical Instruments: Definition, Functions, Types and Parts - What are optical devices and what are their types? On this occasion, Seputarknowledge.co.id will discuss it and of course other things that...
- Definition of Argumentation: Understanding According to Experts, Characteristics… Definition of Argumentation: Understanding According to Experts, Characteristics and Purpose - What is the definition of argumentation? On On this occasion, Seputarknowledge.co.id will discuss what is meant by argumentation and other elements about it. Let us…
- Response Text: Definition, Structure, Elements, Characteristics & Examples Response Text: Definition, Structure, Elements, Characteristics & Examples - What are the characteristics of the response text? On this occasion, Seputarknowledge.co.id will discuss whether it is a response text and other things...
- Educational Administration: Definition, Purpose, Functions,… Educational Administration: Definition, Purpose, Functions, Principles, Duties and Scope - How is Administration What is Education? On this occasion, Se regarding the knowledge.co.id will discuss what education administration is and its elements other elements...
- Factors Inhibiting Social Mobility: Definition, Factors… Inhibiting Factors of Social Mobility: Definition, Driving Factors and Explanations - What is the meaning of social mobility and What are the inhibiting factors? On this occasion, about the knowledge of Knowledge.co.id will discuss it, including nutritional content and naturally…
- Sample Physical Education Questions for Class 11 (XI) SMA/MA/SMK Semester 1 and 2 Examples of Physical Education Questions for Class 11 (XI) for SMA/MA/SMK Semester 1 and 2 (2019 and 2020) - On this occasion, Seputarknowledge.co.id will discuss examples of Physical Education Questions for Class 11 Multiple Choice and Essay...
- Cartesian Coordinates: Definition, System, Diagram and Examples… Cartesian Coordinates: Definition, Systems, Diagrams and Example Problems - What do you mean by Cartesian coordinates ?On this occasion, Seputarknowledge.co.id will discuss Cartesian coordinates and other things covers it.…
- News Text: Definition, Characteristics, Elements, Structure, Terms,… News Text: Definition, Characteristics, Elements, Structure, Terms, Language Rules, Writing Guidelines and Examples - What is meant by News Text? On this occasion, Seputarknowledge.co.id will discuss about...
- Standby Scout Material: Ranks, Honor Codes and Requirements… Standby Scout Materials: Ranks, Honor Codes and General Proficiency Requirements - What are the materials for alert level scouts? On this occasion, Seputarknowledge.co.id will discuss it, including the level of alert scouts,…
- History of the United Nations (United Nations), Principles and… History of the United Nations (UN), Principles and Purpose – For this meeting we will discuss articles about the history of the United Nations (UN) as well as principles and also the goal. Of course we often hear...
- Khiyar Is: Definition, Basic Law, Types And Impacts… Khiyar Is: Definition, Basic Law, Types and Impacts of Its Application - Is that what is meant by khiyar law?, On this occasion, Se regarding the knowledge.co.id will discuss it and of course regarding matters other…
- The Collapse of the Kediri Kingdom: History and Legacy The Fall of the Kediri Kingdom: History and Legacy - The Kediri Kingdom or the Kadiri Kingdom or the Panjalu Kingdom was a kingdom that existed in East Java between 1042-1222. The kingdom is in the city…
- The Names of the Last Days in the Qur'an and Their Meanings The Names of the Last Day in the Qur'an and Their Meanings - Believing in the existence of the last day is the sixth pillar of faith. The last day is certain and it is kept secret when the last day will come. In…
- Scope of Psychology: Definition, Kinds, Tasks and… Scope of Psychology: Definition, Kinds, Tasks and Methodology of Psychological Research - What is the scope psychology? On this occasion, Around the Knowledge.co.id will discuss what psychology is and what it is covered it. Let us…
- Microscope Images: Definition, History, Types, Parts, How to… Microscope Images: Definition, History, Types, Parts, How Microscopes Work and Care - How close are they do you recognize the shape and function of a microscope? At this time, about the knowledge Microscope…
- Example of Cultural Arts Questions for Class 10 (X) SMA/MA/SMK Semester 1… Examples of Class 10 (X) Cultural Arts Questions for SMA/MA/SMK Semesters 1 and 2 (2019 and 2020) - On this occasion, Seputarknowledge.co.id will discuss Multiple Choice Class 10 Cultural Arts Questions and Essay…
- Communication Functions and Explanations (Discuss Completely) Communication Functions and Explanations (Full Discussion) - In the previous discussion, we discussed the meaning of communication and its functions in general. More complete communication functions will be discussed in this discussion. Based on his understanding,…
- Scapula: Definition, Function, Movement, Muscles That… Scapula: Definition, Function, Movement, Attached Muscles and Diseases - What is a bone scapula and its function?, On this occasion, Seputarknowledge.co.id will discuss it and of course about it other…