Exhibition Purpose: Definition, Functions, Benefits, Types, Elements and Principles of Exhibition

Exhibition Purpose: Definition, Functions, Benefits, Types, Elements and Principles of Exhibition – What is meant by exhibition or exhibition? On this occasion About the knowledge.co.id will discuss what the Exhibition is and what surrounds it. Let's look at the discussion together in the article below to better understand it.

Exhibition Purpose: Definition, Functions, Benefits, Types, Elements and Principles of Exhibition

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The main purpose of the exhibition is to present a product or work of art to the general public as well as to get opinions or appreciation from the general public for the products or works of art exhibited. In addition, some of the objectives of the exhibition are as follows:

• Commercial Purposes, namely an exhibition activity that aims to make the works exhibited purchased by visitors so that the artists and exhibition organizers benefit.
• Humanitarian Goals, namely an exhibition activity aimed at the interests of preservation, development, values, and the development of works of art and culture in society. Proceeds from the sale of works in the exhibition are donated to humanitarian causes, such as disaster victims, orphanages, and others.
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• Social Objectives Exhibition activities for social purposes are exhibition activities aimed at social interests. In this case, the proceeds from ticket sales and products in the exhibition will be donated for the benefit of social activities.

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Understanding Exhibition According to Experts

In general, the definition of an exhibition is a display of works of art or other interesting products that are held in art galleries, museums or trade shows.

Another opinion says the meaning of the exhibition is an activity that presents works of art or certain products to be communicated to the public so that they can be appreciated by the community in a general way wide.

The following is the meaning of the exhibition according to experts, including:

Wikipedia

Exhibition is an activity to present visual works so that they can be appreciated by the wider community. For example performances, exhibitions, art and economic markets, etc.

Adi Irwanto

Exhibition is a way of displaying two-dimensional or three-dimensional works of art visually and publicly.

B. myers

Exhibition is an activity where works of art such as paintings, prints, carvings, photographs or other works of artists are exhibited in a room.

M. Suharto

Exhibition is the second most effective and attractive marketing medium for product decoration, namely entry into the exhibitors who find various types of creative advertising attractive.

KBBI (Big Indonesian Dictionary)

Exhibition is a term that comes from the word show and means "show". Or etymologically it can be interpreted to indicate (show) something that other people may have with the intention of showing power or advantage to be boasted about.

For example, it is carried out in the development of the high-tech industry so that it is not neglected. As for the meaning of an exhibition, according to KBBI it is an exhibition (works of art, manufactured products, etc.).

Jeffkins

Exhibition is the only advertising medium that can touch all five senses, including eyes, ears, tongue, nose and skin.

National Gallery

Exhibitions are activities that can present works of art that need to be communicated so that they can be appreciated by the wider community.

East Leonensis

This exhibition includes all activities that can be intended to transmit or communicate a product to the target market, for provide information about its properties, benefits and above all about its existence, to change attitudes or encourage people to buy it.

Evelina Lydia

Exhibition is a community event that can be held by an independent organization and is open to the public.

Freed E. Han and Kenneth G. Mangun

Exhibitions are an effective marketing tool for a campaign objective, be it a product or program outreach a company as well as an information about product superiority to the public, as well as an effort to increase penetration market.

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Exhibition Function

• Increasing an Appreciation of Art.
• Create visuals through a work of art.
• Generating a motivation to create art.
• Learn to organize.
• Refreshment of a saturation of learning in the classroom.

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Exhibition Benefits

• Opening a wider public insight into the quality of a work of art and other products so that they can review it more objectively.
• To be a place for the public to be able to refresh, especially with displays of various works of art and other newest products.
• For the organizing committee, exhibitions that can provide the benefit of training togetherness in planning, realizing and organizing an event properly.
• Exhibitions can also be a place to be able to introduce a work of art to products that can be enjoyed by the public.
• Train a cooperation between the organizing committee in carrying out an activity that is quite large in nature and requires hard work in its success.

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Exhibition Types

Based on Implementation

• Periodic exhibitions are one type of exhibition that is held regularly at a certain time, for example once a month or once a year.
• Incidental exhibitions are one type of exhibition which is held if necessary, so that the time cannot be determined.
• Permanent Exhibition is one type of exhibition that is held at a fixed place and opens at a predetermined time. An example is an exhibition in a museum.
• Routine Exhibition is an art exhibition that can be held at certain stages according to a consistent and prolonged basis.

Based on the number of participants

• Solo Exhibition is a type of art exhibition that is only held personally.
• Group exhibitions are a type of art exhibition held for cultural figures.
• Retrospection Exhibition is a type of exhibition that can display an artist's journey in creating works usually carried out by individuals.

Based on Study

• Artist Exhibition is one type of exhibition organized by artists or a group of artists.
• Class exhibitions are one type of exhibition that can be held after students have finished working on what was produced at school or on a particular subject.
• School Fairs are one type of exhibition that can be held periodically which are usually held in classrooms, school halls, or art spaces.
• Traveling Exhibition is an exhibition that is held if necessary (incidental exhibition) which usually takes place outside the school or also in a public place.

