√ 15 Definition of Marketing Management According to Experts, Tasks, Objectives, Functions, Concepts, Elements
15 Definition of Marketing Management According to Experts, Tasks, Objectives, Functions, Concepts, Elements – In this discussion we will explain about marketing management. The discussion includes the meaning, tasks, objectives, functions, concepts, elements to be discussed in full. For that, follow the review below until it's finished.
15 Definition of Marketing Management According to Experts, Tasks, Objectives, Functions, Concepts, Elements
Let's first discuss the meaning of marketing management carefully.
Understanding Marketing Management According to Experts
Marketing management is a planning activity in the field of marketing to achieve a goal, namely customer or customer satisfaction.
The following are some definitions of management put forward by experts, including:
1. William J. Stanton
The definition of marketing management according to William J. Stanton is the analysis, planning, implementation, and monitoring of targeted programs to enter into exchanges with the target market, with a view to achieving a goal organization.
2. Winardi
The definition of marketing management according to Winardi is the process of decision making, planning, supervision of the marketing aspects of a company in relation to the marketing concept, within a system marketing.
3. Sofyan Assauri (2004)
The definition of marketing management according to Sofyan Assauri is the activity of analyzing, planning, coordinating and controlling all activities related to designing and launching the product, communicating, promoting and distributing the product, setting the price and transact it, with the aim of being able to satisfy its customers and at the same time be able to achieve a long-term corporate organizational goal long.
4. Swastha (1995:5)
The definition of marketing management according to Swastha is analysis, planning, implementation and supervision programs aimed at creating exchanges with target markets with the intent of achieving a goal company.
5. Peter R. Dickson
The definition of marketing management according to Peter R. Dickson's many and varied organizational activities are seen in understanding what consumers want and how they behave.
6. John W. Mullins
The definition of marketing management according to John W. Mullins is the process of analyzing, implementing, coordinating and controlling programs, which involves the conception, pricing, promotion and distribution of products, services and ideas designed to create and maintain profitable exchanges with target markets to achieve goals organization.
7. Philip William J. Shultz
The definition of marketing management according to Philip William J. Shultz is planning, directing, and supervising all marketing activities of a company or part of a company.
8. Lupiyo Adi (2006:6)
The definition of marketing management according to Lupiyo Adi is an analysis, planning, implementation and control of programs that have been implemented planned in terms of desired exchanges with intended consumers for personal gain nor together.
9. Buchari Alma (2004:130)
The definition of marketing management according to Buchari Alma is planning, directing, and supervising all marketing activities of the company or marketing department.
10. Philip Kotler and Armstrong (2002:14)
The definition of marketing management according to Philip Kotler and Armstrong is the analysis, planning, implementation and control of the program designed to create, build, and maintain profitable exchanges with target buyers with a view to achieving goals organization.
11. American Marketing Association (1960)
The definition of marketing management according to the American Marketing Association is the result of work performance of business activities related to the flow of goods and services from producers to consumers.
12. Buchori And Djaslim (2010:5)
The definition of marketing management according to Buchori and Djaslim is the process of planning and implementing the conception, pricing, promotion and distribution of ideas, goods, and services, to produce exchanges that satisfy individuals and fulfill goals organization.
13. Dharmmesta And Handoko (1982)
Understanding marketing management according to Dharmmestta and Handoko is one of the main activities of the company in maintaining the continuity of the company, in order to develop and benefit from activities exchange.
14. Ben M. Eniy (2007:130)
The definition of marketing management according to Ben M. Eniy is a process to improve the efficiency and effectiveness of marketing activities carried out by individuals or companies.
15. A Strategic Approach With A Global Orientation (Boyd, Walker, Larreche, 1998)
The definition of marketing management according to A Strategic Approach With A Global Orientation is a process of analysis, planning, implementation, coordination and control of marketing programs covering product policies, prices, promotions, and distribution of products, services, and ideas that can be offered to create and enhance beneficial exchanges with target markets in an effort to achieve goals organization.
Marketing Management Duties
Marketing management has duties which include:
- Understanding the needs and wants of customers or consumers
- Developing or innovating product or goods concepts for market needs and requirements.
- Make product designs and develop packaging or brands
- Organize the distribution of goods and check sales
- Creating effective and efficient marketing communications
- Set prices to get a good ROI (return on investment).
Marketing Management Objectives
Marketing management objectives include:
- To gain profit or profit
- Getting consumers or customers
- Increase the purchasing power of consumers or customers
- Introducing the product or service being performed
- Compete with other companies or manufacturers
Marketing Management Function
The following are the functions of marketing management:
- Distribution of goods or services
- Conduct consumer research
- Set prices
- Product development
- Provide services to customers
Marketing Management Concept
The marketing concept is a business philosophy which states that the satisfaction of consumer needs is an economic and social requirement for the company's survival (Stanton, 1978). Important elements in the marketing concept, namely:
- Market oriented or oriented to the needs of consumers / markets.
- Develop integrated marketing activities
- Achievement of consumer satisfaction
Elements of Marketing Management
In marketing management the following are the elements, namely:
-
Orientation To Buyers or Consumers
In general, producers produce products to meet the needs and satisfaction of consumers whose goal is to make a profit. In this case the consumer is the main orientation in business strategy. -
Comprehensive Marketing Activity Planning
Marketing activities must be prepared thoroughly from all requirements in order to facilitate the process of implementation and supervision -
Customer/Consumer Satisfaction
In marketing management, customer satisfaction is a top priority. Consumer satisfaction is measured and seen from the quality of the products that are made, also measured by the methods and marketing strategies that are carried out.
Thus was the explanation about 15 Definition of Marketing Management According to Experts, Tasks, Objectives, Functions, Concepts, Elements, I hope that this complete discussion can add to your insight and knowledge about marketing management. Thank you for visiting.
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