Based on the Variety of Types of Works Performed

• Homogeneous exhibitions are one type of art exhibition that exhibits one type of uniform art work.
• Heterogeneous exhibitions are one type of art exhibition that exhibits various types of works of art.

Based on Where It Takes Place

• Open Exhibition is one type of art exhibition that is active outdoors openly.
• Closed Exhibition is one type of art exhibition which is active in the room of a building.
• Mobile Exhibition is an art exhibition that can be held using moving media, such as vehicles.

Based on Purpose

• Convention exhibitions are aimed at being able to include expertise, introduce a problem, increase knowledge and sometimes as a whole. For example, namely political parties, heart surgeons in general in terms of medicine, etc.
• Trade fairs are primarily intended to be business to business. The purpose of this is to unite those who have an interest in exhibiting with an audience consisting of pre-selected visitors.
• Consumer Exhibition is one type of exhibition that is more aimed at the general public.

Based on Display Features

• Indoor Public Exhibition (Public Indoor Exhibition) is one type of exhibition that is usually held in special buildings with themes are general in nature, for example, namely fashion exhibitions, repair tools, food, vacation or tourist locations, and gardening equipment etc.
• Indoor Trade or Business Exhibition (Indoor Trade Exhibition) is a type of indoor exhibition that focuses both on an invited visitor capacity.
• The Joint Trade and Public Exhibition in the Room (Join Trade and Public Exhibition) is an exhibition activity held for visitors from the business world such as car shows.
• Closed indoor exhibitions (Private Indoor Exhibitions) are those contained in a room that can usually be held with one sponsor only which is generally held in a hotel, library, local hall, residential center and also a private building company.
• Exhibitions Taken apart (Portable Exhibitions) means that it is easy to be disassembled and transported to the place by using something vehicles that can be held on site, for example hotel lobbies, libraries, shopping complexes by also including a sales girl promotions.
• Outdoor Exhibition is one type of exhibition that is held outdoors with products or works for example in aviation machinery and equipment ranging from airplanes and their equipment, agricultural equipment, and agricultural. Not only that, there are exhibition stands provided such as sports shows and flower exhibitions.
• Moving Exhibitions (Travelling Exhibitions) is an exhibition that can move, move around or around so that it is easy to find transport by car, bus, train, ship, caravan and plane air.
• Conference Exhibition is a type of exhibition that is held at a concurrent annual conference and can be visited after a conference.
• Exhibition Window (Window Exhibition) is one type of portable exhibition, where a window This shop is also deliberately made in such a way as to attract more attention and invite people to visit come.

Exhibition as a Means of Communication

• public exhibition
• Trade exhibitions
• outdoor exhibition
• Limited exhibition (private exhibition)
• Mobile exhibition (mobile show)
• Small exhibitions
• Overseas trade fairs
• Shopping week event or promotion week (shopping weeks)
• exhibition tote (portable exhibition)
• Limited exhibition (private exhibition)
• Special exhibition events

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Exhibition Elements

• Artworks will also be exhibited.
• Panels or sketches, standard displays or boxes, to be able to display the works of art that will be exhibited.
• Decoration, which is a tool to be able to present a work of art to make it more beautiful.
• Sound system, which is an audio facility needed to be able to create a comfortable atmosphere for exhibition visitors.
• Work label, used to be able to write identity (title, creator, technique, and year of creation) and affixed near the artwork to be exhibited.
• Catalog, namely a sheet of instructions that contains the organization of the exhibition.
• Guestbook, filled out by visitors to the exhibition
• Book messages or impressions, used to be able to know the response of visitors to a work that is exhibited.

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Exhibition Equipment

• Exhibition materials, namely works of art that can be exhibited include two-dimensional and three-dimensional works of art.
• A table with a table mat (cloth) to be able to place handicrafts or craft items.
• Panels or skutsel to be able to attach pictures or paintings.
  Showroom with a fairly large size.
• A catalog is a small book containing several works of art that can be exhibited, accompanied by the title of the work, media, name of the artist, and price (if sold).
• A box or box to be able to place a sculpture.
• Ornamental plants or flower pots for a decoration (layout) to make it look natural and fresh.
• Publication as one of the tools and means of information to the wider community.
• Other facilities such as the guest book, visitor book to be able to find out visitors' criticism or assessment of the exhibition.

Exhibition Principles

• Interaction PrincipleThe interaction principle is one of the principles that must be oriented towards the interests of the organizers and visitors in organizing an exhibition.
• Initiative PrincipleThe principle of initiative is an exhibition organization that takes initiative and determines systematic and planned steps towards a general audience approach to the current exhibition held.
• The Repetition PrincipleThe principle of repetition is a principle of organizing exhibitions that can be carried out repeatedly.
• Integrity PrincipleThe principle of integrity is one of the principles which in implementation can show a lot exhibition collections, for example in painting exhibitions, which consist of various kinds Genre.
• Efficiency PrincipleThe principle of efficiency is a principle of organizing exhibitions by writing systematically so as not to bother the organizers and visitors. This principle of efficiency can be supported by a beautiful and attractive environment, a way of arranging sound colors and material composition at exhibitions to create a very pleasant atmosphere.

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